Many “experiential” events are just razzle-dazzle
Conferences that Work
DECEMBER 17, 2018
Beware of “experiential” events that are just razzle-dazzle. “Experiential” has become a buzzword to use to describe hip events. Instead of listening to speakers, you’re going to have — wait for it — experiences ! Sounds so much better, doesn’t it? For example, the much-hyped C2 Montréal.
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