Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

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Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.

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PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

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InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. Coupling this with the popularity of social media and hashtags, has allowed businesses to build a stronger physical and digital presence than ever before. That’s why we created charging stations and photo booths.

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Showclix

DECEMBER 9, 2019

Have you utilized TikTok yet for your event marketing? TikTok, for those unfamiliar, is a social network for sharing short videos. That means that this high-engagement social media platform is a ripe resource for event marketers! Read on, and start planning your TikTok marketing strategy today!

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

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Hubilo Blog

APRIL 17, 2020

What is the next big thing in 2020? . The biggest thing that can happen in the world in 2020 is Virtual Conferences – Online Events. Let’s understand various reasons in detail why virtual conferences – online events will be the next big thing in 2020. Social media presence.

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Eventtia

DECEMBER 1, 2022

Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Recently, the Missouri Chamber of Commerce and Industry hosted a virtual event that reached around 7,000 students across the state of Missouri.

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PCMA Convene

OCTOBER 24, 2019

Internet marketing specialist and author Susan Sweeney, CSP, will lead an influencer marketing session on Jan. 6 at PCMA Convening Leaders 2020 in San Francisco. Social-media influencers have moved far beyond the Kardashians. How is influencer marketing affecting the business events industry?

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EventBank Insights

NOVEMBER 4, 2019

81% of people in the Philippines use social media to send messages every day. 64% of internet users in the Philippines say that what they read on social media influences their purchasing habits. We retrieved feedback from local professionals in the Philippines from our past event here. Social Media.

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Event Industry News

FEBRUARY 14, 2020

The 37th edition of International Confex will take place on 25 – 26 February 2020 at ExCeL London, bringing together thousands of event professionals for two jam-packed days of learning, networking and inspiration. Workplace Culture, How to build a successful business in the events industry How to truly involve your event community.

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Endless Events

JULY 10, 2020

?? The Best of the Best: Event Marketing: 11 Actionable Virtual Event Marketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 Virtual Event Trends Webinar!

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Event Leadership Institute

NOVEMBER 18, 2020

CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person.

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Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Harness the power of social media According to Statista, in 2021, over 4.26 The actual turnout?

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Attendease

FEBRUARY 26, 2020

Think #GivingTuesday, but planned specifically to boost energy and awareness leading up to your major event. These campaigns thrive on social media where donors can help spread the word. Use an ambassador leaderboard and incentives (such as special prizes or emceeing the event) to motivate supporters. Online Marketing.

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Event Industry News

DECEMBER 27, 2019

The head of event marketing at SEMrush, Aleksandra Panyukhina, gave a presentation on the MarTech Stage at the 2019 edition of Event Tech Live. Here, she shared her knowledge and experience in maximising an event’s marketing potential. It is returning to The Old Truman Brewery on 4 th -5 th November 2020.

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Social Tables

SEPTEMBER 14, 2021

Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Why does event engagement matter?

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Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.

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Event Industry News

AUGUST 2, 2021

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. Over the last 18 months, we’ve seen experimentation and innovation across the events industry and, as social distancing rules relax, a cautious return to in-person gatherings.

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Social Tables

OCTOBER 20, 2022

It explains who you are, what you stand for, what you do, and should be the keystone of your webinar marketing campaign. Create a webinar marketing strategy. A successful webinar marketing strategy continues to build momentum throughout the entire pre-event stage. leading up to the event. Launching a new product?

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Hubilo Blog

AUGUST 5, 2020

Keep themselves updated with the current event trends and industry. Top 17 virtual event management companies (event planners & organizers) to partner with in 2020 and beyond. I would love to share the top 17 virtual event management consultants below for you all. Contact Showcase Events. South Africa.

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Floktu

AUGUST 31, 2020

Ashton Media is back this September with a revised version of The Agency Leaders Symposium 2020. As agency leaders juggle doing more with less time and resources, the 2020 Symposium comes to The Hyatt Regency in Sydney’s CBD in a reformatted high value, one-day event on September 10th. When: Thursday, 10 September 2020.

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Hubilo Blog

APRIL 20, 2021

In 2020, virtual conferences gained momentum suddenly and drastically, due to the pandemic. In fact, business owners began launching different online meetings and events within their companies, to track the progress of the work done. This will give your event enough time to garner eyeballs. How can this be done correctly?

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Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team.

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Floktu

FEBRUARY 19, 2020

The 2020 Summit takes place in Sydney and Melbourne. As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges, and opportunities that underpin the programmatic market. The Details.

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Expo Pass

OCTOBER 13, 2021

Just poll people on social media with a few questions. Do this for a few weeks, and eventually, you’ll know exactly what your virtual community is looking for in an event. Turn capacity limits into amazing marketing. One key difference this year is that all events will be limited to 50 percent capacity.

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Event Marketer

DECEMBER 20, 2021

Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform.

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Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. “I planned a conference in 2020 that got canceled.

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Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. Event Platforms Are Turning Into Community Platforms.

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SpotMe Blog

APRIL 28, 2022

The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. Manage attendee registration and event logistics. Exploring your hybrid event platform options?

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Event Marketer

AUGUST 16, 2021

The year 2020 was one without summer blockbusters but Amazon Prime Video made up for lost time in July with the debut of its original movie, “The Tomorrow War.” Amazon drew on several of the film’s themes in its marketing efforts, from science to family to military, to bring the story to life. Watch Parties and Screenings.

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Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media.

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Social Tables

NOVEMBER 12, 2021

For example, event signage can be used to: Advertise sponsorships Display product information Drive brand awareness Interact with event attendees Guide customers to a location Promote products and events Encourage attendees to share content on social media . 10 event signage ideas that stand out.

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Expo Pass

OCTOBER 13, 2021

Just poll people on social media with a few questions. Do this for a few weeks, and eventually, you’ll know exactly what your virtual community is looking for in an event. Turn capacity limits into amazing marketing. One key difference this year is that all events will be limited to 50 percent capacity.

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Prestige Events Magazine

AUGUST 29, 2023

million users in 2020, and has grown to 834.3 This presents a wealth of opportunities for event marketers, and not only as the experience unfolds, but before and after the fact too. However, you only have to look at the rise of platforms such as TikTok, which had 465.7

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Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. Event Marketer: Why is the US Open an effective platform for engaging consumers? EM: Why is experiential an important part of your overall marketing mix?

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