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B2B vs. B2C: tips for fusing consumer and corporate events with maximum impact

Event Industry News

Below are some of the ways we go about achieving this in a B2B setting with maximum impact. Tapping into attendees’ consumer and corporate personas. It might sound obvious, however those who attend an event in a business sense are consumers too. This means the degree to which this tactic is implemented will vary.

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Corporate Event Planning Ideas: Amazing Social Spaces, Be Family-Friendly, and More

Endless Events

Corporate event planning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate event planning ideas for a few tips for organizing these kinds of occasions. B2B Event Marketing Reloaded.

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Meetings and Conventions Are Back in 2022—Here Are 4 Ways They’re Changing

Smart Meetings

It seems like not so long ago that everyone was talking about the death of meetings and conventions. There’s no doubt that the global Covid-19 pandemic shook up the industry and left event professionals wondering what the future would hold. How Covid-19 Impacted Large-Scale Meetings and Conventions. Let’s dive in.

2022 105
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Smart Meetings Heads to IMEX America

Smart Meetings

Smart Meetings’ Director of Marketing Jennifer Harrington (left) and founder and CEO Marin Bright (right), with Cheryl Rogers (middle), corporate events manager at Solara Medical Supplies, are on the ground at IMEX America. Smart Meetings again is sending a team to IMEX America, which runs Oct. Come say hi!

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15 Must Know Types of Events in 2024

Nunify

Corporate Events Why organize corporate events ? Event Example: Salesforce Dreamforce , Apple WWDC , Microsoft Ignite , HubSpot User Group Meetings , Adobe MAX 5. Networking Events Theme: Professional engagement opportunities designed to build connections. Webinars are the digital version of seminars.

2024 52
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7 Steps to Secure Your Event Ticketing Process & Registration

Attendease

Believe it or not, corporate events make prime targets for cybercriminals and bad actors. The event ticketing process is the number one target. Whether running a face-to-face, virtual, or hybrid event , you must safeguard your incumbent technology stack and integrated solutions from attacks.

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THE QHOTELS COLLECTION APPOINTS NEW MEETINGS & EVENTS MARKETING MANAGER, DAWN THEAKER

Prestige Events Magazine

Experienced marketer, Dawn Theaker joins The QHotels Collection as they continue refurbishment investments across the hotels with a specific focus on facilities for meetings and events. Most recently Dawn has worked for Best Western Hotels & Resorts, managing all B2B and property acquisition marketing for over six years.