Event Industry News

OCTOBER 14, 2019

Having worked in a wide range of event types for over 10 years such as fashion shows, corporate parties, product launches and experiential shows, Frankie has recently added live touring to her portfolio. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush.

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Bizzabo

NOVEMBER 13, 2019

Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing. The New York Times Travel Show is the largest event of its kind. September 28, 2018.

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Bizzabo

SEPTEMBER 26, 2019

Intuit: A Giant Story was a marketing initiative that the company embarked upon in 2018. The video was then broken down into smaller clips and shown during one of the largest American events of the year: the Super Bowl. The entire event was free to attend. Key Takeaway: Should your company host a free event?

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Bizzabo

FEBRUARY 11, 2019

You can also watch the 2019 Event Trends video for the full discussion. Aleksandra Panyukhina, Head of Event Marketing, SEMrush. Aleksandra manages everything from budgeting to reporting for SEMrush’s event marketing strategy. She managed over 35 events across five continents in 2018. ELIJAH: Yes.

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Bizzabo

MARCH 31, 2020

Bird Box, a Netflix movie starring academy award-winning actress Sandra Bullock, was released in 2018. To help build anticipation for the film, Netflix partnered with MC2 Experiential Studio to create a one-of-a-kind experiential marketing campaign. The Bird Box Experience. Source: YouTube. October 5, 2016. Source: Twitter.

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Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Bizzabo

JULY 19, 2019

Join us for a one-day step-by-step introductory training event on the core AWS services & meet our experts one-on-one. April 19, 2018. It costs a lot of time and money to host even just one event. Your speakers, content, and event venue are just as important as ever — so choose them wisely! Source: Twitter.

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Bizzabo

DECEMBER 20, 2019

Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Event marketers of cannabis events are undeterred by regional restrictions. September 7, 2018. We can’t wait to #celebrate with Southern Oregon this weekend!

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Bizzabo

JUNE 15, 2018

Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. However, unlike other marketing channels, some find it difficult to build a standardized process for events.

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Bizzabo

AUGUST 22, 2018

We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. Read on to learn the in’s and out’s of event engagement.

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Bizzabo

NOVEMBER 2, 2018

What can we learn from their conferences and events? Take their latest event, the Worldwide Developers Conference , held at the Brooklyn Academy of Music in New York City in 2018. This is typical for all Apple events and is a great example of building anticipation. Amplify Your Message - The "Made By Google" Event.

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Bizzabo

NOVEMBER 6, 2019

Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy. In this article, we'll explore 11 different events and experiential marketing activations that Baidu uses to promote its services and products all while serving its customers.

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Bizzabo

JANUARY 24, 2020

November 14, 2018. Inside Twilio: A TechHire Oakland Career Workshop was another partnership event that Twilio participated in. September 21, 2018. The 2018 event was held in Tokyo and featured even more great content than the previous four gatherings had. But it's not all about education at Engage events.

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Bizzabo

NOVEMBER 27, 2019

Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own event marketing efforts. This goes for both B2C and B2B event marketing strategies. Source: Event Marketer.

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Bizzabo

JANUARY 3, 2019

Here are 20 creative and outstanding real-world examples of VIP events you can draw inspiration from. To leave not stone unturned, this list includes B2B and B2C events. Add a VIP lounge to any existing event. A post shared by Trace3 (@evolveconference) on May 8, 2018 at 5:00pm PDT. September 28, 2018.

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Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

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Bizzabo

MAY 14, 2018

As VP of Marketing at CMI, it’s Cathy McPhillips’ job to oversee marketing efforts for all CMI properties, including their annual flagship conference. Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business.

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Bizzabo

AUGUST 30, 2019

Today, Forbes hosts many different gatherings and event types. That way you can learn to host amazing events just like Forbes. 12 Forbes Event Marketing Examples. You'll also have an easier time with event marketing because both you and your partner company can promote the gathering to your own tribes.

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Eventory

JULY 5, 2018

You need to make sure you and your team understand well the essence of event marketing. Event marketing means promoting your brand or product through events. It is being often confused with event promotion, which is simply the promotion of an event, not the whole organization.

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Bizzabo

OCTOBER 8, 2018

The stage is set, the speakers are prepped, your staff is ready—but if you can't get enough bodies to your event, it's all for naught. We're all too aware of this challenge that event marketers and professionals face. Technology has the power to propel the way we do business — events are no exception. Source: INBOUND.

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