Event Industry News

OCTOBER 14, 2019

Alex Balding, Events Manager at SaaStock. Alex is an Events Manager at SaaStock, a global community of SaaS (software as a service) founders, executives and investors. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Read the Event Tech Q&A here.

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Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. Above all else, Microsoft’s events all share one common theme: anyone can achieve their dreams with a little help from the right people and the right tools.

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Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.

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e2m.live

APRIL 15, 2019

The challenge is to cope with the hassles of managing the attendees, exhibitors, and the event as a whole. If you are looking for strategies and techniques to simplify your event management endeavors then a custom app platform might be a legitimate recourse considering the emerging trends in event technology.

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Hubilo Blog

MARCH 7, 2020

Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. She’s also the co-founder and the 2018 President of the Association for Women in Events (AWE). Additionally, Irina runs a weekly Twitter chat #EventPlannersTalk about event management topics.

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EventBank Insights

JANUARY 6, 2020

In B2B marketing, personal interactions will continue to be important. 2019 saw Tiktok, a short form video uploading app popular among Gen Z, hitting over a billion downloads, and 500 million active users worldwide. Gamers love using Twitch, and B2B companies have been using Linkedin to reach out to professionals.

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Socio Events

JULY 30, 2019

July 30, 2019) – Socio , the leading event management platform for organizations to optimize their live events, today announced a completed raise of $6M in Series A funding. The average B2B company spends around 22 percent of its marketing budget on events,” said Socio Co-founder and CEO, Yarkin Sakucoglu.

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Event Industry News

NOVEMBER 17, 2020

In August 2019, ticketing and event management technology platform Event Genius and the associated consumer facing brand Ticket Arena was acquired by Festicket. The companies set about a journey to become the most complete end-to-end live events platform for fans and event organisers alike.

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Eventbase

JANUARY 30, 2020

Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. According to Forrester, 45 percent of global B2B technology decision-makers rely on conferences and trade shows to make technology decisions. The event app is a great place to start.

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Socio Events

JULY 30, 2019

July 30, 2019) – Socio , the leading event management platform for organizations to optimize their live events, today announced a completed raise of $6M in Series A funding. The average B2B company spends around 22 percent of its marketing budget on events,” said Socio co-founder and CEO, Yarkin Sakucoglu.

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B2B Trade Shows 2019 Event Apps 40

e2m.live

APRIL 15, 2019

The challenge is to cope with the hassles of managing the attendees, exhibitors, and the event as a whole. If you are looking for strategies and techniques to simplify your event management endeavors then a custom app platform might be a legitimate recourse considering the emerging trends in event technology.

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Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Bizzabo

MARCH 31, 2020

Book an amazing venue, engage all attendee senses (not just sight and sound), keep them guessing with surprise content, and allow event-goers to customize their event experiences in some way. Knowing this, Netflix planned a creative event marketing activation to celebrate and promote the release of the Gilmore Girls reunion season.

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Bizzabo

JANUARY 8, 2020

And for those involved in B2B event marketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate event ideas and/or hosting a noteworthy conference. Cause An Effect" Event. Source: Event Marketer. September 17, 2019.

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Bizzabo

SEPTEMBER 5, 2019

In the event marketing world, promos and discount codes work in the same way. They break down barriers to a potential sale, build momentum, and ultimately drive registrations for events. From the event organizer’s perspective, creative promotions are essential for driving registrations. Source: Gainsight Community.

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Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events.

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Bizzabo

APRIL 21, 2020

Past gatherings brought hundreds of people together to learn, strategize, and network with top online performance and marketing professionals. In fact, over 4,000 one-on-one meetings were scheduled in 2019 alone! Overall, it's a great event, which is why big-time brands like Wells Fargo, Macy's, and Sephora sponsor it.

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Bizzabo

AUGUST 1, 2019

The 2019 event took place in San Francisco, CA and welcomed thousands of attendees during the four-day event. The company behind the conference really understands that technology and business are changing so they've dedicated their flagship global event to preparing attendees for the future. Think Gov 2019.

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Bizzabo

MARCH 12, 2020

Looking to give your event management skills a boost? Learn how to host top-notch events just like storied American publisher The Wall Street Journal does. Stay tuned for highlights from the event and look out for tweets from attendees using #WSJPROAI pic.twitter.com/SGVPgJ3iBp — WSJ Pro Artificial Intelligence (@WSJProAI).

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Eventbase

JUNE 27, 2019

It’s a subject we’ve written about quite a bit since we named it one of our top trends to watch in 2019. Now we’ve seen what SXSW 2019 had to offer – including the unforgettable Bleed for the Throne – and it’s clear that creating great event experiences will continue to dominate the conversation for some time to come.

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Bizzabo

MAY 8, 2019

The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing. What can you do to make your event bigger, better, and more fun than last year?

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Bizzabo

NOVEMBER 13, 2019

This annual event is dedicated to exploring the future of technology and business. The 2019 gathering was held in February and focused on the future of work — especially as it pertains to artificial intelligence (AI). They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing.

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Bizzabo

FEBRUARY 27, 2020

Disney in the West End was a six-week pop-up event that took place in the summer of 2019 in London, England. In 2019, the cable station produced an eight-part event series called My Great Big Lifetime Wedding With David Tutera. This is a great B2B event marketing tactic! Disney in the West End.

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Bizzabo

AUGUST 16, 2019

The company hosts many highly regarded conferences, trainings, and experiential marketing events each year. In this article, we'll look at 12 of them and analyze the corporate event management tactics that make them so successful. The event's content is totally up to you. SpiceWorld 2019. Cisco Live.

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Bizzabo

SEPTEMBER 26, 2019

The video was then broken down into smaller clips and shown during one of the largest American events of the year: the Super Bowl. Key Takeaway: Intuit: A Giant Story is a great example of stellar creativity and outside-the-box thinking for corporate event management. The entire event was free to attend. The best part?

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Bizzabo

JULY 3, 2019

It's also known for hosting incredible events and experiential marketing. In this article, we'll look at 12 imaginative event marketing examples from Salesforce (and its subsidiaries) and discuss the key takeaways we can learn from each. 12 Imaginative Events From Salesforce. Sound like a plan? Then let's dive in!

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Bizzabo

FEBRUARY 1, 2021

And while event engagement is clearly an important metric to keep track of within your larger event strategy , it can be hard to define, let alone measure. Use this guide on audience engagement to create your enterprise event marketing strategy that propels your events from good to great. So how do you start?

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Bizzabo

SEPTEMBER 12, 2019

The gathering is chock-full of amazing speakers like Jerry Rice, a pro football hall of famer; Dr. Kate Darling, an MIT Media Lab research specialist, and Salvatore Ancoretti, the head of customer marketing at Ferrari. In 2019, the event will feature Grammy-winning, record-breaking guitarist and singer/songwriter John Mayer.

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Hubilo Blog

FEBRUARY 25, 2020

Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. In 2019, he receives the ACM A.M.

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Bizzabo

JANUARY 15, 2019

Learn about the biggest event trends that will dominate the space in 2019 from experienced industry professionals. A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. The Upshot: It's clear that 2019 is going to be a huge year for events.

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Bizzabo

JANUARY 17, 2019

Learn how to craft a solid and consistent event brand that will wow sponsors, attendees and partners in 2019. Features event branding ideas and tips from leading brands. When people think of your event, what do they think of? What Is Event Branding? Digital Event Branding. Email Marketing: Design.

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Hubilo Blog

FEBRUARY 25, 2020

Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. In 2019, he receives the ACM A.M.

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Bizzabo

DECEMBER 13, 2018

Event organizing ain’t easy. In this guide you’ll find what you need to know about event strategy in 2019—from planning an event, to promoting an event and more! Event professionals have a million and one things on their plate. Planning the Event. Launching the Event. Promoting the Event.

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Bizzabo

JULY 13, 2018

In this case, organizers chose to make the community exclusive to event registrants, meaning that only those that had signed up for the event could access and communicate with fellow attendees. Your event management software should make it easy to implement such an online platform. Talk about a win-win.

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Expo Logic

DECEMBER 27, 2019

One out of every two (52.6%) event managers agree — they're investing more into event management tools , software and digitally integrated systems than in previous years, turning to these systems to make their jobs easier and their events better. Event Logistics. Event Apps. Registration.

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Bizzabo

DECEMBER 11, 2019

It also hosts a slew of live events each and every year. In this article, we'll look at 12 imaginative events from AdWeek and tease out the key takeaways that make them so successful. You can apply these lessons to your own event marketing efforts. May 1, 2019. February 27, 2019. Let's get started!

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