The Castle Group

NOVEMBER 1, 2023

If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. If working with influencers is new territory, we’ve outlined its importance and highlighted the benefits of influencer marketing below!

Social Media 98

Social Media Marketing Advertising Contracts 98

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. The form header reads: “ Please note: This is not a calendar for conventional meetings. or content marketing services.

Marketing 156

Marketing Medical Meetings Advertising Conference 156

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 136

2024 Event Marketing Marketing Social Media 136

Conferences that Work

APRIL 11, 2022

Over the years I’ve designed and facilitated hundreds of meetings. One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings. But what happens when both suppliers and practitioners at meetings attend sessions ?

Meetings 296

Meetings Conference Meeting Design Advertising 296

Planning Pod

APRIL 11, 2024

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. You can also use Facebook advertising to target your ideal audience for your business. Here’s a great article from SproutSocial on 12 ways to use Facebook Events for your brand.

Venues 88

Venues Marketing Fashion Advertising 88

Eventory

DECEMBER 20, 2018

At the very end of the year, every marketing manager takes a closer look at what the upcoming 12 months will bring. 2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. Event Marketing already took a place among the leading marketing activities.

Advertising 77

Advertising 2019 Conference Social Media 77

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. You are working in a highly competitive market and need to stay abreast of all the newest event trends.

Event Planning 136

Event Planning Marketing Advertising Social Media 136

The Castle Group

OCTOBER 19, 2023

Established players like Facebook, LinkedIn, Twitter (X), and YouTube have survived decades and changed the shape of advertising in the wake of their growth. Why use social media channels for marketing? Social media can be a brand’s most powerful marketing tool when used correctly.

Social Media 52

Social Media Marketing Advertising B2B 52

Plan Your Meetings

AUGUST 7, 2018

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. Build pre-event marketing strategy. Prove yourself through Return on Investment (ROI).

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

Attendease

JUNE 20, 2023

Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. Guarantee the success of your event email marketing campaign by first segmenting your lists. The best part?

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Eventtia

MAY 31, 2022

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 77

Marketing B2B Social Media Advertising 77

The Castle Group

NOVEMBER 29, 2023

The definition of Marketing Communications (Marcom) varies, so let’s start there. Your company’s marketing mix comprises the channels you use to reach your target audience. Marketers often say how “noisy” it is out there. What types of services do you need from a marketing communications agency?

Marketing 52

Marketing Social Media Advertising Management 52

Event Industry News

JULY 23, 2019

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and Holly Moore, founder of Make Events, discussed the developments in advertising. Traditional advertisements, such as TV or radio adverts, are short-lived in a prospect’s memory.

Advertising 54

Advertising Trade Shows Event Tech Tech 54

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. Make your meeting a place where participants know they can find a network.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Eventmobi

NOVEMBER 2, 2023

We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. Marketing plan Your marketing plan outlines how you’ll reach and persuade your audience to attend your conference. Examples include advertising, management fees, registration, sponsorship, etc.

Conference 195

Conference Sponsorships Speakers Advertising 195

Hubilo Blog

JULY 6, 2021

Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. High-quality virtual and hybrid event platforms are now available to any marketer because of incredible improvements in event technology. Meet your audience where they are . But the concept isn’t new. .

Marketing 105

Marketing Advertising Event Apps Banking 105

Event Leadership Institute

JANUARY 8, 2020

Depending on existing resources, event planners can avail themselves of a wide range of marketing channels for attendee acquisition. Traditional tactics like print advertising, email, and direct mail are still effective under certain circumstances. Geofencing creates a digital boundary around a competitive event.

Marketing 72

Marketing Social Media Advertising 2020 72

Eventmobi

AUGUST 15, 2019

Implementing live video into your event marketing strategy is game-changing and is the key to an overall successful event in this day and age. . There are many live stream software options on the market to choose from that will allow you to go live at your event, and many of them are free of charge. . Streaming software.

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Eventinterface

FEBRUARY 24, 2020

For the latter, however, you need to market your event or conference and then also have high attendee engagement. Every industry has a superstar who everyone wishes to listen to and meet. It is also a solid marketing tactic, having such a popular person listed on your conference’s schedule. LAND SPECIAL GUESTS AND SPEAKERS.

Conference 100

Conference Marketing Social Media Advertising 100

Eventinterface

FEBRUARY 24, 2020

For the latter, however, you need to market your event or conference and then also have high attendee engagement. Every industry has a superstar who everyone wishes to listen to and meet. It is also a solid marketing tactic, having such a popular person listed on your conference’s schedule. LAND SPECIAL GUESTS AND SPEAKERS.

Conference 100

Conference Marketing Social Media Advertising 100

QC Event School

JUNE 30, 2023

Meet QC Event School graduate, Carisa Lockery! My dream was always to work for an advertising agency in New York City! What are your business strategies when it comes to: finding/attracting clients, marketing/getting your name out there, networking, etc.? Currently, we are not doing any paid advertising.

Meetings 98

Meetings 2004 2005 Advertising 98

Eventscase Blog

JANUARY 10, 2024

Ethics and corporate social responsibility (CSR) play a pivotal role in shaping the meetings and events industry. Four Pillars of Corporate Social Responsibility Corporate social responsibility (CSR) is a form of self-regulation within businesses that is designed to meet specific goals related to ethics, sustainability and social impact.

Meetings 59

Meetings Sustainability Advertising Event Planning 59

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Kimberly Carcone. The association rolled out its first virtual event on July 13.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Unique Venues

JUNE 30, 2021

Tips for Developing a Successful Integrated Marketing Plan. Successful businesses have an integrated marketing strategy. Most likely some sort of marketing was involved, like a Facebook ad or a commercial on television. Of course, when developing an integrated marketing plan, cost is going to be a factor.

Marketing 74

Marketing Social Media Advertising Hospitality 74

The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

SmartMeetings

APRIL 6, 2021

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. Radio broadcasting of the American League in the 1930s helped make Babe Ruth a national star and drove some of the first sponsor advertisements. More : How to Prove the Business Value of Meetings and Events. Pandemic Shifts. ROV Emerges.

Sponsorships 61

Sponsorships Meetings Advertising Sports 61

Event Guru

APRIL 3, 2023

Scheduling site visits and good old-fashioned research like checking references is the go-to strategy when trying to match groups with the right meeting location. At the same time, event venue managers are constantly working to attract groups that fit their customer profile. Learn more at www.eventgurusoftware.com.

Meetings 52

Meetings Fashion Advertising Contracts 52

QC Event School

JULY 14, 2022

As a wedding planner, it’s important to know how to market your business in order to attract potential clients. That’s why today, we’re going to break down the top 10 tips to market your wedding planning business. What Is The Target Market for Wedding Planners?

Marketing 98

Marketing Social Media Trade Shows Advertising 98

PCMA Convene

JULY 31, 2017

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. But despite all of these shiny new additions, the one thing the CVB keeps hearing from meeting planners is, why Oklahoma City?

Marketing 81

Marketing Meetings Social Media 2013 81

Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

2019 112

2019 Marketing Conference Social Media 112

SmartMeetings

DECEMBER 22, 2020

Editor’s Note : As part of Back Light , a series of articles sharing illuminating insider observations, we asked Shameka Jennings, director of meetings and partnership development with National Coalition of STD Directors, to share her experiences planning meetings during a pandemic. Design your meeting experience first.

Meetings 111

Meetings Speakers Sponsorships Social Media 111

Smart Meetings

MARCH 18, 2024

Danielle Phippen Danielle Phippen Phippen began her career at an advertising agency in 1999, after earning a degree in business with a specialty in marketing. In this role, she developed a passion for event design, art direction and marketing. She finds constant motivation in the Access team’s passion, loyalty and hard work.

2009 98

2009 Advertising 2015 Hospitality 98

Social Tables

NOVEMBER 12, 2021

With so many signs surrounding us all the time, choosing ones that stand out can be uniquely difficult — especially when it comes to the world of meetings and events. It can be used to advertise a brand, business, or product, as well as direct people to a physical location. . That’s where these event signage ideas come in.

Advertising 148

Advertising Trade Shows Social Media Event Design 148

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared. Event apps.

Meetings 139

Meetings Events Social Media Sponsorships 139