Event Industry News

AUGUST 2, 2021

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. Over the last 18 months, we’ve seen experimentation and innovation across the events industry and, as social distancing rules relax, a cautious return to in-person gatherings.

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Bizzabo

MARCH 5, 2019

See how marketing leaders from InsightSquared and Bizzabo fit events into their account-based marketing (ABM) strategy. What is account-based marketing? How can it make your event campaigns more targeted and in turn more profitable? How ABM goes Hand-in-hand with Events. The Challenges of ABM.

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InGo

MAY 24, 2022

But, challenges remain in ensuring a truly successful hybrid event. of executives think that in the future, all in-person events will have a virtual component ( Marketing Charts ) Streaming experiences can reduce total climate pollution from events by 60-98%. billion in 2020 and is expected to reach a value of USD 16.71

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InGo

MAY 24, 2022

Mobile event apps make it possible to get 42% more engagement than if they weren’t used at all ( GES ). 97% of marketers in the tech industry use agenda features in their event app ( EventMB , 2020). 60-70% of event app features commonly used across industries are engagement-focused ( EventMB , 2019).

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G2Planet

OCTOBER 3, 2018

Marketers today generally are being asked to help move prospects not only into the sales funnel but also through it. Findings from the new How B2B Marketing is Changing report.

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Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.

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Attendease

FEBRUARY 4, 2020

The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.

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Event Industry News

MAY 12, 2022

The Scottish Event Campus (SEC) is investing in its conference division with the announcement today of three internal promotions, as well as the recruitment of two further members across its sales and marketing teams. The SEC also welcomes a new Marketing Manager to support the conference sales team.

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Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.

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Event Industry News

OCTOBER 14, 2019

Having worked in a wide range of event types for over 10 years such as fashion shows, corporate parties, product launches and experiential shows, Frankie has recently added live touring to her portfolio. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush.

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Nunify

OCTOBER 17, 2023

To better understand the industry and make informed decisions, we have curated a list of most insightful, interesting, up-to-date event planning statistics you need to be aware in 2023 With this information, you can make better decisions and create more successful events.

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Bizzabo

FEBRUARY 27, 2019

Find out how to supercharge all areas of your online marketing plan and boost registrations in this practical event registration guide. According to these 2019 event marketing statistics , 36% of marketers said their biggest challenge is increasing event ticket sales and registration. Source: Moz.

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Attendease

JANUARY 22, 2020

Even in this digital marketing age, nothing beats the power of face-to-face experiences. Fifteen educational sessions involving over 200 events industry leaders. EMS2020 & EVENTtech by Event Marketer. EVENTtech joined forces with the Experiential Marketing Summit (EMS) in 2019. What to expect -.

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EventBank Insights

JANUARY 6, 2020

In B2B marketing, personal interactions will continue to be important. 2019 saw Tiktok, a short form video uploading app popular among Gen Z, hitting over a billion downloads, and 500 million active users worldwide. Gamers love using Twitch, and B2B companies have been using Linkedin to reach out to professionals.

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Eventbase

JANUARY 11, 2019

In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that experiences are the best way to cut through the noise and inspire word-of-mouth promotion. What do we mean by experiential marketing at events? After all, events are, by nature, experiences.

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Hubilo Blog

MARCH 7, 2020

Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. county finalist in 2019. Carina Bauer : Her entry into the events industry was in the year 2002. Yasmin Love : Yasmin is a producer of live entertainment and events from the UK.

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Event Industry News

MAY 15, 2019

Marketing guru Mark Ritson stated: “‘digital’ marketing is just marketing”. In 2019, it has never been truer. Event marketers have to be incredibly flexible with their use of the marketing mix and select exactly the right channels to reach a target visitor audience.

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Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort.

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Eventbase

JANUARY 30, 2020

Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. According to Forrester, 45 percent of global B2B technology decision-makers rely on conferences and trade shows to make technology decisions. The event app is a great place to start.

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Socio Events

JULY 30, 2019

July 30, 2019) – Socio , the leading event management platform for organizations to optimize their live events, today announced a completed raise of $6M in Series A funding. The average B2B company spends around 22 percent of its marketing budget on events,” said Socio Co-founder and CEO, Yarkin Sakucoglu.

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Event Industry News

NOVEMBER 17, 2020

In August 2019, ticketing and event management technology platform Event Genius and the associated consumer facing brand Ticket Arena was acquired by Festicket. The companies set about a journey to become the most complete end-to-end live events platform for fans and event organisers alike.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Bizzabo

DECEMBER 20, 2019

Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Event marketers of cannabis events are undeterred by regional restrictions. A post shared by The Hemp & Cannabis Fair (@thcfair) on Apr 23, 2019 at 3:28pm PDT.

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Socio Events

JULY 30, 2019

July 30, 2019) – Socio , the leading event management platform for organizations to optimize their live events, today announced a completed raise of $6M in Series A funding. The average B2B company spends around 22 percent of its marketing budget on events,” said Socio co-founder and CEO, Yarkin Sakucoglu.

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Eventbase

DECEMBER 5, 2018

Events are no exception to this phenomenon, and thanks to a bevy of new event technology , organizers can now provide personalized experiences – even at large-scale events. If you’re looking to add personalization at your event, recommendations are a great place to start. We’ll look at each one here. Looking for more?

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Bizzabo

JANUARY 8, 2020

And for those involved in B2B event marketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate event ideas and/or hosting a noteworthy conference. Cause An Effect" Event. Source: Event Marketer. September 17, 2019.

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Bizzabo

MARCH 31, 2020

Book an amazing venue, engage all attendee senses (not just sight and sound), keep them guessing with surprise content, and allow event-goers to customize their event experiences in some way. Knowing this, Netflix planned a creative event marketing activation to celebrate and promote the release of the Gilmore Girls reunion season.

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Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Facebook event promotion that boosts engagement. Spark a conversation. .

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Bizzabo

SEPTEMBER 5, 2019

In the event marketing world, promos and discount codes work in the same way. They break down barriers to a potential sale, build momentum, and ultimately drive registrations for events. From the event organizer’s perspective, creative promotions are essential for driving registrations. Source: Gainsight Community.

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Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events.

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Bizzabo

DECEMBER 26, 2018

If you are organizing an outstanding marketing event and would like us to add it to the Bizzabo Blog, click here to submit your event , and it will be reviewed shortly. 2019 Marketing Conferences. January Conferences 2019. Affilliate Summit West 2019. February Conferences 2019. May Conferences.

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Bizzabo

AUGUST 1, 2019

The 2019 event took place in San Francisco, CA and welcomed thousands of attendees during the four-day event. The company behind the conference really understands that technology and business are changing so they've dedicated their flagship global event to preparing attendees for the future. Think Gov 2019.

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Bizzabo

APRIL 21, 2020

Past gatherings brought hundreds of people together to learn, strategize, and network with top online performance and marketing professionals. In fact, over 4,000 one-on-one meetings were scheduled in 2019 alone! Overall, it's a great event, which is why big-time brands like Wells Fargo, Macy's, and Sephora sponsor it.

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Eventbase

JUNE 27, 2019

It’s a subject we’ve written about quite a bit since we named it one of our top trends to watch in 2019. Now we’ve seen what SXSW 2019 had to offer – including the unforgettable Bleed for the Throne – and it’s clear that creating great event experiences will continue to dominate the conversation for some time to come.

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Eventbase

MAY 2, 2019

Events are a surefire way to build awareness and credibility for brands in almost every industry. For B2B organizations, live events are also among the top three sources of leads alongside search and email. Sony showcased R&D projects featuring the latest lighting technology to create the immersive WOW Studio at SXSW 2019.

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Bizzabo

MAY 8, 2019

The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing. Key Takeaway: Host events that help your customers better use your products.

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Bizzabo

NOVEMBER 13, 2019

This annual event is dedicated to exploring the future of technology and business. The 2019 gathering was held in February and focused on the future of work — especially as it pertains to artificial intelligence (AI). They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing.

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