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How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

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What is B2B Event Marketing?

Bizzabo

Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. Given its versatility as a marketing tactic, live events can do a lot for B2B companies.

B2B 54
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How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

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Top 7 online venue directories to boost your event business marketing

Planning Pod

Here’s a great article from SproutSocial on 12 ways to use Facebook Events for your brand. While Yelp is often thought of as a restaurant review site, it also has a category for event planners and venues. The post Top 7 online venue directories to boost your event business marketing appeared first on Planning Pod Blog.

Venues 88
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8 Ways to Reach More People for Niche Events

Eventbrite UK

Marketing for niche events is less competitive and it can be easier to target advertising in the category that your event specialises in. The downside is that this market may be limited, so you’re going […]. The post 8 Ways to Reach More People for Niche Events appeared first on Eventbrite UK Blog.

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How to Track Event Influence with Salesforce Reports

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. Here’s a post on using Salesforce campaigns for events that goes into more detail.
 E: Group by the campaign type—this example is grouped by conferences and field marketing events. Using Tech to Track Event ROI.

Marketing 196
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How to Choose Event Management Software for Corporate Events

GEVME

Event management platforms take control of a huge part of your communications. The question “ How do I choose an event management software? ” is fundamental when you make a choice in favour of automated event organisation. In this blog post, we want to tell you about solutions that work best with corporate challenges.