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The Future of Trade Shows: Smart Tech, Personalization, and Community

Event Age by Swapcard

The trade show industry has always been dynamic, but the pandemic quickened the pace of change. Unsurprisingly, we’re seeing massive shifts in the industry that will rebuild the trade show playbook in the next few years. As such, trade show organizers must be nimble and agile to stay ahead.

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What to Expect at Cvent Connect 2024 in San Antonio

Smart Meetings

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. Check out the largest trade show with over 300 exhibitors.

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Sustainability of Corporate Events

GEVME

According to CWT Meetings & Events Future Trends Report, the Sustainable Events, the focus on sustainability in the world of corporate events will only continue to increase. We’ve estimated that the paper waste at one trade show for 50,000 attendees is 100 tons. Showcase App. Generate leads. Collect accurate data.

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Reinventing Business Models for Events

Smart Meetings

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. See a whole roster of classes available through Event Leadership Institute’s partnership with Smart U here. Learn more and register here.

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Five Ways Sleep Number Crushes Booth Engagement at CES

Event Marketer

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. For this year’s trip to Vegas, Sleep Number upped the ante once more, even amid a sharp dip in show attendance brought on by the Omicron variant. The results: 1.2

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Flying Taxis and Self-directed Luggage: Predicting the Future of Events

Smart Meetings

What does the future look like to you? This is the tantalizing topic Brian Ludwig, senior vice president of sales for Cvent , tackles in Smart Meetings’ most recent webinar, “One Step Ahead, Predicting the Future of Event Technology.”. Ludwig has been doing presentations on the future of event technology “for many, many years.”

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CES 2024: We Came, We Saw, We’re Recapping the Best Exhibit Experiences

Event Marketer

CES 2024 always delivers a few surprises and dark horses from the exhibit world, but this year’s show marked a major shift toward experience over showcase among the big names on the floor. Here’s our “Best” list… the most eye-catching, impactful and, yes, unexpected exhibit experiences at the show. Design & Delight SK BEST OF SHOW.

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