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11 Secrets for Successful Association Sponsorships in 2022

Eventmobi

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

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Time to Audit Your Sponsor Offerings

Velvet Chainsaw

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. Here’s a step-by-step guide for auditing and refreshing your sponsorship menu. Itemize your inventory.

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Leverage Technology to Drive Event Sponsorship Revenue

Eventmobi

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

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Sponsorship Package: How to Create One and What to Include

Guidebook

Create new sponsorship relationships and nurture existing ones with an event sponsorship package. Creating an event sponsorship package Creating an effective sponsorship package shows your sponsors the why, how, and what. Imagine, being able to cover all the costs of building your application through sponsorships.

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A 9-Part Competitive Analysis Framework for Event Organisers

Tito Blog | An Event Blog for Organisers

The 9 areas of this competitive analysis framework that you can try just by looking at your competitors' sites are these: Organic Social Media ; what channels do your shared audiences prefer? Sponsorship ; how are your competitors funding their events? Paid Social Media ; where are the competition spending their money?

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7 Event KPIs That Will Prove You Put on a Great Event

Attendease

To calculate ROI, first, sum up all the streams of revenue, from ticket sales and sponsorships to merchandise. Which sponsorship packages were most popular? Don’t limit your analysis to the event day alone. This number will give a quick snapshot of the event’s immediate financial impact.

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AEO appoints Danielle Beru as membership development & data executive

Event Industry News

In this role, Beru will be supporting Sarah Scott, the director of events and operations with new membership applications, processing of sponsorship and partnership agreements, data analysis, member engagement and more. Beru’s […]