Event Industry News

APRIL 9, 2020

If the UK were to follow the same timeline, then major events could start as early as the end of May. If events do get the go ahead as soon as May then marketeers may need to act quick. If you’re interested in taking part in a podcast then please complete the Application Form.

Event Marketing 86

Event Marketing Marketing Events 86

Endless Events

JULY 12, 2018

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Measuring event ROI in two ways. Using registration metrics.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Eventsforce

FEBRUARY 18, 2020

Want the lowdown on all things event technology? Creating buzz and excitement around your events is so important as it makes it easier to convince people why they should attend in the first place. You can create interest around your event by developing sneak previews of what will be on offer. In your inbox, every week. .

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

MeetingsNet

DECEMBER 15, 2023

While the average annual salary is $97,130 for the nearly 850 business-event planners who responded to a fall 2023 survey by Convene, the publication of the Professional Convention Management Association, the salary range is fairly wide for planners based on a number of factors. The full survey and analysis from Convene can be found here.

Marketing 111

Marketing 2024 2023 Education 111

Event Marketer

APRIL 30, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Allied Global Marketing announced the appointment of Nicola Gold as business director APAC, brand experience, based in Sydney, Australia. Submit your news here.

Sports 74

Sports Transportation 2021 Event Marketing 74

SmartMeetings

SEPTEMBER 24, 2019

Freeman, one of the leading brand experience companies in events, released additional insights into its Data Benchmark Study, in which more than 650 brand marketing executives across multiple disciplines were surveyed. Before that can happen, however, event professionals must ask why they are gathering data in the first place.

Event Marketing 58

Event Marketing Marketing Events Venues 58

MPG Event Marketing

DECEMBER 7, 2017

One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure. Measurement and reporting starts from day one.

Event Marketing 79

Event Marketing B2B Marketing Management 79

Cvent: Event Marketing

OCTOBER 18, 2018

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. Event Attendance.

Event Marketing 41

Event Marketing Marketing Social Media Financial 41

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Planning Pod

MAY 7, 2024

Event and venue businesses traditionally tend to rely on static pricing models…in other words, setting a fixed price for packages regardless of the season or other fluctuations impacting demand. While this approach offers simplicity, it fails to help your business benefit from the dynamic nature of the event industry. Learn more today!

Venues 88

Venues Marketing Management Events 88

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

MPG Event Marketing

DECEMBER 7, 2017

One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure. Measurement and reporting starts from day one.

Event Marketing 60

Event Marketing B2B Marketing Management 60

Eventsforce

JULY 29, 2019

This simple fact along with the explosion of the internet and social media has led to the rise of digital influencers – and consequently, influencer marketing. But what exactly do influencers do and why should event organisers consider using them around their events? When it comes to marketing, trust is essential.

Marketing 91

Marketing Event Marketing Social Media Speakers 91

Eventmobi

OCTOBER 5, 2023

Why might two similar events experience drastically different results? It all comes down to the event marketing strategies behind them! From in-person gatherings to virtual meet-ups, event marketers face a range of challenges and opportunities. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Eventmobi

AUGUST 9, 2022

There’s so much to consider when planning an event. Will you host it in-person, online, or as a hybrid event experience ? What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose. Customize the event app with your own branding.

Event Apps 195

Event Apps Speakers Events Event Marketing 195

Eventmobi

JULY 29, 2022

There’s so much to consider when planning an event. Will you host it in-person, online, or as a hybrid event experience ? What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose. Customize the event app with your own branding.

Event Apps 195

Event Apps Speakers Events Event Marketing 195

Bizzabo

MARCH 5, 2019

Your event campaigns are about to get a lot more precise. See how marketing leaders from InsightSquared and Bizzabo fit events into their account-based marketing (ABM) strategy. What is account-based marketing? How can it make your event campaigns more targeted and in turn more profitable?

Event Marketing 48

Event Marketing Marketing B2B Tech 48

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Eventory

MAY 11, 2018

Reading Time: 5 minutes Events are great way to gather new sales leads, expand your network, present your offer to the wide audience and even to nurture your relations with the customers. Choosing your role during an event and why should you do that. These are the roles you should consider when preparing for an event.

Event Marketing 66

Event Marketing Marketing Speakers Events 66

Attendease

DECEMBER 23, 2019

What does 2020 hold for the events industry? With rapid innovation and global sharing of ideas entrenched in technology – event managers are not any more afraid of applying new methods in order to find their perfect blueprint for an event. Below are the top 9 event trends that will shape 2020. More intimate events.

2020 243

2020 Event Apps Social Media Travel 243

Attendease

DECEMBER 13, 2023

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are your measurable goals?

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Marketo Events

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? Measure your impact.

Marketing 167

Marketing Event Marketing Management Event Technology 167

Picatic by Eventbrite

NOVEMBER 29, 2018

63% of event creators today base their decision to participate in future events on past performance. But if you’re only measuring total revenue or ticket sales, you don’t have clear visibility into your marketing and event performance.

Event Management 240

Event Management Management Marketing Events 240

Hubilo Blog

JULY 6, 2021

Hybrid events may be gaining popularity among event professionals and CMOs just recently. Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. Your geographical and budget limitations to scale your event strategy go out of the window.

Marketing 105

Marketing Advertising Event Apps Banking 105

Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.

Event Marketing 45

Event Marketing Marketing 2007 Speakers 45

Eventbase

FEBRUARY 22, 2018

The massive event hosts over 6,000 sessions in 24 different programming tracks , plus thousands of events, parties and live performances, making organizing your perfect schedule a bit overwhelming. Here are some of the events we’re excited to attend, from event tech networking sessions to keynotes on the future of work.

2018 75

2018 Event Marketing Marketing Tech 75

Eventscase Blog

APRIL 5, 2024

In today’s digital age, audiovisual event production has become a fundamental component for the success of any meeting, conference or celebration. The importance of audiovisual event production lies in its ability to transform a standard presentation into a dynamic and immersive experience.

Social Media 59

Social Media Sports Trade Shows Technology 59

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. As a bonus, here’s our free event planning checklist.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Event Industry News

JANUARY 8, 2019

Real-time, comprehensive data is critical to a successful live event, but having a holistic system to capture and examine that information has been an ongoing industry challenge. Research has shown that attendees go to an event to learn, network and have fun. The Freeman Data Solutions include the following five technology offerings.

2016 53

2016 Technology Education Event Technology 53

TicketBud

NOVEMBER 8, 2023

Evaluating your year of event programming in order to prepare for the next one is no different. Event evaluation is an ongoing process throughout the year. But understanding the value of your event programming more broadly, and how it advances or hinders your organization’s overall strategy and values, requires a holistic review.

Social Media 124

Social Media Sponsorships Events Financial 124

PCMA Convene

JANUARY 3, 2017

In October, Bear Analytics hosted a live program called “Getting Real With Data,” which it billed as a discussion on “how associations and event professionals are using data to enhance sales, marketing, planning, and every-thing in between.” What kinds of data should event organizers and associations focus on?

Marketing 73

Marketing Event Marketing Social Media Consulting 73

TicketBud

OCTOBER 4, 2023

Planning an event can be an exciting but daunting task. Whether you’re planning a fundraiser, corporate conference or a private gathering, making your event a success requires meticulous planning. Below, we offer a complete checklist to help you plan and execute a memorable and successful event.

Event Planning 78

Event Planning Entertainment Sponsorships Social Media 78

Event Industry News

APRIL 16, 2024

Visitors to London’s largest event venue ExCeL are more likely to be eco-conscious and tech-savvy, according to its latest audience insights data. The analysis, focused on UK audiences, also revealed that attendees are mostly millennials, affluent and are highly active on social media, in particular in creating their own original content.

Tech 62

Tech Social Media Venues Events 62

TicketBud

DECEMBER 5, 2023

As the current year winds down, event organizers are gearing up for the next round of exciting programs and gatherings. The success of an event often hinges on meticulous preparation and foresight. Planning your events calendar a year in advance provides the framework for a seamless and successful series of gatherings.

Marketing 110

Marketing Negotiating Entertainment Sponsorships 110

PCMA Convene

NOVEMBER 26, 2018

And as the biggest names in online retail and travel try to capture the attention of shoppers, the stretch between Black Friday and Cyber Monday offers an ideal opportunity to see their marketing strategies in action — and to learn from them. Any analysis of online shopping deals should include a look at the biggest name in U.S.

Event Marketing 55

Event Marketing Marketing Retail Travel 55

GEVME

JUNE 1, 2018

An event planner or a marketer has many event marketing tasks to take care of once the date of the event is finalized. Here are a few quick steps to event branding before, during, and after the event: Set clear brand guidelines. Create a sub-brand. Create and use branded imagery.

Marketing 212

Marketing Entertainment Social Media Events 212