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The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds

Event Marketer

But a powerful new subset of social influencers is calling for a paradigm shift. Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. More Social Media Insights: Three Platforms Worth Exploring in the Booming Social Audio Space.

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Mastodon is the old Twitter

Conferences that Work

I joined the social media platform Mastodon a year ago. Given recent turbulent social media trends, I’m glad I took the plunge. It was the first major social media platform where the majority of posts were public and searchable. (In What do I mean by that?

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How To Manage Your Social Media Postings: A Comparison of 3 Popular Platforms

MeetingPool

Event season is here and we all know how important social media buzz is. Social media management platforms make handling this aspect of marketing a breeze, but there are so many options out there. Who knows where to start? One thing we can all agree on is that these tools are most helpful when they […].

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base. It ranks higher than in-person events or webinars and behind email and social media. Contain links to outposts (social media or e-community links). Outposts for Distribution.

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5 Social Media Hacks to Boost Your Event ROI

Event Geek

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. Maybe even provide them with an extra ticket to give to one lucky follower or fan.

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Evaluating Event Success: What to Measure And When

Eventmobi

It’s important to evaluate your overall event engagement using social media data to understand engagement through likes, shares and downloads. And, if they are not sharing your brand, you need to adjust your social media plan to create content worth sharing. Participation.

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The Goldfish Effect and Busy News Cycles: How to Stand Out in a Sea of Pitches

The Castle Group

It’s a symbolic comparison that has been scrutinized in recent years, but the message still hits home. Traditional media is not always the only platform to be featured in. Consider looking into podcasts, blogs, social media, and other channels where you may have much more control over the message. Think outside the box.