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Case Study: How Can Planners Use Social Media to Leverage Events?

PCMA Convene

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. . Convene caught up with Innis afterwards to talk about her takeaways from the livestream, and to ask for her advice to planners.

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How to Sell Event Tickets Online: A Complete Guide

Eventscase Blog

We would also like to present a case study from the VDS2023 that we hope will inspire your next event. It also facilitates the implementation of targeted marketing strategies, such as audience segmentation and personalised email campaigns, thus optimising the reach and effectiveness of event promotion.

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Healthcare Events: Ideas for Every Size and Type

Attendease

Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Cultivate a social media presence and run digital ads focused on their location and healthcare interests.

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6 Ways You Can Digitize Your B2B Communications For An Engaging Post-Trade Show Experience

Momencio

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States. So how exactly do you do that?

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Influencer Marketing: The Best Event Strategy You Are Not Using

Connect Your Meetings

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Conduct an influencer marketing campaign that delivers exceptional ROI.

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How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics.

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The Don’ts of Delivering Successful Virtual Events

Hubilo Blog

Event professionals and organizers of virtual conferences, summits, trade shows and meetings are rigorously thinking about how to ensure that they are able to host and deliver successful events. You can use all those types of content for your marketing strategies too. Don’t leave social media unused.