Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. 3 Omnichannel Marketing. 4 Word-of-Mouth Marketing.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. The form header reads: “ Please note: This is not a calendar for conventional meetings. or content marketing services.

Marketing 156

Marketing Medical Meetings Advertising Conference 156

Attendease

JUNE 20, 2023

For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, event marketing comes with its challenges.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Planning Pod

APRIL 11, 2024

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. Facebook Events: Facebook Events is a free and easy way to promote your events to your Facebook followers and friends of followers. Yelp : This one might surprise you!

Venues 88

Venues Marketing Fashion Advertising 88

Event Industry News

JULY 8, 2021

On the heels ofits second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced today it is enhancing and expanding its event marketing suite with the acquisition of Attendify.

Event Marketing 67

Event Marketing Marketing Advertising 2011 67

Eventtia

MAY 31, 2022

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook. I’m glad you asked.

Marketing 77

Marketing B2B Social Media Advertising 77

Eventory

DECEMBER 20, 2018

At the very end of the year, every marketing manager takes a closer look at what the upcoming 12 months will bring. 2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. What advertising conventions can bring you?

Advertising 77

Advertising 2019 Conference Social Media 77

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. Video marketing is one of the biggest ways to garner that success, both before and after the big day. Pre-event promotional videos.

Marketing 186

Marketing Social Media Speakers 2018 186

Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. As you continue to develop your event business, you may face various challenges.

Event Planning 136

Event Planning Marketing Advertising Social Media 136

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Hubilo Blog

JULY 6, 2021

Hybrid events may be gaining popularity among event professionals and CMOs just recently. Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. Meet your audience where they are . But the concept isn’t new. .

Marketing 105

Marketing Advertising Event Apps Banking 105

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Event Industry News

JULY 23, 2019

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and Holly Moore, founder of Make Events, discussed the developments in advertising. Live events. Live events. Brand Events. Event Tech.

Advertising 54

Advertising Trade Shows Event Tech Tech 54

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

Marketing 219

Marketing Speakers Event Marketing Social Media 219

Social Tables

NOVEMBER 12, 2021

With so many signs surrounding us all the time, choosing ones that stand out can be uniquely difficult — especially when it comes to the world of meetings and events. That’s where these event signage ideas come in. How should I use event signage? . Event signage is used in a variety of ways.

Advertising 148

Advertising Trade Shows Social Media Event Design 148

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

Marketing 121

Marketing 2020 Event Marketing Speakers 121

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Website: snoball.events. Register for Webinar.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

Meetings 139

Meetings Events Social Media Sponsorships 139

Attendease

FEBRUARY 20, 2019

You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns. Event Personalization.

2019 375

2019 Event Planning 2016 2018 375

Event Industry News

JULY 9, 2019

Live streaming your event is a great way of spreading your message. Snöball, an event marketing company, revealed that videos on Facebook gained twice as much engagement compared to posts with images. Ensure any images are branded to your event. Brand Events. Event Tech. Sporting Events. Live videos.

Speakers 99

Speakers Marketing Social Media Advertising 99

Expo Pass

FEBRUARY 1, 2019

Why More Marketing Agencies are Finding Value in Events. More and more marketing agencies are seeing the benefit of managing events for their clients. This has broadened their focus from branding events to monthly training courses and smaller networking meetings. (3 Minute Read). The difference?

Marketing 62

Marketing Advertising Tech Technology 62

Event Marketer

JULY 5, 2022

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. The biggest structures you saw here [in our footprint] were three closed-door meeting rooms.

2022 103

2022 2019 Advertising Entertainment 103

Attendease

NOVEMBER 18, 2021

Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. Similar events near you, which might compete against your event. Marketing channels.

2022 366

2022 Social Media Advertising Financial 366

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

Marketing 79

Marketing Trade Shows Event Marketing Education 79

Expo Pass

MARCH 23, 2022

But with all the new event technologies out there, what’s really the best way to connect with new leads? How can exhibitors market themselves so they have the most impact at the event? It’s good to have a lot of leads, but it’s better to meet people you click with right away. See who you are meeting and on which days.

Advertising 141

Advertising Event Marketing Marketing 2022 141

Eventmobi

JUNE 16, 2023

Start by building an event budget around ROI, setting goals for the amount of revenue you want to drive per dollar spent, and finding opportunities to drive revenue without spending anything at all. You don’t have to rely on traditional marketing tactics anymore.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. The facility to connect with large numbers of people and the “viral” component of some marketing strategies still make social media a very powerful tool to market your events.

Marketing 59

Marketing Social Media 2027 2023 59

Eventory

OCTOBER 23, 2018

The same applies to the marketing industry. Given the fact that every generation has its own specifics, marketers around the world struggle to make their actions the most efficient while dealing with Millennials. From many marketing options, experiential marketing seems to upfront others. How to market Millennials.

Marketing 94

Marketing Social Media Advertising 2018 94

SmartMeetings

OCTOBER 21, 2019

Have you considered using Pay-Per-Click (PPC) to drive attendance at your events? The digital advertising tool allows event professionals to target specific demographics and track effectiveness in real time. The post Why Event Professionals are Adopting PPC for Attendee Marketing appeared first on Smart Meetings.

Marketing 51

Marketing Advertising Social Media Events 51

CadmiumCD

JULY 22, 2020

Written by Delanie Olsen, Marketing Specialist at Total Event Resources. Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. How To Use Social Media To Market Your Event.

Social Media 66

Social Media Marketing B2B Advertising 66

Eventory

APRIL 14, 2021

Only by collecting this information does it make sense to measure and analyze events thus organize them, because that is the only way to estimate the business value for such an investment. How to use data from events to grow sales ? However, an online event is quite a complex project. Here’s the answer!

Marketing 78

Marketing Advertising Contracts Events 78

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 60

Marketing Social Media Retail Advertising 60

Expo Pass

AUGUST 23, 2022

For more, this is why event software is a must for corporate event planners. How to Plan a Corporate Event. Corporate events are all about strengthening business relationships. There may be a lot of tasks to get done (venues, speakers, marketing, etc.) Which is the goal of all events. Market your event.

Corporate Events 141

Corporate Events Event Apps Speakers Marketing 141