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5 Key Event Marketing Strategies That Work

Event Planning BluePrint

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . Mastering event marketing is so important that, according to Harvard Business Review , 52 % of business owners claim that event marketing is THE marketing channel that drives the most ROI. The best event marketers know where their target audience ‘live.’.

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5 Key Event Marketing Strategies That Work

Event Planning BluePrint

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . The best event marketers know where their target audience ‘live.’. Email Marketing.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! WHAT IS EVENT MARKETING? Multi-event strategy.

2022 113
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Top 5 Event Planning Courses for Planners

Event Planning BluePrint

There’s just one thing left – making your career as an event planner official “on paper.” . But what are the top event planning courses for planners? Top 5 Event Planning Courses for Planners. Event Planning Blueprint. 2 – QC Event School.

2022 62
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The 2019 Guide to Event Marketing

Picatic by Eventbrite

Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog. Event Planning & Promotion Email Marketing Event Marketing Social Media Event Marketing

2019 230
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Want to Win at Event Marketing in the Post-Covid World? Get these Event Planning Skills

Event Smart

Business events and the event industry, in general, have both taken a break, a long break at that one. Revenues from live events fell as the pandemic caused a worldwide cancellation of events. Event Planning

2022 71
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Event marketing automation: How can it help your event planning process

Eventtia

The average event planner has a lot on their plate. But you can’t afford to take any shortcuts if you expect your event to be successful. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

2022 72
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10 ½ Creative Event Marketing Ideas to Drive Ticket Sales

Picatic by Eventbrite

You have countless event marketing options. The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Event MarketingAnd with that comes a paralysis of choice. Where to focus your attention and efforts? And how to come up with new ideas beyond basic social posts?

2019 271
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Event Marketing Plan: Checklist

GEVME

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. A strong event promotion strategy will help you drive event registrations, establish brand recognition, and build a contact base. Post-event sales estimations.

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5 Event Planning Productivity Tips

Attendease

Event management has gotten a lot more complicated in the past few years. There’s a constant need to reinvent events, all while trying to increase productivity and work more efficiently. Needless to say, this complicated discipline of event marketing is powered by productivity.

2020 202
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7 Huge Event Planning Trends Spotted at MPI WEC 2018

Eventmobi

Professionals often attend industry events to improve their craft and network with peers. But for an event planner, it’s also an opportunity to “borrow” (read: steal) creative ideas for their next event. Here are some of the newest and coolest trends and tech innovations I spotted—plus a few tips on how to make these work for your next event. Keynotes also held more inspirational messages for event planners vs. traditional “how-to” formats.

2018 230
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Master Email Event Marketing With These Expert Tips

Picatic by Eventbrite

You already know the basic principles of email marketing. Now, you want to take your event company to new degrees of success. Event Planning & Promotion

2020 311
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3 effective emails to book more event planning clients

Event Certificate

If you are an Event Planner with an online presence, it goes without saying that you should have an email list and an opt-in or lead magnet on your website. The post 3 effective emails to book more event planning clients appeared first on EVENT PLANNING CERTIFICATE.

2021 83
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Hybrid event planning: an executive guide and 6-month practical plan

SpotMe Blog

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. What is a hybrid event? A hybrid event is a mixture of an in-person and virtual event. .

2022 207
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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A.

2022 207
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Best Event Marketing Tools

GEVME

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019. GEVME Email Marketing.

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Why do Event Marketers Receive More Credit and Respect Than Event Planners?

Endless Events

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question.

2022 99
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How to Create an Event Marketing Plan

GEVME

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

2019 139
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Event planning competition analysis

GEVME

Competition analysis for event planning allows you to identify event opportunities and take into account the dangers associated with a particular business activity. That’s why event organisers analyse the market and their competitors before planning and event organisation. All companies doing business online need to analyse their chosen niche and perform event competition analysis as well as develop statistics and ideas.

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The Event Marketing Lifecycle: When You Can Sell the Most Tickets

Picatic by Eventbrite

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t mean much in this industry. Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events […]. The post The Event Marketing Lifecycle: When You Can Sell the Most Tickets appeared first on Eventbrite US Blog.

2019 240
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The Event Marketing Guide: How to Effectively Market Your Online Events

Picatic by Eventbrite

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […]. Event Planning & Promotion

2020 311
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7 Tips for Hassle-Free Community Event Planning

Picatic by Eventbrite

Community event planning is a complex challenge. You’re juggling multiple events, all with a limited budget and a small team. The post 7 Tips for Hassle-Free Community Event Planning appeared first on Eventbrite US Blog. Event Planning & Promotion Community Events Email Marketing Event Promotion fundraising Social Media Event Marketing

2019 186
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Top Event Planning Tips 2022 With Gianna Gaudini

Endless Events

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years.

2022 113
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Producing In-person Events Post-COVID: Nine Resources for Event Marketers

Event Marketer

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. 1) CDC Readiness and Planning Tool. 5) Interactive Global Event Tracker.

2021 110
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Five New Event Planning Trends to Watch in 2019

Attendease

The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. You’d think that, given that the Oxford Economics and Events Industry Council reports that “meetings generated $1,294 of spending per participant,” event and meeting planners would be given budgetary free rein to produce the kinds of events needed to generate these economic returns. Event Personalization.

2019 300
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How to Create Buzz With Social Media Event Marketing

Planning Pod

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

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New Data: How Event Marketing Will Change in 2019

Picatic by Eventbrite

As the events industry heads into a new year, the market for live experiences shows no signs of slowing down. This thriving economic climate is great news for events looking to grow — but it also means that promotion and marketing are more important than ever to make your experience stand out. The post New Data: How Event Marketing Will Change in 2019 appeared first on Eventbrite US Blog. Event Planning & Promotion Event Planning Pulse Report

2019 206
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15 Social Media Tactics To Increase Your Event Marketing Exposure

Picatic by Eventbrite

Event marketing and planning is incredibly rewarding when done successfully, but it takes a lot of time and effort to get to that point. A big aspect of creating a successful conference or event is to generate buzz around it. The post 15 Social Media Tactics To Increase Your Event Marketing Exposure appeared first on Picatic Event Planning Blog. Helpful Event Tips conferences conventions event marketing festivals social media summits

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How to Market an Event Planning Business

GEVME

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. Indeed, one of the main goals of the event business is to increase one’s audience, so it should be marketed right. As you continue to develop your event business, you may face various challenges. Email marketing.

2019 131
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How to explain Event Marketing meaning to COO?

Eventory

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. But how to convince those in charge that strategic event planSing will help to improve performance and achieve the goals of the company? Is it even possible to explain the Event Marketing meaning to COO?

2018 139
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Templates & Examples of Event Planning Timelines

GEVME

The correct timing of events can play a vital role through the whole event organisation process. Without a properly considered timetable, you risk missing significant due dates that are critical to your event’s success. So, when you get down to the arrangement of events, consider using an event planning timeline template and tips to ensure that it all runs effortlessly. What is an event planning timeline? Why you need an event timeline.

2019 131
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Top 9 Virtual Event Marketing Strategies To Make Your Event Successful

Townscript

Amidst the ongoing Covid-19 crisis, many event organizers have pivoted to virtual events, instead of canceling or postponing their physical events. Pivoting to virtual events may not be easy as.

2020 82
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How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent. Measuring event ROI in two ways.

2018 88
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The Top 5 Most Helpful Blogs to Perfect Your Event Planning

Picatic by Eventbrite

Event planning is a precarious business. Any event professional knows that luck has no place in a successful event. It’s all about planning ahead, and planning smart. The post The Top 5 Most Helpful Blogs to Perfect Your Event Planning appeared first on Eventbrite US Blog. Event Planning & Promotion Event Planning Fundraisers Most Helpful Social Media Event Marketing Sponsors

2019 182
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Event planning conferences you won’t want to miss in 2023!

Expo Pass

An event planning conference! These events give you the chance to make real connections with like-minded people, learn from industry experts, and come up with fresh new ideas. Catersource + the Special Event. The Event Planner EXPO. Experiential Marketing Summit.

2023 78
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Advanced Corporate Event Planning Guide (2018 edition): Ideas, Checklists and Tips to Plan Successful Corporate Events

EventMB

Would you agree that planning corporate events is not an easy beast to tame? Seriously, how can you get advice on planning events for the most demanding audiences out there? Yet the world is not perfect and attendees, especially corporate event attendees, get bored very easily. The post Advanced Corporate Event Planning Guide (2018 edition): Ideas, Checklists and Tips to Plan Successful Corporate Events by EventMB Team appeared first on [link].

2018 148
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How To Ace Event Marketing

Townscript

Event marketing is the phenomenon that creates value for everyone that is involved in the process of organising and hosting an event. The post How To Ace Event Marketing appeared first on Townscript Blog. Event Management Event Marketing Event Planning Event Promotion audience engagement event marketing event planning podcast social media

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How To Prepare For A Career In Event Planning

Endless Events

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding.

2022 110
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How to use the subtle power of video to enhance your event marketing strategy

Eventsforce

From pre-show advertising to post-show highlights and client testimonials, event industry professionals acknowledge the power and reach of video marketing. For event planners, the sheer power and reach of video is undeniable. Blog Event Marketing Event Planning Event ROI

2022 78
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101 Event Planning Ideas For Under $100

EventMB

For limited budgets here are a variety of event planning ideas that you can accommodate for under $100. When the budget is running out, or you don’t have that much to begin with, low-cost ideas can be just what you need to ensure your event is a success or add some special touches. The post 101 Event Planning Ideas For Under $100 by EventMB Team appeared first on [link].

2017 143