Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Event app engagement.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. SpotMe Express is browser-based.

B2B 130

B2B 2021 Speakers Technology 130

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

Attendease

JANUARY 22, 2020

The events industry has been behind some of the most innovative tech conferences in the past decade. Needless to say, 2020 is set to be another bar-raising year for event management professionals. Here’s a complete round-up of the ten best event tech conferences that you should be excited for in 2020. Event Planner Expo.

2020 293

2020 Conference Education B2C 293

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 101

Speakers Consulting Healthcare Financial 101

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

2023 130

2023 B2B Event Apps Technology 130

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 98

Speakers Healthcare Consulting Financial 98

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. Your events should be in your daily routine.

B2B 74

B2B Marketing Speakers Advertising 74

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. Your events should be in your daily routine.

B2B 68

B2B Marketing Speakers Advertising 68

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Event Industry News

AUGUST 2, 2021

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. Over the last 18 months, we’ve seen experimentation and innovation across the events industry and, as social distancing rules relax, a cautious return to in-person gatherings.

B2B 125

B2B 2020 Marketing Social Media 125

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Endless Events

APRIL 13, 2023

Amid industry-wide event budget cuts, global inflation, and nationwide layoffs, teams across the events industry are forced to decide which things to keep, remove, or reduce in the budget. So in this episode of the Event Brew podcast , the crew shares their thoughts on what they’d keep, cut, and remove.

Food and Beverage 71

Food and Beverage B2B Marketing Events 71

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event?

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. to cover your event costs.

2019 150

2019 Food and Beverage B2B Social Media 150

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Event app engagement.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. What's an event planner to do?

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Nunify

FEBRUARY 16, 2024

The most exhaustive list of different types of events based on occasion, size, activties, theme, duration and objective. Event Examples : Diwali, Holi , Christmas, Easter, Dia de los Muertos , Obon 2. Examples of events : Rio de Janeiro , Venice , Trinidad & Tobago , New Orleans (Mardi Gras) 3.

2024 52

2024 B2B Trade Shows Education 52

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. With some extra promotion in the final days and weeks, you can turn the tide and make your event a success. Panic starts to set in.

Social Media 130

Social Media Speakers Event Apps Events 130

MPG Event Marketing

NOVEMBER 17, 2017

How do you get your target audience to choose your event over the multitude of other options? We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. Having the best speakers and content is obviously a ‘must’. Is your event messaging clear? How will it save them time?

B2B 74

B2B Social Media Sponsorships Marketing 74

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Source: AdobeMax. AdobeMax’s mission is simple.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Eventmobi

DECEMBER 13, 2018

As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your event marketing strategy. Image source: Event MB.

Event Apps 150

Event Apps Speakers Social Media Events 150

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. The Growth of the Microsoft Company and Event Brand. 12 Microsoft Event Marketing Examples. Microsoft Ignite. Source: Microsoft.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

InGo

MAY 24, 2022

Even with the ongoing effects of the COVID-19 pandemic reverberating throughout the industry, there is no doubt that events remain a critical part of most businesses’ overall strategy. Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer.

B2B 52

B2B Event Apps 2028 2020 52

InGo

MAY 24, 2022

Even with the ongoing effects of the COVID-19 pandemic reverberating throughout the industry, there is no doubt that events remain a critical part of most businesses’ overall strategy. Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer.

B2B 52

B2B Event Apps 2028 2020 52

Hubilo Blog

MARCH 7, 2020

This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. She even launched her own events agency DAHLIA+.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

MPG Event Marketing

NOVEMBER 17, 2017

How do you get your target audience to choose your event over the multitude of other options? We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. Having the best speakers and content is obviously a ‘must’. Is your event messaging clear? How will it save them time?

B2B 60

B2B Social Media Sponsorships Marketing 60

SpotMe Blog

FEBRUARY 16, 2023

Ever tried planning and running a big event without a proper event brief? Use an event brief to keep all the details about your event in one place. Key ingredients to hosting a great event! we’ve seen that events turn out so much better when they follow an event brief template. Event brief?

Speakers 130

Speakers Food and Beverage Events Management 130

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Farm

NOVEMBER 7, 2016

Forty-eight percent of event attendees say face-to-face interactions are more valuable today than they were two years ago, and 43% of attendees believe that the value of face-to-face interactions will continue to increase. The best ROI is when you host an event with many happy customers, peppered with interested prospects.

B2B 184

B2B Marketing Event Marketing Events 184

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns.

Marketing 141

Marketing Food and Beverage B2B Travel 141

Smart Meetings

MAY 8, 2023

Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages. Of course, not everyone in a given age range will react identically to an event marketing message. Well, a few things.

Meetings 105

Meetings B2B 2025 Social Media 105

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.

Social Media 88

Social Media Speakers Marketing Advertising 88

Event Geek

FEBRUARY 15, 2016

Marketers need more than the cookie-cutter booths and ubiquitous keychain giveaways to get - and keep - the attention of attendees and press at events today. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI. What's your event ROI? You will win more leads and brand advocates.

Marketing 60

Marketing Event Marketing Trade Shows Ecommerce 60