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How to Secure Event Sponsorship

Attendease

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. Finding Event Sponsors.

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Key Insights from The 2018 State of B2B Event Marketing Report

Certain

In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. Nearly 3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing.

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20 Sales Acceleration Event Ideas

Bizzabo

Nurture leads, generate pipeline and close deals with these sales acceleration event ideas. Featuring examples from leading brands like SAP, Radius, Slack, Content Marketing Institute and more. Any great sales event strategy will include characteristics like the examples included in this list. Source: Radius.

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An Ode to 40 Women Influencers In the Events Industry

Hubilo Blog

She is also a board member of the Association of Women in Events (AWE) and the International Association of Exhibitions and Events. Helen’s marketing and events career span of over 20 years. She is passionate about events and values the power of live events and cares about how event makers create and deliver.

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12 Imaginative Event Marketing Examples from Adobe

Bizzabo

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant.

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12 Imaginative Event Marketing Examples from Microsoft

Bizzabo

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.

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In-person events: Examples, tips, tricks, and best practices

Socio Events

At trade shows, event attendees have the opportunity to “study” their competitors and examine market trends—a task more easily completed in person. The sheer size of these events and the amount of sensory information that an attendee can experience is likely also a large reason why many prefer to visit a trade show physically.