Eventory

DECEMBER 20, 2018

At the very end of the year, every marketing manager takes a closer look at what the upcoming 12 months will bring. 2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. Event Marketing already took a place among the leading marketing activities.

Advertising 77

Advertising 2019 Conference Social Media 77

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

Plan Your Meetings

AUGUST 7, 2018

The upside, however, is that with good strategic planning, a little creativity and a few tweaks to traditional event marketing strategies, corporate marketers will be able to continue holding successful events, even when recessions hit. Build pre-event marketing strategy. Prove yourself through Return on Investment (ROI).

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

SmartMeetings

DECEMBER 22, 2020

Editor’s Note : As part of Back Light , a series of articles sharing illuminating insider observations, we asked Shameka Jennings, director of meetings and partnership development with National Coalition of STD Directors, to share her experiences planning meetings during a pandemic. Design your meeting experience first.

Meetings 116

Meetings Speakers Sponsorships Social Media 116

Eventinterface

FEBRUARY 24, 2020

For the latter, however, you need to market your event or conference and then also have high attendee engagement. Have a countdown, an easily accessible link to relevant information and tickets, and release special information like guests and speakers. LAND SPECIAL GUESTS AND SPEAKERS. Find out by reading the following guide.

Conference 100

Conference Marketing Social Media Advertising 100

Eventinterface

FEBRUARY 24, 2020

For the latter, however, you need to market your event or conference and then also have high attendee engagement. Have a countdown, an easily accessible link to relevant information and tickets, and release special information like guests and speakers. LAND SPECIAL GUESTS AND SPEAKERS. Find out by reading the following guide.

Conference 100

Conference Marketing Social Media Advertising 100

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. Make your meeting a place where participants know they can find a network.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Hubilo Blog

JULY 6, 2021

Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. High-quality virtual and hybrid event platforms are now available to any marketer because of incredible improvements in event technology. Meet your audience where they are . But the concept isn’t new. .

Marketing 105

Marketing Advertising Event Apps Banking 105

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?

Speakers 101

Speakers Consulting Healthcare Financial 101

Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

2019 112

2019 Marketing Conference Social Media 112

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?

Speakers 98

Speakers Healthcare Consulting Financial 98

Event Leadership Institute

JANUARY 8, 2020

Depending on existing resources, event planners can avail themselves of a wide range of marketing channels for attendee acquisition. Traditional tactics like print advertising, email, and direct mail are still effective under certain circumstances. Geofencing creates a digital boundary around a competitive event.

Marketing 72

Marketing Social Media Advertising 2020 72

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

Marketing 219

Marketing Speakers Event Marketing Social Media 219

Eventscase Blog

JANUARY 10, 2024

Ethics and corporate social responsibility (CSR) play a pivotal role in shaping the meetings and events industry. Four Pillars of Corporate Social Responsibility Corporate social responsibility (CSR) is a form of self-regulation within businesses that is designed to meet specific goals related to ethics, sustainability and social impact.

Meetings 59

Meetings Sustainability Advertising Event Planning 59

Eventmobi

FEBRUARY 3, 2022

It helps control your expenses and revenues, and measures the success of your meeting or event performance. This chart shows an overview of the most common expenses for meetings and events. Your meeting and event is about the attendee experience, so you have to ensure that where you spend your money adds value to your target audience.

Food and Beverage 370

Food and Beverage Financial Sponsorships Technology 370

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared. Event apps.

Meetings 139

Meetings Events Social Media Sponsorships 139

Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Use our budget template to calculate your projected expenses and revenues. Research Other Events.

2022 366

2022 Social Media Advertising Financial 366

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns.

Healthcare 246

Healthcare 2002 Education Consulting 246

The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

Attendease

FEBRUARY 20, 2019

You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns. Shrinking Budgets. Event Personalization.

2019 375

2019 Event Planning 2016 2018 375

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Conduct an influencer marketing campaign that delivers exceptional ROI.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

Social Tables

JUNE 29, 2023

Meet with representatives from the benefiting nonprofit to get a better understanding of their mission, values, and purpose. Before the meeting, create a list of big-picture topics to discuss and questions to ask, including: How much money are you hoping to raise at this event?

Event Planning 78

Event Planning Social Media Advertising Banking 78

Expo Pass

AUGUST 23, 2022

There may be a lot of tasks to get done (venues, speakers, marketing, etc.) Attendees, stakeholders, and speakers all have to know Why the event is happening. We recommend looking for software that makes it easier to meet and creates more face-to-face time with attendees. Market your event. Know the Why?

Corporate Events 141

Corporate Events Event Apps Speakers Marketing 141

Event Industry News

MAY 6, 2020

More than 12,500 professionals from the event and hospitality industry gathered virtually to commemorate Global Meetings Industry Day (GMID) on Tuesday April 14, 2020 in an attempt to break the record for the largest audience at a live-stream conference. ipants and more.

Marketing 52

Marketing Technology Event Technology Meetings 52

SpotMe Blog

AUGUST 25, 2022

These are events where all speakers are physically present at the event venue. Marketing events with various participant tiers. These are events where all speakers are physically present at the event venue. Marketing content that can be reused. Participants can also interact with speakers. What they’re best for.

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Velvet Chainsaw

DECEMBER 11, 2019

There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue. Home base/presence — demo kiosk, meeting space.

Sponsorships 273

Sponsorships Advertising Transportation Education 273

Expo Logic

DECEMBER 27, 2019

If you are planning an event that features keynote speakers, you want to provide the best possible experience. The better experience your guest speaker has, the more likely they will be to work with you again in the future. How to Find Your Next Event Speaker. Is there a speaker who has influenced or inspired them in the past?

Speakers 36

Speakers Social Media Advertising Conference 36

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. Storytelling has always been a main component of any great event,” says Cameron Mercer, head of event marketing, EMEA, APAC and Workplace at Facebook. A few things all of our panelists agreed on: You have to meet your attendees where they are.

Marketing 121

Marketing 2020 Event Marketing Speakers 121

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. You don’t have to rely on traditional marketing tactics anymore.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

SpotMe Blog

JULY 25, 2021

Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. To be successful, hybrid events need to go beyond simply streaming the in-person speakers and sessions — although that certainly can be a part of it. Marketing and sales events. Team meetings. Trade shows.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. Use social media, email marketing, and promotional partnerships to spread the word. Using marketing automation tools to send the right content to the right people at the optimal time. Panic starts to set in.

Social Media 130

Social Media Speakers Event Apps Events 130

Hubilo Blog

APRIL 20, 2021

In fact, business owners began launching different online meetings and events within their companies, to track the progress of the work done. In this guide, you will get familiar with 15 marketing strategies that will help you promote your virtual conference in 2021. How can this be done correctly? Let’s begin!

2021 52

2021 Conference Marketing Social Media 52

Eventmobi

JULY 10, 2023

There’s constant communication between attendees, speakers, and you—the organizers. Reduce print costs Event agenda, speaker information, booth information, venue map, feedback surveys, or signage… All this information can be provided with the right mobile event app.

Conference 150

Conference Event Apps Trade Shows Social Media 150