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MPI NCC ACE: Less Trade Show; More Idea Exchanges

Smart Meetings

The group pledged to “revolutionize conferences” by “saying goodbye to traditional trade show booths and hello to interactive networking experiences and relevant education.” Those micro-interactions create a positive memory that can be put in a person’s “bank” for when they need it. Share it widely and refer to it often.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Top Trade Show Expense Deductions

Ins'Tent

Trade shows are one of the most lucrative ways to launch new products, increase brand visibility, and move customers through your marketing and sales funnels. However, the costs of organizing a trade show exhibit adds up quickly. These are the fees trade show organizers charge to register space at a venue.

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Trade Show Ideas For Better Planning, Payments, and Promotions

Endless Events

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

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30 Trade Show Ideas for Attracting Visitors

Bizzabo

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet

Event Marketer

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.

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Berkery Noyes Adds Trade Show, Conferences, and Events Industry Expert as Managing Director

Exhibitor Magazine

New York, NY  Berkery Noyes, an independent mid-market investment bank, announced today that David Loechner has joined the firm as Managing Director.