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Event Case Study: MPI Southern California WeCon 2024

Smart Meetings

2: Innovate Marketing This year provided new insights into which marketing channels and messages resonated most with their audience; and next year, Minzey says they plan to build on that approach. We were very deliberate about the creative positioning and messaging in our marketing for this event and the channels we used,” she says.

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crowdfunding an event – a case study

Gallus Events

Crowdfunding is effectively exceptionally robust market research. So we had to test the market. I suppose, with this in mind, we’ve written this case study. If you set it too low you won’t really have a good indication to see if the market is much wider. Some background.

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7 Social Media Wall Platforms for Your Next Event

GEVME

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. What is a social media wall? Create social proof.

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Why Event Marketers Need Referral Marketing

InGo

In order to unlock it, you need referral marketing. Why can referral marketing drive exponential growth for events? Referral marketing has many benefits — it’s the most effective B2B marketing tactic, word-of-mouth is the top recommendation method, and 81% of U.S. As you can see this focus has paid off.

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10 Social Media Wall Platforms for Your Next Event

GEVME

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. What is a social media wall? Create social proof.

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Case Study: How Can Planners Use Social Media to Leverage Events?

PCMA Convene

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. . Convene caught up with Innis afterwards to talk about her takeaways from the livestream, and to ask for her advice to planners.

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Strategies to Increase Event Sponsorship: How to Get More Sponsors

Attendease

Show how the audience for your event aligns with the sponsor’s target market. List specific, tangible assets the sponsor will receive, like speaking sessions, booth space, logo placement, social media mentions, attendee access, and other brand visibility perks. Describe target demographics. Highlight unique value.