SmartMeetings

OCTOBER 31, 2016

. “The creation of new ministry dedicated to international trade is a welcome sign that the Government remains internationally focused and that can only be a good thing for the meetings and events market.” visitor economy, including the meetings and events market.”

Travel 40

Travel 2016 Government Tourism 40

Event Marketer

OCTOBER 4, 2022

Indeed, fabricators are Jacks of all trades that have the chops to install and dismantle an exhibit in the blink of an eye or craft a consumer environment that translates into social media gold—on time, on budget and on-brand. CASE STUDY OF EXCELLENCE. ACER EXHIBITS & EVENTS. FABRICATOR PORTRAITS. EEI GLOBAL.

Tech 52

Tech Social Media Event Marketing Marketing 52

Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

2022 131

2022 Advertising Sports Social Media 131

Event Farm

MARCH 14, 2017

Just as your marketing team leverages different types of content in order to achieve different goals—writing blog posts to grow top-of-funnel leads, for example, and creating case studies to help convert middle-of-the-funnel prospects—you can similarly use different types of events to reach different objectives.

Social Media 179

Social Media Marketing Event Marketing Event Tech 179

Event Marketer

JUNE 20, 2023

KEY FEATURES: BlueJeans is the only virtual events platform to offer Dolby voice audio, scalability for up to 150,000 registered attendees, interactive audience engagement features, and an easy-to-use producer’s dashboard to brand broadcasts to mimic TV broadcasts without any extra equipment or an AV team.

2023 52

2023 Social Media Marketing Event Marketing 52

ePly

MARCH 26, 2024

Media sponsorships: In this model, the sponsor provides marketing, advertising, or other marketing activity to support the promotion of the event. This could include marketing on social media platforms or direct mail. A TV network may cover the event, for example.

Sponsorships 62

Sponsorships Financial Social Media Contracts 62

SpotMe Blog

JUNE 2, 2021

They’ll appreciate the heads up about your event and will spread the word for you, both on their website and social media accounts. The more people there are talking about your event, the more leads you can potentially generate. #4) Another benefit of hybrid and virtual events is that everything can be recorded.

B2B 130

B2B Social Media Marketing Events 130

Eventscase Blog

APRIL 24, 2024

Integration with other services and platforms To be truly useful, the event app often needs to integrate with other services such as social media, payment platforms, and event management systems. Custom Notifications Organisers can send announcements about the agenda, location and other important details of the event.

2024 59

2024 Event Apps Social Media Financial 59

Event Marketer

MARCH 11, 2024

REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda. The difference at South by, however, is that this year’s event marks the first time Reddit has launched a product as part of its activation. Agency: 15|40.

2024 100

2024 Fashion Entertainment Social Media 100

GEVME

JUNE 1, 2018

An event planner or a marketer has many event marketing tasks to take care of once the date of the event is finalized. Here are a few quick steps to event branding before, during, and after the event: Set clear brand guidelines. Keep brand fatigue at bay.

Marketing 212

Marketing Entertainment Social Media Events 212

SpotMe Blog

SEPTEMBER 23, 2021

Consider how your event might help them and target those specific points when reaching out to them. . Provide Case Studies. Have you hosted a successful event in the past? Be open to revealing the positive outcomes of former events you’ve held, or even offer case studies and testimonials from previous sponsors. .

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Connect Your Meetings

OCTOBER 8, 2019

Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Learn the difference between macro and nano influencers and how to identify if they are the right fit for your event.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

Bizzabo

SEPTEMBER 17, 2018

Britta's creativity, data-driven mindset and passion for bringing people together has seen PLAY evolve into a continent-spanning event series. It's no exaggeration to say that Britta and her team at Brightcove are some of the most innovative event marketers in the industry. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.

2019 150

2019 Food and Beverage B2B Social Media 150

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Social Media 122

Social Media Events Speakers 2022 122

Planning Pod

AUGUST 29, 2023

A recent case study shows that 78% of customers buy from the first responder — so, exactly how much money are you leaving on the table by not having CRM software with robust management tools that support timely communication? Follow us on LinkedIn and other social media for the hottest tips for budding event pros.

Management 78

Management Fashion Social Media Events 78

Marketo Events

DECEMBER 21, 2017

By putting together a jam-packed agenda coupled with an integrated cross-channel marketing strategy that focused on the below areas, we were able to get the word out in a short period of time. Influencer channels (executive networks, social media influencers, etc.). Demand gen (email, web, social, paid, etc.).

Social Media 167

Social Media Marketing Speakers 2017 167

Bizzabo

NOVEMBER 25, 2019

Event planners and professionals are turning to podcasts to keep a pulse on thought leadership, event technology, and best practices. After all, it takes a lot less effort to listen to a podcast than it does to scroll through a newsfeed or event watch a video. The Best Event Planning Podcasts. Turn Of Events.

Event Tech 103

Event Tech Tech Event Technology Technology 103

Quickmobile

SEPTEMBER 21, 2017

Feel ‘free’ to steal some of these ideas for doing your event promotion for free. We all know that social media is a great way to get free (or pretty cheap) event marketing. Here are some ideas you can steal to market your event online: Create official event accounts and a social media hashtag.

Social Media 108

Social Media Event Apps Advertising Speakers 108

Quickmobile

SEPTEMBER 21, 2017

Feel ‘free’ to steal some of these ideas for doing your event promotion for free. We all know that social media is a great way to get free (or pretty cheap) event marketing. Here are some ideas you can steal to market your event online: Create official event accounts and a social media hashtag.

Social Media 100

Social Media Event Apps Advertising Speakers 100

CadmiumCD

JULY 18, 2018

When you’re promoting your event, the chances are that you’re not going to stick to one channel , such as email or social media. 5 – Automated Social Media. It goes without saying that you’ll be promoting your event on your social media pages, so it only makes sense to include automation on these channels.

Marketing 72

Marketing Social Media Events Management 72

Momencio

OCTOBER 5, 2023

Alternatively, if you want to maximize income from your event, marketing automation technologies that aid in driving sales conversions will be essential. Provides Analytics & Data Before the advent of event apps and platforms, event planners depended on pre- and post-event surveys to determine event ROI.

Technology 52

Technology Sustainability Event Technology Event Apps 52

Event Marketer

FEBRUARY 20, 2023

The lucky winner of Marriott’s season-long social media contest was treated to the ultimate hospitality experience. Stay tuned for the full case study. Agency: Activent Marketing) ROLLING STONE The annual Rolling Stone Live extravaganza returned to Super Bowl 57 with a bang after a four-year hiatus.

Sports 88

Sports Hospitality Social Media Sponsorships 88

Eventmobi

DECEMBER 13, 2018

As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Speaker information.

Event Apps 150

Event Apps Speakers Social Media Events 150

Endless Events

APRIL 27, 2022

Event platforms are on the same page as they aim to monetize the concept of community; they are offering year-round subscriptions and thus edging closer to becoming fully-fledged community platforms. But what most of these event platforms are missing are great online community examples or case studies.

Social Media 71

Social Media Events Marketing Technology 71

Bizzabo

APRIL 17, 2019

Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. According to 2019 event marketing statistics , 73% of marketers have all increased their use of video. And after learning from these real-world case studies, you probably will too!

Event Marketing 74

Event Marketing 2019 Marketing Social Media 74

Event Marketer

APRIL 10, 2023

And therein lies a spectacular opportunity for sponsors to fill an obvious white space with both on-site activations and social and digital extensions. They’ve had to really work through social media to get the content that they were looking for because they can’t find women’s sports in mainstream media,” says Giordano.

Sports 80

Sports Sponsorships 2023 Social Media 80

Bizzabo

FEBRUARY 4, 2019

Looking to take your event on the road? This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. Social Media.

2019 55

2019 Social Media Travel Speakers 55

ePly

FEBRUARY 26, 2024

create and follow your event marketing budget, and lastly, consider your lead time. The amount of time you have before your event needs to be methodically carried out. What marketing channels will you use, what content and messages will you be sending out, and how often?

Negotiating 62

Negotiating Insurance Events Marketing 62

Nunify

FEBRUARY 16, 2024

Activities: In-depth presentations by experts, Q&A sessions, interactive discussions, and sometimes hands-on practice or case study analysis. Event Example : Academic seminars, industry-specific training sessions, professional development workshops. Webinars are the digital version of seminars.

2024 52

2024 B2B Trade Shows Education 52

Socio Events

OCTOBER 13, 2022

In-kind sponsor: An in-kind sponsor provides goods and services and other important resources to the event, including catering, venue space, prizes, and event technology. Promotional partner: Promotional sponsors are big-name influencers who attach their name to your event. Finding the right sponsor for your event.

Sponsorships 52

Sponsorships Social Media 2028 2022 52

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Whether it’s for insight, strategy, advertising, branding, live events, or more. Case Study: Nippon Airways. 17 years on, Kemosabe still run all of their European marketing.

Airlines 61

Airlines Social Media Retail Automotive 61

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States. Personalized microsites.

Trade Shows 52

Trade Shows B2B Fashion Social Media 52

The Castle Group

SEPTEMBER 26, 2023

Credibility/reputation – As part of the decision-making process, it’s wise to check references, seek testimonials from past or current clients, and ask to see examples (photos, videos, case studies, etc.) of past events. Reputable event management companies will have client rosters and a strong portfolio of work to share.

Event Management 52

Event Management Management Sustainability Food and Beverage 52

Eventory

DECEMBER 20, 2018

At the very end of the year, every marketing manager takes a closer look at what the upcoming 12 months will bring. 2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. 18 Social Media Strategies Summit. When: 20-21 March 2019.

Advertising 77

Advertising 2019 Conference Social Media 77

Bizzabo

APRIL 17, 2019

Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. According to 2019 event marketing statistics , 73% of marketers have all increased their use of video. And after learning from these real-world case studies, you probably will too!

2019 48

2019 Event Marketing Marketing Social Media 48

Marketo Events

DECEMBER 21, 2017

By putting together a jam-packed agenda coupled with an integrated cross-channel marketing strategy that focused on the below areas, we were able to get the word out in a short period of time. Influencer channels (executive networks, social media influencers, etc.). Demand gen (email, web, social, paid, etc.).

Social Media 60

Social Media Marketing Speakers 2017 60