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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Our most popular articles of 2022: Expo fan favs!

Expo Pass

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . All the Expo fan favs!

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Hybrid event planning: an executive guide and 6-month practical plan

SpotMe Blog

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event?

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2SLGBTQIA+ Inclusivity in 2022

Canadian Special Events

2SLGBTQIA+ inclusivity is no longer a “should” when it comes to event planning – it is a requirement to have a successful event in 2022. A focus on inclusion needs to be weaved into every aspect of the event planning process, down to every detail.

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Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. Key Challenges to Planning and Marketing a Hybrid Event. Planning Two Different Event Experiences. Have a Well-Designed and Functional Event Page.

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Planning Events In 2022: The Pandemic Is Over, But Don’t Plan Like It’s 2019

Endless Events

As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022.

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Ask the Experts: Biggest Event Trends for 2022

Eventsforce

After the initial blow of the Covid-19 pandemic, there is little doubt that 2021 continued to disrupt the world of meetings and events. But what is likely to happen in 2022? And what should you, as an event professional, be considering for your plans next year? Related: 10 critical steps to successful hybrid events.

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