Event Marketer

JANUARY 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. Naturally, extraterrestrial life presents a new demographic for marketers. How about the CPG mascot wars?

Automotive 95

Automotive 2024 Trade Shows Social Media 95

Event Marketer

APRIL 11, 2024

The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints. Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7.

2024 113

2024 Automotive Sports 2025 113

Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility.

Technology 80

Technology Automotive 2023 Transportation 80

Event Marketer

JANUARY 18, 2022

In the end, the global trade show, which according to organizers was cut a day short as “an additional safety measure,” drew 40,000 attendees. It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Agency: NParallel).

Wireless 118

Wireless Trade Shows Automotive 2030 118

Smart Meetings

JUNE 2, 2021

Many in Southern Nevada saw the return to higher leisure occupancy levels as practice for when conventions re-open the trade show doors this month. The SEMA Car show is usually one of the largest to visit the city each year. Trade shows and exhibits afford the touch and feel element that buyers yearn for.”.

Trade Shows 106

Trade Shows Travel 2020 Food and Beverage 106

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

PCMA Convene

APRIL 2, 2017

Elizabeth Goad, CMP, Director of Meetings and Events, Automotive Aftermarket Suppliers Association (AASA). Marketing and graphic design for Accent Imaging, a printer and copier company in North Carolina. AASA is co-owner of AAPEX [Automotive Aftermarket Products Expo], a top 50 U.S. trade show.

Automotive 40

Automotive Trade Shows Negotiating Education 40

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. We are completely sector agnostic, delivering work in tech, automotive, F&B, finance, property, charity, travel, sport and FMCG. . 17 years on, Kemosabe still run all of their European marketing.

Airlines 63

Airlines Social Media Retail Automotive 63

Converve

APRIL 22, 2016

Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Take a trade show, for example. There is no one-size-fits-all. These are our 7 tips!

Sponsorships 40

Sponsorships Trade Shows Advertising Automotive 40

Converve

APRIL 22, 2016

Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Take a trade show, for example. There is no one-size-fits-all. These are our 7 tips!

Sponsorships 40

Sponsorships Trade Shows Advertising Automotive 40

Hubilo Blog

AUGUST 5, 2020

Virtual conferences, summits, exhibitions, trade shows, meetings, trade fairs, educational fair events, anything – they have to be detail oriented and snappy with the planning and execution of events at the same time. GPJ India is a subsidiary of GPJ worldwide, the world’s #1 ranked experience marketing agency.

Event Management 105

Event Management 2020 Management Consulting 105

Bizzabo

NOVEMBER 15, 2018

Trade Shows - Trade shows give companies in a specific industry the opportunity to showcase their products and services. Whereas most conferences are open to the public, trade shows usually require a screening process for buyers, company reps, and press. CES (Consumer Electronics Show). Orlando, FL.

Tech 168

Tech 2019 Conference Technology 168

Event Leadership Institute

DECEMBER 31, 2017

Marketing Internship | Wow! Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Senior Event / Fields Marketing Manager | Jobvite | San Mateo, CA. Event Marketer | Kitchen Magic, Inc. Trade Show Operations Manager | Urban Expositions | Trumbull, CT. Emeryville, CA. Emeryville, CA.

2018 40

2018 Trade Shows Entertainment Event Management 40

Converve

MAY 21, 2019

But: Market demand has led some event organisers to jump the gun and hastily rush into integrating matchmaking features into existing software. In turn, there may be other developers who want to inform themselves as visitors about trends in upstream industrial levels, such as automotive developers at a trade show for the supply industry.

B2C 40

B2C Meetings B2B Automotive 40

Certain

JUNE 21, 2017

In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion — twice the size of the US B2C e-commerce market. B2B buyers are used to receiving marketing messages via social media, paid advertising, email, content syndication and other digital tools and techniques. But no more.

B2C 29

B2C B2B Retail Apparel 29

PCMA Convene

MAY 3, 2021

But if you look at motor companies, automotive makers, some years ago, a number of them decided that all they were really going to do was design and market a car. It’s very complex to make a car, but that’s actually a relatively commoditized skillset compared to the design and the marketing.

Technology 64

Technology Venues Trade Shows Food and Beverage 64

SpotMe Blog

MAY 4, 2021

Trade shows. This year it offers its first all-digital show. The annual trade show, which began in 1967, features presentations and product introductions in the consumer electronics industry, touching on “every aspect of the tech sector.”. Influencer Marketing Conference. Influencer Marketing World.

2021 130

2021 Conference Social Media Healthcare 130