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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.

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Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

You have to meet the consumer where they’re at and let them be part of that process.” Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. “In this industry, everybody’s a participant.

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How Sustainability Took Center Stage at CES 2023

Event Marketer

Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. LG’s “Better Life for All” zone presented a freestanding “Sustainable Cycle” circular sculpture outlining six steps, such as R&D, service, collection and recycling.

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

Higher air fares are replacing the flight delay challenges of 2023. And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. The team offers a guide on environmentally conscious travel to its show, as well.

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Ideas: A Roundup of Top Experiential Exhibit Trends from 2023

Event Marketer

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

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