Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin
Event Marketer
SEPTEMBER 11, 2023
We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.
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