Attendease

JUNE 20, 2023

For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, event marketing comes with its challenges.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. How can you capitalize on this to drive attendance at your next event?

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 105

Marketing Social Media Advertising B2B 105

Event Industry News

JULY 23, 2019

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and Holly Moore, founder of Make Events, discussed the developments in advertising. Live events. Brand Events. Event Tech. Sporting Events.

Advertising 54

Advertising Trade Shows Event Tech Tech 54

Event Industry News

JULY 8, 2021

On the heels ofits second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced today it is enhancing and expanding its event marketing suite with the acquisition of Attendify.

Event Marketing 67

Event Marketing Marketing Advertising 2011 67

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

Meetings 139

Meetings Events Social Media Sponsorships 139

Social Tables

NOVEMBER 12, 2021

With so many signs surrounding us all the time, choosing ones that stand out can be uniquely difficult — especially when it comes to the world of meetings and events. That’s where these event signage ideas come in. How should I use event signage? . Event signage is used in a variety of ways.

Advertising 148

Advertising Trade Shows Social Media Event Design 148

Bizzabo

SEPTEMBER 17, 2018

Britta's creativity, data-driven mindset and passion for bringing people together has seen PLAY evolve into a continent-spanning event series. It's no exaggeration to say that Britta and her team at Brightcove are some of the most innovative event marketers in the industry. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Marketer

JULY 5, 2022

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. The biggest structures you saw here [in our footprint] were three closed-door meeting rooms.

2022 99

2022 2019 Advertising Entertainment 99

Eventtia

MAY 31, 2022

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 77

Marketing B2B Social Media Advertising 77

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Attendease

FEBRUARY 20, 2019

You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns. Event Personalization.

2019 375

2019 Event Planning 2016 2018 375

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Expo Pass

MARCH 23, 2022

It’s good to have a lot of leads, but it’s better to meet people you click with right away. Use your platform’s analytics to keep track of new leads during the event. See who you are meeting and on which days. Basically, lead retrieval gives you all the tools you need to meet more people and do more business.

Advertising 141

Advertising Event Marketing Marketing 2022 141

Attendease

NOVEMBER 18, 2021

This can take the form of private meetings or limited capacity Q&A sessions where guests can connect with people at the very top of their field for an opportunity to pick their brains. On-demand flexibility: Many virtual events are free to watch live, but paid to have on-demand access to watch the recordings. Marketing channels.

2022 366

2022 Social Media Advertising Financial 366

Smart Meetings

MARCH 12, 2019

We have a tradition here at Smart Meetings. We put our Smart Women in Meetings nominees to the test. Sandy Biback, founder of Meeting Professionals Against Human Trafficking shared the power of one person saying “yes” as a way to move everyone forward—even if the solution seems out of sight. advertisement.

Meetings 63

Meetings Healthcare Tourism Advertising 63

Planning Pod

APRIL 11, 2024

Facebook Events: Facebook Events is a free and easy way to promote your events to your Facebook followers and friends of followers. You can create individual event listings with all the details, including date, time, location, and description. Yelp : This one might surprise you!

Venues 88

Venues Marketing Fashion Advertising 88

Event Marketer

AUGUST 14, 2023

The main activation took place on the first floor, and a second level featured open-air meeting spaces, seating and data-driven wall displays. Continuing the interactivity, the “How Big the Opportunity Is” exhibit featured a Rube Goldberg-style wall display about the recommendation economy on Reddit and how advertisers could play a role.

2023 84

2023 Advertising 2022 Marketing 84

Conferences that Work

APRIL 4, 2022

The form header reads: “ Please note: This is not a calendar for conventional meetings. Don’t waste your time, or mine, submitting such meetings; they will not be listed. every now and again a marketer types in a listing for a conference (usually a medical meeting) that is clearly a traditional event.

Marketing 156

Marketing Medical Meetings Advertising Conference 156

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

2021 131

2021 2020 Event Marketing Hotels 131

Hubilo Blog

JULY 6, 2021

But here are four universal reasons you must consider adding hybrid events to your marketing mix: 1. Meet your audience where they are . Brands and businesses must meet them where they are and want to be. Hybrid events make it easily possible because: You can give attendees the choice to attend virtually or in person.

Marketing 105

Marketing Advertising Event Apps Banking 105

Eventmobi

JUNE 16, 2023

The digital world has put event planning and success at your fingertips, so find the right platform and stick to it. Hold regular check-in meetings Foster open communication and collaboration among team members involved in your non dues revenue initiatives.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

GEVME

APRIL 30, 2018

We’ve compiled a list of the top five misconceptions that you as an event planner should be able to dispel: 25 May is the deadline for GDPR enforcement. Especially for the world of events where meetings and conferences are organised in advance, GDPR doesn’t actually start on 25 May 2018.

Event Planning 206

Event Planning 2018 2016 Technology 206

GEVME

MAY 29, 2018

Tight deadlines and endless checklists no longer cause experienced corporate event managers to panic. Still, it’s important to understand that by reducing your workload with a strong online system for event management, you have the opportunity to make a corporate meeting even more brilliant. Handling complex event marketing.

Corporate Events 217

Corporate Events Event Management Management Corporate Meetings 217

GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. As you continue to develop your event business, you may face various challenges.

Event Planning 136

Event Planning Marketing Advertising Social Media 136

Attendease

DECEMBER 23, 2019

Personalized Content: Send personalized email messages , including their name, company, or information about previous events they attended. Social media advertising: If you have a large list of contacts, you can create custom social ads with messages specific to each segment you want to target. Post-event parties.

2020 243

2020 Event Apps Social Media Travel 243

Connect Your Meetings

OCTOBER 8, 2019

Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Learn the difference between macro and nano influencers and how to identify if they are the right fit for your event. Website: snoball.events. Register for Webinar.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

Attendease

NOVEMBER 18, 2021

This can take the form of private meetings or limited capacity Q&A sessions where guests can connect with people at the very top of their field for an opportunity to pick their brains. On-demand flexibility: Many virtual events are free to watch live, but paid to have on-demand access to watch the recordings. Marketing channels.

2022 195

2022 Social Media Advertising Financial 195

Expo Pass

AUGUST 23, 2022

There are many event technology options out there, Expo included, the important thing is that it’s easy to use, in-budget, and does exactly what you need it to do. We recommend looking for software that makes it easier to meet and creates more face-to-face time with attendees. Which is the goal of all events. Lead Retrieval.

Corporate Events 141

Corporate Events Event Apps Speakers Marketing 141

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. Video marketing is one of the biggest ways to garner that success, both before and after the big day.

Marketing 186

Marketing Social Media Speakers 2018 186

PCMA Convene

AUGUST 8, 2017

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. . Maximize Event Reach. That helps to get eyes on the prize, get social lift, and create that buzz for the next event.”.

Social Media 83

Social Media Advertising Trade Shows Marketing 83

PCMA Convene

MARCH 25, 2019

And if they’re writing scripts, we don’t necessarily know whether it was because of our conference or another conference or direct-to-consumer advertising.”. As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. That’s a difficult thing to put an ROI on.”.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

Event Marketer

JULY 10, 2023

The trippy, enchanted garden-themed booth, located in the Premium Exhibition Hall at Hamburg Messe, featured interactive displays aimed at helping prospective marketing and advertising partners find their next audience on Reddit, while simultaneously immersing them in its notoriously snarky brand voice. Agencies: Giant Spoon; RPM.

2024 72

2024 Advertising 2023 Marketing 72

Eventsforce

JULY 9, 2019

Interestingly, however, these challenges don’t seem to be the only things events are having trouble with. If you are going to use images for advertising purposes, you might want to think about using models or staff members or anyone who can legitimately sign an image release waiver. appeared first on Eventsforce.

Meetings 76

Meetings 2018 Advertising Contracts 76

Event Industry News

JULY 27, 2021

Associated Luxury Hotels International (ALHI), a leader in luxury hotel sales for meeting incentives, conventions, and exhibition (MICE), welcomes the addition of Silvia Zamora to the ALHI executive team. With over 25 years of experience in the meetings and events industry, Zamora honed her skills with positions at Motorola, the Henry B.

Hotels 57

Hotels Banking Advertising Travel 57