Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation. broadcast audience.

Sponsorships 86

Sponsorships Sports Social Media Marketing 86

Event Marketer

DECEMBER 20, 2023

From seamlessly integrating next-gen holograms into brand activations to bringing sports enthusiasts closer to the action with our immersive simulators, we provide cutting-edge interactive experiences to our clients on a national scale. into our interactive gaming wall for its soccer sponsorship.

Entertainment 52

Entertainment 2023 Sponsorships Sports 52

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 98

Sponsorships Food and Beverage Sports 2021 98

Eventmobi

FEBRUARY 23, 2022

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. So do your due diligence and add another arm’s length to your social media reach.

Wireless 448

Wireless Events Social Media Venues 448

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

Sports 87

Sports Hospitality Social Media Sponsorships 87

Event Marketer

MARCH 27, 2023

So to encourage fans to follow their passion for the sport while exploring new places, the brand launched a social media contest that tasked them with describing the lengths—and travel destinations—to which they would go to see their favorite team play via TikTok, Instagram or Twitter.

Sports 74

Sports Sponsorships Retail Hotels 74

Event Marketer

DECEMBER 14, 2021

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs.

Social Media 102

Social Media Sponsorships Sports Tech 102

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. When the campaign wrapped, tails were wagging across the board.

Sponsorships 76

Sponsorships Retail Sports Social Media 76

Eventmobi

JUNE 11, 2018

Indianapolis is known for sports—including the Indy 500 race—and the conference was held near several sports fields. Creating “Instagrammable” moments that inspire attendees to share images on social media is still a top priority for planners. They can also be branded so you can use them as a sponsorship source.

2018 271

2018 Event Planning Speakers Sponsorships 271

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Different from podcasts, which are recorded for future listening, social audio is about real-time, moderated conversations that allow listeners to actively participate. But, of course, there are some nuances to know about. Android users.

Social Media 133

Social Media Advertising Speakers 2020 133

Event Industry News

SEPTEMBER 23, 2021

A 2018 Department for Digital, Culture, Media and Sport Committee report showed that for every £10 spent on a ticket for a live music event, £17 is spent elsewhere in the local economy, meaning that every ticket taken up positively impacts the whole community.

Sponsorships 87

Sponsorships Social Media 2018 Sports 87

GEVME

NOVEMBER 17, 2020

Not so much in Europe yet, but in most of the US, sports venues can order from our seat food and beverage, to be delivered to any location. Currently, it will be mainly based on their social media profiles. What advice do you have for event professionals who are inspired by the sporting industry?

Food and Beverage 120

Food and Beverage Sports B2C B2B 120

Social Tables

FEBRUARY 23, 2023

Executing a high-earning fundraiser with an abundance of community support relies heavily on volunteers and sponsorships, as well as space and product donations. Promote the event in neighboring communities, on social media, with participating partners, your local tourism office, and with landmark Visitor Centers nearby.

Event Ideas 78

Event Ideas Social Media Sports Entertainment 78

Event Industry News

SEPTEMBER 26, 2019

Increase sponsorship revenue and satisfaction by offering your sponsors a new way of communicating with event attendees, as well as with event gamification. Type of events served: Awards Brand activations Concerts Conferences Experiential Festivals Meetings Sporting events. Sporting Events. Areas of interest. Brand Events.

Event Tech 56

Event Tech Tech Sports Social Media 56

Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

Sponsorships 105

Sponsorships Social Media Sports 2024 105

Event Industry News

SEPTEMBER 20, 2019

All education sessions fall under five themes: Engagement, Innovation & Technology; Leadership, Professional Development & Culture; Partnerships, Sponsorships & Sales; Current Affairs, Regulations & Compliance; and “Marketing, Social Media & Branding. Sporting Events. Areas of interest. Brand Events.

Sponsorships 61

Sponsorships Negotiating Fashion 2019 61

Event Marketer

OCTOBER 17, 2022

The artists sported the special edition Wayfarers during their sets. One of several activations promoting the Colorblock Collection, the Ray-Ban x Elsewhere Rooftop Concert Series took place over three weekends in July and August, featuring sets by electronic music producers TSHA and ESTA., and closing with day party Everyday People.

Social Media 89

Social Media Sports Venues Speakers 89

Event Marketer

MARCH 11, 2024

There was also an interactive ski gondola installation, a third-floor sports-themed Paramount+ Pub, as well as myriad other vignettes and photo ops surrounding titles like “Survivor,” “Ink Masters” and “The Chi.” Agency: 15|40.

2024 99

2024 Fashion Entertainment Social Media 99

Canadian Special Events

FEBRUARY 9, 2023

Toronto, ON Apply here Event Tour Manager 365 Sports Inc., Toronto, ON Apply here Event Tour Manager 365 Sports Inc., Brampton, ON Apply here Event Manager IG Wealth Management, Toronto, ON Apply here Event Manager SharpLight Technologies, Concord, ON Apply here Event Manager – Toronto Burstyn Inc.,

Food and Beverage 52

Food and Beverage 2023 Sports Contracts 52

Event Marketer

FEBRUARY 13, 2024

Following the infrastructure frustrations with November’s Formula 1 Las Vegas Grand Prix , Super Bowl LVIII was another test for Vegas to show it could handle big-time sporting events, and the consensus on the ground was that the city was right on the money this weekend and that the game-related experiences lived up to the hype.

Food and Beverage 108

Food and Beverage Sports Hotels Apparel 108

InitLive

SEPTEMBER 3, 2019

Utilize sponsorships to boost the income side of the equation. Sponsorships can be monetary or in the form of tangible items. Take advantage of social media and websites, but don't forget about old-fashioned posters, flyers, and press releases. Create a Marketing Plan.

Social Media 48

Social Media Sponsorships Fashion Entertainment 48

PCMA Convene

JUNE 28, 2016

long until the competitive sport of Olympics marketing kicks into high gear. Yet the economic and political situation in Brazil is creating challenges for Summer Games sponsors — and teams and athletes today must deal with exorbitant costs in order to stay competitive, so they rely on those sponsorship dollars for support.

Retail 40

Retail Sponsorships Sports Social Media 40

Event Marketer

MARCH 18, 2024

To celebrate an exclusive partnership with the resort as its official 2024 SPF Partner, Kiehl’s popped up a two-day activation designed to get its skincare products into the hands of adventure-seekers by blending “extreme sports and extreme skincare innovation.” Consumers could drop by for product sampling and education.

2024 88

2024 Apparel Insurance Retail 88

Planning Pod

SEPTEMBER 21, 2020

Perfect for: Music and sporting events, food festivals, community events. Features include event registration, attendee intelligence, smart event data, sponsorship options, social networking. Includes personalized schedules, sponsor/exhibitor features, social media integrations, complex session setup.

Event Apps 78

Event Apps Conference Social Media Trade Shows 78

zkipster

SEPTEMBER 19, 2016

” As the Head of Sponsorship, Events & Strategy at the Hong Kong Rugby Union, Melvin works hard all year to make the 120,000 visitors of the Sevens happy. Head of Sponsorship, Events & Strategy at the Hong Kong Rugby Union: Melvin Byres. Melvin’s team handles events and VIP operations in the stadium and across the city.

Tech 79

Tech Social Media 2016 Sponsorships 79

SpotMe Blog

JUNE 13, 2023

Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. Top pharma event management companies will help develop an impactful program, source high-caliber speakers, and ensure all content is compliant with industry regulations.

Event Management 130

Event Management 2023 Management Healthcare 130

Event Industry News

APRIL 28, 2021

From virtual floorplans to tracked sponsorship opportunities, filterable attendee lists to instant messaging, apps have had hybrid ears to the floor throughout the Covid crisis. Your virtual event is alive and buzzing with animated conversations, electric presentations and smart social media sharing.

Event Apps 59

Event Apps Social Media 2021 Events 59

Event Industry News

MARCH 7, 2019

He has 23 years’ experience across all disciplines including Experience and Event Marketing, Sponsorship, Amplification, Social Media Strategy, Retail Insights, Influencer Marketing, Experiential and Branded Content, and Omni-Channel Experiences. Whether it’s for insight, strategy, advertising, branding, live events, or more.

Airlines 63

Airlines Social Media Retail Automotive 63

Cvent: Event Marketing

MAY 16, 2018

In the coming year, this technology will be used to enhance sponsorship experiences. Social Media Walls. Social media walls are huge screens that project your attendees’ social posts and photos tagged with your event hashtag. This event tech trend turns your attendees into photographers and event promoters.

Event Technology 58

Event Technology 2018 Technology Social Media 58

InitLive

FEBRUARY 2, 2021

People are looking for cute masks that they can sport while in the grocery store, doing their shopping, and otherwise going into public spaces. When you select a winner, be sure to recognize that person on social media platforms, your website, and other digital platforms. Social Media Shout Outs. Face Masks.

Social Media 70

Social Media Food and Beverage Fashion Banking 70

Converve

APRIL 22, 2016

Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? They see their limits, though, where non-space-offers like advertising or sponsorships are concerned.

Sponsorships 40

Sponsorships Trade Shows Advertising Automotive 40

Converve

APRIL 22, 2016

Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? They see their limits, though, where non-space-offers like advertising or sponsorships are concerned.

Sponsorships 40

Sponsorships Trade Shows Advertising Automotive 40

Cvent: Event Marketing

MARCH 26, 2019

Social media. You Can’t Avoid Using Social Media. In terms of free promotion, social media is one of the best tools. For more ideas, read 5 Ways to Promote Your Event Using Social Media. Social Media Basics. That’ means a lot of social media use. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Guru

MAY 5, 2023

Charity sporting events Another popular type of non-profit event that planners frequently work with is charity sporting events. A charity sporting event organizer must first identify the target audience, as this will inform many other aspects of the event, such as the type of sport, location, and the level of competitiveness.

Sports 40

Sports Fashion Entertainment Education 40

Eventtia

FEBRUARY 10, 2023

Participants are typically rewarded with prizes for giving correct answers to questions about various topics; these often include history, music, sports, science, and pop culture. ✅ Engage Attendees on Social Media Engaging attendees on social media is an important part of any successful event.

Social Media 48

Social Media Food and Beverage Travel Events 48

Maritz Global Events

OCTOBER 17, 2019

What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences? While one group lathers itself in body paint and the other thirsts for personal and professional knowledge, event guests and sports fans have several things in common.

Sports 58

Sports Social Media Entertainment Events 58

PCMA Convene

JANUARY 30, 2019

Another $16 million to $17 million of the budget comes from the city’s Tourism Public Improvement District — a fee on Dallas hotels with more than 100 rooms — followed by an additional $2 million to $3 million in private money from partnerships, sponsorships, and memberships. An Ongoing Campaign in Every Community. “I

Tourism 49

Tourism Government 2003 Hotels 49