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Guide: How to Plan a Successful Product Launch Event

Attendease

It’s very likely that you have already experienced this marketing strategy in action. According to Statista , experiential marketing spending in the United States reached $62.29 billion in 2018, having increased from $57.7 What is “experiential marketing” and why does it matter? Product Launch Event Planning .

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How to Use Live Video for Your Event Marketing Strategy 

Eventmobi

Implementing live video into your event marketing strategy is game-changing and is the key to an overall successful event in this day and age. . How to use live video at your event . TIP: Curious about how to go live on Facebook ? Use a branded hashtag to gain traction on social. Live countdown.

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How to Engage your Audience on Social Media and Other Event Tips

Endless Events

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event.

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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Need an event budget template?

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Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-event marketing strategy.

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Marketo Events

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Make the CTA your MVP.

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How to Maximize and Build Event Success with Video Marketing

Eventmobi

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

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