New Report Finds B2B Event Attendees Are Getting Younger
Endless Events
MAY 18, 2023
A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the event industry must adapt to meet their evolving needs and expectations. Freeman uses the term ‘Next Gen Event Goer’ (NGEG).
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