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What Is Thought Leadership? A Beginner’s Guide to Using Social Media to Build Thought Leadership

The Castle Group

Here in Massachusetts, you might think of Congresswoman Ayanna Pressley who shines in the governmental policy and social justice spaces, or more locally, Robert Lewis Jr., President and CEO of the Boys & Girls Clubs of Boston, who is widely respected for his commitment to addressing critical issues affecting Boston youth.

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Raccoon Media Group expands Outdoor Expo portfolio into Boston, Massachusetts, USA

Prestige Events Magazine

The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active. The Sports Hub. The Sports Hub.

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Castle Takes The Stage With Key Leaders in Boston at Annual Mission to Motion Panel Event

The Castle Group

The panelists, moderated by GBH “Morning Edition” co-host Paris Alston, shared how they merge their “day jobs” with their personal commitments to diversity, equity and inclusion to both quietly and loudly create forward motion for the Boston area and beyond. She has worked extensively with print, digital, video, audio and social media.

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Tour D'States East Coast Preview: DC, NYC & Boston

Event Farm

Tomorrow we’re kicking off our Tour D’States roadshow on the east coast, hosting our first event on our home turf in Washington, DC, before we head to NYC and Boston. Interested in learning more about the speakers and panelists who will be at the Tour D’States event this week in your city? Jen Reddy, VP Marketing at IdeaPaint.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. To be successful, hybrid events need to go beyond simply streaming the in-person speakers and sessions — although that certainly can be a part of it. Marketing and sales events. Trade shows. Training seminars.

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9 Takeaways from HubSpot's INBOUND Conference for Event Marketers

Event Farm

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event.

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Event Heroes: How One Tech Company Is Mastering Event Marketing

Bizzabo

This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Over eight years ago, the video platform-provider Brightcove staged their first PLAY event in Boston. Setting event goals.