Connect Your Meetings

APRIL 2, 2019

In 2019, organizations across the board, from non-profit to high-tech, will undoubtedly continue their focus on hosting meetings and conventions. However, event professionals are under even more pressure to deliver unforgettable experiences, whether planning large, annual conventions or smaller, niche meetings.

Social Media 91

Social Media Meetings Advertising 2019 91

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 73

Event Marketing Marketing Social Media Advertising 73

GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. What is a social media wall? Create social proof.

Social Media 120

Social Media Wireless Events Advertising 120

CadmiumCD

JULY 22, 2020

Written by Delanie Olsen, Marketing Specialist at Total Event Resources. Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. Choose a Social Media Platform.

Social Media 66

Social Media Marketing B2B Advertising 66

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 136

2024 Event Marketing Marketing Social Media 136

SmartMeetings

OCTOBER 4, 2019

Social media continues to be one of the greatest marketing tools. From your company to yourself, social media allows not only for promotional materials, but the ability to track how well that promo is performing. If you want a better ROI on your posts, follow these six social media marketing strategies.

Social Media 72

Social Media Marketing Advertising Entertainment 72

Smart Meetings

JANUARY 1, 2019

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. More : 7 Tips for a Successful Crisis Management Meeting.

Social Media 106

Social Media 2019 Consulting 2018 106

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Eventory

SEPTEMBER 19, 2018

Social Media area is constantly changing due to its rapid development. To have your finger on a pulse of the latest news and solutions, the best way is to participate in the best Social Media conferences that will cover the topic. We gathered a list of 25 best social media conferences you don’t want to miss out on.

Social Media 79

Social Media 2019 Conference 2018 79

Plan Your Meetings

AUGUST 7, 2018

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. Build pre-event marketing strategy. Prove yourself through Return on Investment (ROI).

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

Showclix

JULY 16, 2020

Unless you’re just getting into the events game, chances are you and your team are already well-versed in promoting your live events on Facebook, Instagram, and other social media. Read on for four easy ways to begin promoting your virtual events through social media channels. Harness Your Hashtags. Run Contests.

Social Media 82

Social Media Sponsorships Speakers Events 82

Eventory

DECEMBER 20, 2018

At the very end of the year, every marketing manager takes a closer look at what the upcoming 12 months will bring. 2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. Event Marketing already took a place among the leading marketing activities.

Advertising 77

Advertising 2019 Conference Social Media 77

GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. You are working in a highly competitive market and need to stay abreast of all the newest event trends.

Event Planning 136

Event Planning Marketing Advertising Social Media 136

Attendease

JUNE 20, 2023

Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. Guarantee the success of your event email marketing campaign by first segmenting your lists. The best part?

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

SmartMeetings

NOVEMBER 1, 2019

Six social media strategies to help you grow your career. If so, deliver what your social media followers want. After consulting Michael Gikis, Smart Meetings ’ community engagement strategist, and a combination of experts, we found there are proven paths to launch yourself into social media stardom.

Social Media 50

Social Media Advertising Consulting Entertainment 50

PCMA Convene

AUGUST 8, 2017

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. . That helps to get eyes on the prize, get social lift, and create that buzz for the next event.”. Experimentation Over Perfection. “I

Social Media 83

Social Media Advertising Trade Shows Marketing 83

Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. This Is How Meetings and Events Will Look Like This Year.

Social Media 54

Social Media 2018 Travel Marketing 54

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

SmartMeetings

APRIL 18, 2017

Regardless of the industry, attracting millennials is a hot topic of modern marketing. Millennials are known to be social media -obsessed, but social media marketing strategies need to be more sophisticated when catering to this very large and diverse group of people. Census Bureau’s International Database.

Social Media 71

Social Media 2015 Advertising Entertainment 71

Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Provide them with assets to share on social media to easily help with the job.

2022 366

2022 Social Media Advertising Financial 366

Eventmobi

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Social Media 221

Social Media 2023 Management Advertising 221

Eventinterface

FEBRUARY 24, 2020

For the latter, however, you need to market your event or conference and then also have high attendee engagement. PROMOTE ON SOCIAL MEDIA. Social media is a powerful tool all businesses should harness. Every industry has a superstar who everyone wishes to listen to and meet. LAND SPECIAL GUESTS AND SPEAKERS.

Conference 100

Conference Marketing Social Media Advertising 100

Eventinterface

FEBRUARY 24, 2020

For the latter, however, you need to market your event or conference and then also have high attendee engagement. PROMOTE ON SOCIAL MEDIA. Social media is a powerful tool all businesses should harness. Every industry has a superstar who everyone wishes to listen to and meet. LAND SPECIAL GUESTS AND SPEAKERS.

Conference 100

Conference Marketing Social Media Advertising 100

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Eventmobi

NOVEMBER 2, 2023

We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. Marketing plan Your marketing plan outlines how you’ll reach and persuade your audience to attend your conference. Examples include advertising, management fees, registration, sponsorship, etc.

Conference 195

Conference Sponsorships Speakers Advertising 195

Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Eventmobi

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

Social Media 195

Social Media Marketing Event Management Events 195

Eventtia

MAY 31, 2022

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 77

Marketing B2B Social Media Advertising 77

Cvent: Event Marketing

NOVEMBER 29, 2018

That’s a lot of social media use. Social media is a miraculous tool that as an event planner you can and should use to your fullest advantage. Social media is an easy and free way to market your event, so in reality, it’s a no-brainer. It is, but it does more than what meets the eye.

Social Media 63

Social Media Advertising Technology Events 63

Event Leadership Institute

JANUARY 8, 2020

Depending on existing resources, event planners can avail themselves of a wide range of marketing channels for attendee acquisition. Traditional tactics like print advertising, email, and direct mail are still effective under certain circumstances. Geofencing creates a digital boundary around a competitive event.

Marketing 72

Marketing Social Media Advertising 2020 72

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. Make your meeting a place where participants know they can find a network.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

The Castle Group

NOVEMBER 29, 2023

The definition of Marketing Communications (Marcom) varies, so let’s start there. Your company’s marketing mix comprises the channels you use to reach your target audience. Marketers often say how “noisy” it is out there. What types of services do you need from a marketing communications agency?

Marketing 52

Marketing Social Media Advertising Management 52

QC Event School

JULY 14, 2022

As a wedding planner, it’s important to know how to market your business in order to attract potential clients. That’s why today, we’re going to break down the top 10 tips to market your wedding planning business. What Is The Target Market for Wedding Planners?

Marketing 98

Marketing Social Media Trade Shows Advertising 98

TicketBud

JUNE 7, 2019

With Gerry Brooks from Celebrate Educators Overview In this episode we talk to social media star, event speaker and elementary school principal Gerry Brooks. His most popular viral video this year was viewed by over 10 million, and received national media coverage. The things that educators deal with are often universal.

Social Media 60

Social Media Speakers Education Advertising 60

SmartMeetings

FEBRUARY 17, 2017

Daily and event social media strategies are two different breeds. Here are some fundamental but crucial guidelines for optimizing an event’s social media strategy. . Be selective about choosing social media channels that target the proper audience and consider groups and hangouts that truly focus on a niche.

Social Media 63

Social Media Entertainment Advertising Events 63

Unique Venues

JUNE 30, 2021

Tips for Developing a Successful Integrated Marketing Plan. Successful businesses have an integrated marketing strategy. Most likely some sort of marketing was involved, like a Facebook ad or a commercial on television. Of course, when developing an integrated marketing plan, cost is going to be a factor.

Marketing 74

Marketing Social Media Advertising Hospitality 74