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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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5 Ways to Make Your Online Events Memorable

Attendease

The shift from in-person road shows and trade shows to online programming has presented several challenges for event management professionals: Finding the right technology to support digital event management. Keeping attendees, speakers and sponsors engaged. Not all brand representatives are strong speakers.

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How to Measure the Success of Your Conference

Eventinterface

Traditionally, measuring the success of a conference was pretty simple. In order to get a more global assessment, truly reflecting the impact of a conference on all stakeholders, other quantitative measures should be included. These include, but are not limited to: What were the objectives of the conference?

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An Ode to 40 Women Influencers In the Events Industry

Hubilo Blog

They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. With more than a decade of experience as a professional speaker, Dahlia founded The Meeting Pool , a great source of information for event professionals. Liz launched Liz King Events.

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How the National Speakers Association Made Key Decisions Leading to a Successful Virtual ‘Experience’

PCMA Convene

NSA President & CEO Mary Lue Peck (clockwise from top right), NSA Board of Directors President Anna Liotta, and Sylvie di Guisto, who served as co-chair of NSA’s conference program for INFLUENCE 2020, participated. References to the event as a “conference” were substituted with “experience.” Participants in a Sept.

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Energy Disruptors Unite Summit 2022

Canadian Special Events

This conference, produced by e=mc² events in partnership with Energy Disruptors, took place way back in September 2022 and won Best Conference at the 2023 Canadian Event Awards. This is what sets the UNITE summit apart from other energy conferences.

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Why Expos Don’t Convert Well to Virtual

PCMA Convene

Despite lively faux convention-center environments, virtual solutions don’t quite meet the standards or ROI of in-person trade shows. 3D-like virtual solutions — complete with avatars and faux convention-center environments — are probably the closest we can get to replicating the physical trade-show environment.