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The Benefits of Social Media Influencer Marketing

The Castle Group

If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. What is social media influencer marketing? 5 Benefits of Social Media Influencer Marketing 1. If you haven’t, now is the time to start.

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The Best Social Media Channels for Marketing Your Business

The Castle Group

What are social media channels? Social media channels enable the creation, sharing, and exchange of content across billions of devices for billions of people. Today’s social media platforms are a far cry from the basic HTML-coded Myspace pages of the early 00’s.

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7 Social Media Trends of 2023 (the Current Social Media Trends Here to Stay) 

The Castle Group

billion people use social media across the world. Trends on social media spread like wildfire, so whether you’re scrolling your own personal feeds or creating content on behalf of a brand, chances are you’ve seen and used the popular platforms, types of content, and features we’ve outlined below. In 2023, an estimated 4.9

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7 Social Media Wall Platforms for Your Next Event

GEVME

Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Have your different social media feeds appear on various displays via one platform to save you time and effort. What is a social media wall? Create social proof. Spark discussions.

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Social Media Best Practices for Meeting Planners

Connect Your Meetings

In 2019, organizations across the board, from non-profit to high-tech, will undoubtedly continue their focus on hosting meetings and conventions. However, event professionals are under even more pressure to deliver unforgettable experiences, whether planning large, annual conventions or smaller, niche meetings.

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Social Media: What to Say, Where to Say it?

The Castle Group

Want to create an engaging social media presence for your company? During my time as a Castle intern, I learned about how to craft the best possible messages and how to figure out which platforms to use to attract your target audience and meet your company’s ultimate goals. The post Social Media: What to Say, Where to Say it?

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10 Social Media Wall Platforms for Your Next Event

GEVME

Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. Have your different social media feeds appear on various displays via one platform to save you time and effort. What is a social media wall? Create social proof. Spark discussions.