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Concerns about using facial analysis at events: part two

Conferences that Work

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. Five days later, Panos Moutafis , co-founder & CEO of Zenus , the “ethical facial analysis” company, responded. I find his response inadequate, and this post explains why. This is not an opinion.

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Event planning competition analysis

GEVME

Competitor analysis is an effective way to understand the goals of competing companies, namely by identifying their strengths and weaknesses. Competition analysis for event planning allows you to identify event opportunities and take into account the dangers associated with a particular business activity. What to analyse.

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How to Ensure Event Success with a SWOT Analysis

Eventbrite UK

What is a SWOT analysis? Marketers and executives often use it to determine how to improve and strengthen their offerings and features in leadership and management programs in various industries. The analysis breaks performance down into […]

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Data Analysis, Last-Minute Marketing, Discount Codes & more

Skiddle

We hope you had a great Bank Holiday weekend and that any events you promoted went swimmingly. Well, we’re going to take a look at some last-minute festival marketing tips, showing you the benefits of our data analysis tools and calling out once more for testers on our discount codes feature. Happy Friday.

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Eventful insights: A peek into 2024’s event marketing trends.

Expo Pass

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing. The result is increased conversions.

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Harnessing the Power of Event Apps for Post-Event Marketing

Guidebook

Congratulations if you just hosted your event or are about to host it! However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. What is Post-Event Marketing? Why is it Important?

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Post-event marketing explained.

Expo Pass

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Maybe even include a speaker from the event.