Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 78

Sports Sponsorships 2023 Social Media 78

ePly

MARCH 26, 2024

Event sponsorship is the way to go , but navigating how to secure funding for any type of event isn’t always simplistic. Consider what goes into successful event sponsorship. In this guide, we’ll cover exactly what you need to do to be confident in your organization’s ability to secure sponsorships and host a successful event.

Sponsorships 62

Sponsorships Financial Social Media Contracts 62

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Cultivate a social media presence and run digital ads focused on their location and healthcare interests.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022.

Sponsorships 52

Sponsorships 2022 Financial Social Media 52

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

Bizzabo

FEBRUARY 22, 2019

Sometimes event sponsorship can mean the difference between a widely successful event and a gut-wrenching failure. Keep reading to learn: What event sponsorships are and why they're so valuable. What a great event sponsorship package looks like. What Are Event Sponsorships? Why Event Sponsorships Are Valuable.

Sponsorships 50

Sponsorships 2019 Events Conference 50

Socio Events

OCTOBER 13, 2022

From identifying an ideal sponsor to securing their support, you’ll learn all there is to know about putting together a creative sponsorship proposal for your upcoming event. Event sponsorship 101. Before jumping into the details of researching and securing sponsorships, let’s take a step back and review the basics.

Sponsorships 52

Sponsorships Social Media 2028 2022 52

Hubilo Blog

JULY 1, 2020

You can use all those types of content for your marketing strategies too. Moveover, involve them in your sponsorship activities and marketing. Once you have a few sponsors and exhibitors book/confirmed, use their names in marketing to attract more sponsors and exhibitors. Don’t leave social media unused.

Social Media 52

Social Media Trade Shows Sponsorships Speakers 52

Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

PCMA Convene

APRIL 6, 2020

Encore Global Production Group’s senior producer, Chani Mintz (from left), and vice president creative strategy, Jamey Gallagher, us the 2019 SALT Conference as a case study in doing an experiential virtual event. How do they use social media? Unlocking Opportunities: Create Value with Virtual Event Sponsorships.

Sponsorships 93

Sponsorships Social Media 2019 Speakers 93

Gallus Events

MARCH 23, 2020

I’ve picked a variety of events and from a few different markets. Social Media Week. The Drum launched the festival because it was unable to run its physical events at SXSW and Marketing Week. This makes this an interesting case for many reasons. An anti-conference is how they are marketing it.

Social Media 200

Social Media 2020 Events 2019 200

SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. The data and insights help you improve future events.

Event Management 130

Event Management 2023 Management Healthcare 130

Certain

APRIL 6, 2018

Held in Chicago, Illinois, April 10-12 at the McCormick Place convention center, Modern Customer Experience 2018 will bring together thousands of marketing, commerce, sales and customer service professionals to share best practices and insights on meeting the expectations of today’s empowered customers. Director, Product Marketing, Certain.

Sponsorships 30

Sponsorships 2018 B2B Social Media 30

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Stay tuned for the full case study.)

2024 98

2024 Fashion Entertainment Social Media 98

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The lucky winner of Marriott’s season-long social media contest was treated to the ultimate hospitality experience. Stay tuned for the full case study. Stay tuned for more details on this year’s program.

Sports 87

Sports Hospitality Social Media Sponsorships 87

Hubilo Blog

MARCH 7, 2022

Key services offered: Start Up Services Meeting & Event Planning Technical Solutions Membership Services Operations Management Compliance & Certification Marketing & Planning Financial Management & Administration PR and Social Media Association Transition. Association Management Resources (AMR). Ngage Management.

Management 98

Management Financial Government Consulting 98

Socio Events

JUNE 14, 2021

Take a deep dive into NSA’s hybrid event journey through our exclusive case study. Hybrid events also support increased sponsorship since sponsors will have more visibility with both in-person and virtual attendees. Increasing sponsorship value will allow you to attract more sponsors with more exposure for their brands.

Sponsorships 98

Sponsorships 2020 Speakers Events 98

SmartMeetings

APRIL 25, 2017

Guide to Direct Response Social Media Marketing by Dan S. Type of planner: Social media guru. Millionaire-maker Kennedy and marketing strategist Walsh-Phillips combine forces to do an expert analysis of social platforms and their applications in this book. Kennedy and Kim Walsh-Phillips.

Social Media 61

Social Media Sponsorships Speakers Meetings 61

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Case Study: Nippon Airways. 17 years on, Kemosabe still run all of their European marketing. Rebecca – is Co-Founder, Managing Partner, and Client Services Director at Kemosabe.

Airlines 61

Airlines Social Media Retail Automotive 61

Guidebook

DECEMBER 9, 2015

App use is evolving, and to get the most out of yours you will need to change the way you think about marketing, how your attendees interact, what you can learn from the data, and much more. Guidelines for selling app sponsorships. Great case studies will inform and instruct. Help with app promotion for your industry.

Event Apps 92

Event Apps 2016 Social Media Education 92

Bizzabo

FEBRUARY 4, 2019

This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. This event marketing tactic has become increasingly popular as a go-to solution and has the potential to elevate a company’s overall event strategy. Partnership Marketing. 2) Send out surveys.

2019 55

2019 Social Media Travel Speakers 55

Eventmobi

MARCH 8, 2019

Did you know that there are over a hundred different types of event apps currently available in the market? Generate new revenue sources – in app sponsorship packages. If you have event sponsors, ensure your event app provider allows for sponsorship opportunities within the app itself. . The cost of not changing.

Event Apps 150

Event Apps 2019 Technology Sponsorships 150

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy. Thoughts about event sponsorships.

Sponsorships 111

Sponsorships Social Media Events Speakers 111

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 85

Marketing Sports Hospitality Tourism 85

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

2019 81

2019 Marketing Conference Social Media 81

Nunify

SEPTEMBER 28, 2022

Digital marketing has evolved quickly. With more and more noise, marketers are having to rethink how to stand out and engage. Besides, your webinar marketing should not end until the last minute of the webinar. LinkedIn and Twitter are social media channels with significant potential for your audience.

Marketing 52

Marketing 2022 Social Media Speakers 52

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

SpotMe Blog

MAY 4, 2021

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Work together on social media content and promotions. Influencer Marketing Conference.

2021 130

2021 Conference Social Media Healthcare 130

Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. As a Cannes first-timer, Reddit could have focused on the tactical aspects of its sponsorship experience, dubbed the “Explorers Club,” before tackling anything else.

2023 83

2023 Fashion Advertising Sponsorships 83

Socio Events

DECEMBER 19, 2022

We’ve seen marketing teams and event professionals take notice by utilizing in-person and virtual event data to influence their broader marketing strategy. For instance, examine your social media and email analytics to understand the topics your attendees engage with most frequently.

Social Media 52

Social Media Event Technology Events Speakers 52

Planning Pod

JULY 25, 2019

Before we take an in-depth look at some of the best event management software on the market today, let’s look at the basics of what event management software is, its benefits and how you would go about choosing from the many options available. Positive reviews and case studies. What is event management software?

Event Management 112

Event Management Management 2019 Social Media 112

Arlo Training & Events Software

JUNE 12, 2024

In 2021, Marketing General in their 2021 Membership Marketing Benchmarking Report found that 47% of associations that were part of the report noted decreases in their membership levels, with 45% suffering from a drop in membership renewals, up from 24% the year before. Covid and its immediate aftermath had similar effects.

Advertising 20

Advertising Financial Sponsorships Consulting 20

Planning Pod

JULY 25, 2019

Before we take an in-depth look at some of the best event management software on the market today, let’s look at the basics of what event management software is, its benefits and how you would go about choosing from the many options available. Positive reviews and case studies. What is event management software?

Event Management 60

Event Management Management 2019 Social Media 60

Bizzabo

OCTOBER 12, 2018

Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. From optimizing your event website to ordering premium merchandise to automating your social media, you’ll find just about everything you’ll need to plan your next big event.

Social Media 59

Social Media Trade Shows Event Marketing B2B 59

Hubilo Blog

APRIL 5, 2018

Selecting the right vendors, getting good speakers on board and looking for sponsorship are just a few of these event essentials. How to Make a Sponsorship Proposal? 40 Companies to approach for Event Sponsorship. Why Event Sponsorship is Necessary? The Ultimate Strategy to Market Your B2B Events. Case Studies.

Event Apps 88

Event Apps Sponsorships 2018 Event Tech 88

Attendify

OCTOBER 23, 2019

It’s cool, because planners’ attendee information and content marketing calendars can all be in there. I like that it’s bridging the gap between event marketing and digital marketing. Speaking of which, what should an association be looking for in terms of website or web chat technology for their pre-event marketing?

Event Tech 44

Event Tech Tech Event Apps Technology 44

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. Event Sponsorship. Event Technology.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98