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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . jimdonnellyphoto).

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Get a Quick Overview of Sponsorship Activations from X Games Aspen

Event Marketer

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. 21-23 at Buttermilk Ski Resort in Colorado, were no exception. From the X Games Archives: Jeep Treats X Games Attendees to a Mountainside 4D Film Experience.

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Chevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments

Event Marketer

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. More than 1,700 owners were engaged on-site at the event. On the third day of the festival, however, Breland himself surprised a group of consumers dancing in the booth in IRL.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

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Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. Grand Prix fan contest.

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Back to Business: How Sundance Sponsors Marked the Festival’s Return to Live

Event Marketer

The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. The brand hosted several events aimed at celebrating filmmaking and spotlighting the editors who make movie magic. Over 11 days, Jan. Partners: George P.

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Announcing The 2022 Canadian Event Award Finalists

Canadian Special Events

Congratulations to the nominees for the 25th Annual Canadian Event Awards. 2022 Canadian Event Awards Finalists. Best Event Design/De?cor Events, Calgary, AB, for Aysha & Drew’s Wedding. Events, Calgary, AB, for Aysha & Drew’s Wedding. R5 Event Design Inc., Best Event Design/De?cor

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