Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Endless Events

JULY 12, 2018

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Measuring event ROI in two ways. Using registration metrics.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Event Industry News

APRIL 16, 2024

Visitors to London’s largest event venue ExCeL are more likely to be eco-conscious and tech-savvy, according to its latest audience insights data. The analysis, focused on UK audiences, also revealed that attendees are mostly millennials, affluent and are highly active on social media, in particular in creating their own original content.

Tech 64

Tech Social Media Venues Events 64

Eventsforce

FEBRUARY 18, 2020

Want the lowdown on all things event technology? Creating buzz and excitement around your events is so important as it makes it easier to convince people why they should attend in the first place. You can create interest around your event by developing sneak previews of what will be on offer. In your inbox, every week. .

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Eventscase Blog

APRIL 5, 2024

In today’s digital age, audiovisual event production has become a fundamental component for the success of any meeting, conference or celebration. The importance of audiovisual event production lies in its ability to transform a standard presentation into a dynamic and immersive experience.

Social Media 59

Social Media Sports Trade Shows Technology 59

Eventmobi

AUGUST 9, 2022

There’s so much to consider when planning an event. Will you host it in-person, online, or as a hybrid event experience ? What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose. Customize the event app with your own branding.

Event Apps 195

Event Apps Speakers Events Event Marketing 195

Eventmobi

JULY 29, 2022

There’s so much to consider when planning an event. Will you host it in-person, online, or as a hybrid event experience ? What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose. Customize the event app with your own branding.

Event Apps 195

Event Apps Speakers Events Event Marketing 195

Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Attendease

DECEMBER 23, 2019

What does 2020 hold for the events industry? With rapid innovation and global sharing of ideas entrenched in technology – event managers are not any more afraid of applying new methods in order to find their perfect blueprint for an event. Below are the top 9 event trends that will shape 2020. More intimate events.

2020 243

2020 Event Apps Social Media Travel 243

Event Industry News

MARCH 19, 2024

Bizzabo, the Event Experience Operating System (OS), today announced groundbreaking data demonstrating the impact of Klik wearable event technology on lead generation, attendee networking, and event engagement compared to traditional name badges and lead capture methods.

Event Technology 64

Event Technology Technology 2023 Events 64

Event Industry News

JANUARY 8, 2019

Real-time, comprehensive data is critical to a successful live event, but having a holistic system to capture and examine that information has been an ongoing industry challenge. Research has shown that attendees go to an event to learn, network and have fun. The Freeman Data Solutions include the following five technology offerings.

2016 55

2016 Technology Education Event Technology 55

SmartMeetings

SEPTEMBER 24, 2019

Freeman, one of the leading brand experience companies in events, released additional insights into its Data Benchmark Study, in which more than 650 brand marketing executives across multiple disciplines were surveyed. Before that can happen, however, event professionals must ask why they are gathering data in the first place.

Event Marketing 57

Event Marketing Marketing Events Venues 57

Picatic by Eventbrite

NOVEMBER 29, 2018

63% of event creators today base their decision to participate in future events on past performance. But if you’re only measuring total revenue or ticket sales, you don’t have clear visibility into your marketing and event performance.

Event Management 240

Event Management Management Marketing Events 240

Cvent: Event Marketing

OCTOBER 18, 2018

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. Event Attendance.

Event Marketing 41

Event Marketing Marketing Social Media Financial 41

MPG Event Marketing

DECEMBER 7, 2017

One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure. Reporting strengthens a marketer’s hand.

Event Marketing 79

Event Marketing B2B Marketing Management 79

Eventory

MAY 11, 2018

Reading Time: 5 minutes Events are great way to gather new sales leads, expand your network, present your offer to the wide audience and even to nurture your relations with the customers. Choosing your role during an event and why should you do that. These are the roles you should consider when preparing for an event.

Event Marketing 66

Event Marketing Marketing Speakers Events 66

Event Marketer

JUNE 20, 2023

CORE CAPABILITIES: As strategic partners, LEO Events powered by Eventfinity brings the ultimate virtual solution to clients worldwide. LEO is the leading experiential agency that produces virtual, hybrid and live events. PRICING: LEO Events powered by Eventfinity provides fully customizable, turnkey virtual event solutions.

2023 52

2023 Consulting 2022 Events 52

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

TicketBud

NOVEMBER 8, 2023

Evaluating your year of event programming in order to prepare for the next one is no different. Event evaluation is an ongoing process throughout the year. But understanding the value of your event programming more broadly, and how it advances or hinders your organization’s overall strategy and values, requires a holistic review.

Social Media 124

Social Media Sponsorships Events Financial 124

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

MPG Event Marketing

DECEMBER 7, 2017

One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure. Reporting strengthens a marketer’s hand.

Event Marketing 60

Event Marketing B2B Marketing Management 60

TicketBud

OCTOBER 4, 2023

Planning an event can be an exciting but daunting task. Whether you’re planning a fundraiser, corporate conference or a private gathering, making your event a success requires meticulous planning. Below, we offer a complete checklist to help you plan and execute a memorable and successful event.

Event Planning 78

Event Planning Entertainment Sponsorships Social Media 78

Eventmobi

OCTOBER 5, 2023

Why might two similar events experience drastically different results? It all comes down to the event marketing strategies behind them! From in-person gatherings to virtual meet-ups, event marketers face a range of challenges and opportunities. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.

Event Marketing 45

Event Marketing Marketing 2007 Speakers 45

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Bizzabo

MARCH 5, 2019

Your event campaigns are about to get a lot more precise. See how marketing leaders from InsightSquared and Bizzabo fit events into their account-based marketing (ABM) strategy. What is account-based marketing? How can it make your event campaigns more targeted and in turn more profitable?

Event Marketing 48

Event Marketing Marketing B2B Tech 48

Eventsforce

JULY 29, 2019

But what exactly do influencers do and why should event organisers consider using them around their events? You have all the standard options when it comes to promoting the event. Read: 6 Tips to Get the most Out of Your Event Speakers. If one of them promotes your event, you’re getting the message out to millions.

Marketing 91

Marketing Event Marketing Social Media Speakers 91

Eventbase

FEBRUARY 22, 2018

The massive event hosts over 6,000 sessions in 24 different programming tracks , plus thousands of events, parties and live performances, making organizing your perfect schedule a bit overwhelming. Here are some of the events we’re excited to attend, from event tech networking sessions to keynotes on the future of work.

2018 75

2018 Event Marketing Marketing Tech 75

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Event planning is an umbrella term.

Event Planning 133

Event Planning Government Event Management 2014 133

EventTechBrief

OCTOBER 8, 2019

Event Tech Brief is a proud media sponsor of Event Tech Live. Boasting five stages, 150 exhibitors and more than 70 educational sessions, the event is brimming with all the ideas, solutions and contacts essential for the modern event organizer. Another new addition to 2019 is an entire hall dedicated to event marketing.

Event Tech 100

Event Tech 2019 Tech Education 100

GEVME

JUNE 1, 2018

An event planner or a marketer has many event marketing tasks to take care of once the date of the event is finalized. Here are a few quick steps to event branding before, during, and after the event: Set clear brand guidelines. Create a sub-brand. Keep brand fatigue at bay. Study your competitors.

Marketing 212

Marketing Entertainment Social Media Events 212

Eventsforce

JANUARY 22, 2024

It’s back to work, back to normality and for many event planners, a time that can seem challenging and even a little overwhelming. As an event planner, this means asking your delegates only for the information that’s pertinent to the occasion or the process that you want to execute.

Management 112

Management Marketing Technology Event Marketing 112

Event Industry News

NOVEMBER 29, 2023

The Association of Event Organisers (AEO) is pleased to announce the appointment of Danielle Beru to the position of membership development & data executive.

Sponsorships 64

Sponsorships Events Event Design Event Marketing 64

Momencio

OCTOBER 8, 2023

You need analysis to understand things better and develop and perform better in the future. Everything requires analysis. Similarly, reviewing your event is critical if you are an event manager. However, event management offers the organization with several viewpoints. This is where event analytics can help.

Trade Shows 52

Trade Shows Sponsorships Event Management Marketing 52

Nunify

MAY 9, 2023

As per a study conducted by Freeman & Event Marketer 98% of of marketers use data to secure budget And when it comes to marketing channels, event marketing is highly coveted. Effective event data tracking, reporting, and analysis is the backbone of a successful event marketing strategy.

Event Apps 52

Event Apps Sponsorships Event Marketing Marketing 52

MeetingsNet

DECEMBER 15, 2023

While the average annual salary is $97,130 for the nearly 850 business-event planners who responded to a fall 2023 survey by Convene, the publication of the Professional Convention Management Association, the salary range is fairly wide for planners based on a number of factors. The full survey and analysis from Convene can be found here.

Marketing 111

Marketing 2024 2023 Education 111