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The Benefits of Social Media Influencer Marketing

The Castle Group

If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. If working with influencers is new territory, we’ve outlined its importance and highlighted the benefits of influencer marketing below!

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The Secret to Planning Successful Meetings

Event Guru

Scheduling site visits and good old-fashioned research like checking references is the go-to strategy when trying to match groups with the right meeting location. At the same time, event venue managers are constantly working to attract groups that fit their customer profile. Learn more at www.eventgurusoftware.com.

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The Evolution of ROI Measurement for Meetings

SmartMeetings

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. Radio broadcasting of the American League in the 1930s helped make Babe Ruth a national star and drove some of the first sponsor advertisements. More : How to Prove the Business Value of Meetings and Events. Pandemic Shifts. ROV Emerges.

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Smart Moves in Berkeley, Hollywood and More

Smart Meetings

Along with expertise in corporate travel events and hotel contracting, he brings a passion for community service. Dringham enters as director of marketing. She most recently served as director of marketing at Davidson Hospitality Group, where she provided both on-property and task force marketing leadership to numerous properties.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.

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The Secret to Planning Successful Meetings

Unique Venues

Scheduling site visits and good old-fashioned research like checking references is the go-to strategy when trying to match groups with the right meeting location. Done correctly, a useful profile will act as a guide for your marketing and advertising to reach the right customers. Learn more at www.eventgurusoftware.com.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.