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B2B vs. B2C: tips for fusing consumer and corporate events with maximum impact

Event Industry News

Below are some of the ways we go about achieving this in a B2B setting with maximum impact. Tapping into attendees’ consumer and corporate personas. It might sound obvious, however those who attend an event in a business sense are consumers too.

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Four Ways to Capture Valuable Data at Corporate Events

G2Planet

Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.

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Crafting Corporate Events That Resonate with Gen Z

Endless Events

What events do they enjoy? In this guide, we’ll give you a quick primer on Gen Z, plus actionable tips to help you better engage this crowd at your next corporate event. Instead of scratching your head, follow these tips to create a better experience for Gen Z professionals at your next event. Who Is Gen Z?

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Corporate Event Planning Ideas: Amazing Social Spaces, Be Family-Friendly, and More

Endless Events

Corporate event planning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate event planning ideas for a few tips for organizing these kinds of occasions. B2B Event Marketing Reloaded.

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10 Corporate Event Marketing Ideas

Bizzabo

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Corporate event marketing gold. Source: MC2.

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Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. As a bonus, here’s our free event planning checklist.

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15 Must Know Types of Events in 2024

Nunify

Corporate Events Why organize corporate events ? B2B events – Business and trade events B2B events are typically organized by trade associations, professional event organizers, or the companies themselves looking to showcase their products or services What is the purpose of B2B events ?

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