Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. For an example of just how extreme event personalization can get, consider the C2 Montréal 2018 event – attended by more than 7,000 participants.

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Smart Meetings

DECEMBER 28, 2018

Real-Time Apps: Even more planners switched from paper to digital communication at events in 2018 by ditching the printed program and adopting apps that offer dynamic agendas, easy discovery and communication between attendees and social media hook-ups. It’s like a pre-con in your pocket. Bonus Gee-whiz Trend to Watch.

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2018 Event Tech Tech Wireless 96

Eventory

OCTOBER 23, 2018

The same applies to the marketing industry. Given the fact that every generation has its own specifics, marketers around the world struggle to make their actions the most efficient while dealing with Millennials. From many marketing options, experiential marketing seems to upfront others. How to market Millennials.

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Marketing Social Media Advertising 2018 94

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company.

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PCMA Convene

MARCH 1, 2019

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. International Inbound Travel” report, as global travel expanded 6 percent in 2018, the U.S. 30 — is that the U.S. growing only 2 percent.

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Marketing Meetings 2007 2017 102

Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. These examples of effective live guerrilla marketing events will inspire some of your own.

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Marketing 2018 2010 Social Media 80

Eventmobi

MAY 27, 2022

Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market? Researcher David Allison talks about the importance of using values rather than demographics to make decisions about everything from marketing to benefits. Event Industry (2019) and SURGE Innovation Pioneer (2018).

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EventBank Insights

JANUARY 18, 2018

What are event attendees expecting in 2018? This feature also means that event planners have the capability to personalize the marketing of an event by segmenting their CRM into groups of similar interests or experience. What can event planners expect from event management technologies in 2018? The VIP Experience.

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2018 Event Management Management Technology 60

Connect Your Meetings

JANUARY 8, 2018

As we welcome in 2018, new trends will shape the events and meetings industry. While societal movements and technology advancements may raise some concerns, this people-first industry remains at the forefront of where marketing, wellness and hospitality are going. The good news is all signs point to another banner year.

2018 62

2018 Tourism Insurance Travel 62

Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

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2019 Marketing Conference Social Media 112

Smart Meetings

OCTOBER 5, 2018

Attending a 12-week CMP study group with 25 meeting planners was invaluable. He’ll use Orange County’s beaches , culture, shopping golf, water sports, entertainment and gorgeous weather to attract groups. And if we deliver this well, they might tell a colleague or post on social media.

2018 65

2018 Fashion Tourism Hotels 65

Hubilo Blog

DECEMBER 11, 2018

Some events are meant purely for client acquisition and marketing purposes while others are meant to help professionals belonging to the same industry network and enable knowledge sharing among them. The event ‘ NHRD- TecHeart 2018 ’ was organized by the National HRD network in Bangalore. About the NHRD TecHeart 2018.

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Corporate Events 2018 Event Apps Tech 73

Czarnowski

FEBRUARY 16, 2018

CES pledged 2018 would be the year of “Whoa,” and it more than delivered. We were there to take it all in with our CES 2018 Insider Tour , which gave a select group of Czarnowski customers and friends an up-close look at—and insider insight into—CES’s most effective and engaging environments.

2018 74

2018 Social Media Tech Event Marketing 74

Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

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Marketing 2018 2010 Social Media 48

Endless Events

NOVEMBER 6, 2018

Today our hosts are sharing their favorite events from 2018 with us. Alex Plaxen of Little Bird Told Media ( @APlaxen ). Check out the epic resources mentioned in this episode: Live From IMEX 2018 – #EventIcons Episode 135 A special episode of #EventIcons from IMEX 2018. This is one of our favorite episodes of the year!

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Smart Meetings

SEPTEMBER 30, 2022

Golden is Pan Pacific Hotels Group ’s vice president of operations for the United Kingdom and North America. Golden previously worked as general manager of Pan Pacific London, where she oversaw the opening of Pan Pacific Hotels Group’s first U.K.-based based property. Angeles Moreno. Sabrina Schroeter and Donovan Stephens.

Hotels 95

Hotels Hospitality 2020 Consulting 95

Hubilo Blog

MARCH 7, 2020

She is currently the EVP of business development at the Tarsus Group. Helen’s marketing and events career span of over 20 years. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry social media influencer. She truly loves her job! Liz launched Liz King Events.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Cvent: Event Marketing

MAY 16, 2018

Here are the top trends you should watch out for in 2018: 1. You must have noticed that when you upload a group picture on Facebook, it automatically provides tag suggestions. Social Media Walls. Social media walls are huge screens that project your attendees’ social posts and photos tagged with your event hashtag.

Event Technology 58

Event Technology 2018 Technology Social Media 58

Smart Meetings

OCTOBER 18, 2018

— SmartMeetings (@SmartMeetings) October 18, 2018. Crowne Plaza, an InterContinental Hotels group brand, has assembled a team of recognized industry experts to share insights and expertise in meeting and event strategy, design, technology and social media on the new Meeting Mentors portal. Absolutely beautiful!

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2018 2025 Hotels 2021 45

Bizzabo

JULY 6, 2018

When understood in the right context, event engagement can become the aspect of your enterprise event marketing strategy that propels your events from good to great. The last thing any event organizer wants is a group of attendees who passively go through the experience without showing any form of excitement or engagement.

2018 48

2018 Social Media Event Apps Events 48

Gallus Events

JANUARY 3, 2019

I’ve broken down the major types of event technology and I’d first like to separate them into two different groups. So we have group one: . social media management platforms . email marketing platforms. social media management platforms . email marketing platforms. And here’s group two: .

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Marketo Events

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? User Group Meetings. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018. Influencer channels (executive networks, social media influencers, etc.).

Social Media 167

Social Media Marketing Speakers 2017 167

Bizzabo

JANUARY 2, 2019

In 2018, we made this vision our #1 priority and reality, by releasing core, innovative product features based on customer feedback. Undoubtedly, the new agenda is the star of 2018. Before releasing the agenda to our entire user base, we invited a select group of customers to join our early access program. Thank you, Shivina !

2018 48

2018 Event Apps Social Media 2019 48

Canadian Special Events

APRIL 23, 2018

Three extraordinary examples of how to use experiential marketing to cut through the clutter and connect directly with the end user. Best Experiential Marketing Event – Mandell Entertainment, Toronto, ON for Roots Northern Lights. Car shows in the 1920s became a popular way to market automobiles to consumers.

Marketing 45

Marketing Social Media Entertainment Fashion 45

SmartMeetings

AUGUST 3, 2022

Events venues are seeing bookings return like it’s 2018 on a global scale. Signal is a peer-reviewed, encrypted instant messaging app for groups scattered across the globe. Flightradar24 is the most relied upon flight tracker app in the market. Handy tools for the whole trip. Stars on Google Play. Apple, Android, Windows.

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Travel 2022 Airlines Social Media 110

Vendini

OCTOBER 16, 2018

Social media platforms like Facebook are extraordinarily powerful event marketing tools, but they shouldn’t be the only solutions you use to promote your events. Facebook can be hugely beneficial for event marketing, and should certainly be part of your promotional mix. Don’t get me wrong. Here’s how email can help.

Marketing 46

Marketing Social Media 2018 Event Marketing 46

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 85

Marketing Event Marketing Apparel Events 85

Event Marketer

JANUARY 20, 2022

More From Intel’s Event Portfolio: CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes. Agencies: Tencue/Opus (news conference); Intrepid Creative (Spark at Grand Canal Shoppes); The Taylor Group (Spark at Grand Canal Shoppes); Notified (virtual customer experience lounge platform).

Social Media 97

Social Media 2018 Conference Hospitality 97

PCMA Convene

AUGUST 29, 2019

Social Media — What we’ve seen from working with those in their teens and early 20s is that they prefer different platforms. Since Snapchat and Instagram Stories are shared with only a select group of people and exist temporarily, that makes it much harder for marketers to see users’ online behavior and to target them.

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Social Media 2018 Event Apps Events 66

EventMB

MAY 22, 2022

Take a look at what these groups did to make an impact without a lot of money. A post shared by Exhibit Studios (@exhibitstudios) on Mar 2, 2018 at 3:34pm PST. Cape Wine Expo 2018 in South Africa created pre-manufactured stands made from Xanita, a material that is both recyclable and made from recycled cardboard.

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Trade Shows 2022 2017 2018 160

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. 60 percent of travelers post on social media daily. Itineraries catered to friend-group travel, LGBTQ travel and solo travel are trending.

Social Media 61

Social Media Tourism Travel 2017 61

Hubilo Blog

FEBRUARY 14, 2019

For professional to discuss their business ideas or to market their ideas in an event, event networking is the best way! The priority of attendees attending corporate events in 2018 is networking (82%), learning (71%) and entertainment (38%). Social Media — Social media presence is advantageous for one and all.

Event Technology 74

Event Technology Technology Social Media Event Apps 74

PCMA Convene

JANUARY 15, 2019

In addition, the organisation specifically targeted younger general practitioners at its recent 2018 SIMG Congress in Florence with dedicated practical courses and discounted rates. The result: More than half of the 2,800 participants fell into the “under 35” age group — a first for an SIMG congress.

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Social Media Sponsorships 2018 Conference 64

Event Industry News

DECEMBER 7, 2018

WBE, which has recently been acquired by Nineteen Group, owns seven market-leading trade publications and runs over ten b2b events held across the UK in the health & safety, facilities, engineering and security industries. Tamar Beck, CEO at Gleanin adds, “We are thrilled to be working with the WBE team again for 2019.”.

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2019 B2B Social Media 2018 53

Expo Pass

JANUARY 17, 2019

The last thing you want it is long lines or a disgruntled marketing team staring at buffering wheel. A great way to keep a pulse of your attendees, is to follow conversations on social media. Social listening can be a great barometer for tech adoption. Top Posts of 2018. Event Marketing. Speaking of Apps.

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Tech Social Media 2018 2019 68

Endless Events

MARCH 22, 2018

And that trend is expected to continue in 2018. From event apps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Social media is such a widely used platform that event planners should always take advantage of it.

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Endless Events

MAY 30, 2018

As events become more immersive and stimulating, there becomes a higher chance of overwhelming attendees, so we see an interesting turn in 2018 event trends. Make sure it is communicated on all marketing material, from the website to sign up emails and also provide a timely reminder as they’re entering the event. Surely not.

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Social Media Tech 2018 Events 82