Event Industry News

MAY 19, 2022

It’s the day of your virtual event, people have started to log in, and the show’s about to start. You’re now 5 minutes into your presentation and you get distracted by a number on your screen: 19% show-up rate. Sounds familiar? Don’t worry, it happened to all of us. Micro-commitments.

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Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

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Conferences that Work

OCTOBER 9, 2023

I’m regularly asked to speak, present, or run a workshop at meeting industry events. The Letter 9/29/23 Subject: Are you a [TOPIC] Expert? By joining “Meet the Experts,” you’ll gain access to registered attendees who are actively seeking solutions to their business challenges and [TOPIC].

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Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

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Eventmobi

JULY 13, 2023

They facilitate in-depth sessions that dive deeper into specific topics, providing attendees with valuable practical skills they can apply immediately. Motivational event speakers are your go-to. The right event speaker can also act as a powerful part of your event marketing strategy. Workshop leaders.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

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Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

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Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel? Source: Oracle.

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Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensure registered attendees show up to your event.

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Endless Events

APRIL 13, 2018

Creating event marketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell event marketing to management? And most importantly: how can I get my marketing to work without breaking my budget?

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Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

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Attendease

NOVEMBER 14, 2023

According to Bizzabo , many event organizers are spending an increased budget on marketing their events. However, you will only see the true benefits if your website functions as intended and is best positioned to succeed on its own merits while supporting your event marketing goals.

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Bizzabo

SEPTEMBER 17, 2018

Britta's creativity, data-driven mindset and passion for bringing people together has seen PLAY evolve into a continent-spanning event series. It's no exaggeration to say that Britta and her team at Brightcove are some of the most innovative event marketers in the industry. Establishing a powerful event brand.

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Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

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Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

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Expo Pass

AUGUST 25, 2022

Event marketing is typically done before and after the event. But what should organizers be doing to keep attendees engaged between events? Also, how can we create that same energy and excitement we feel when an event is right around the corner? Take a look at which sessions were most popular at your last events.

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Meeting Application

AUGUST 9, 2018

How do you feel about making speeches or presentations? Do you remember the crowd or were there only a few listeners interested in the lecture topic? I’m sure that all of us have had this pleasure or will have an opportunity (or a duty) to make a speech in the future. Maybe they were bored? Take a look at this list!

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Hubilo Blog

FEBRUARY 8, 2019

Event marketing demands a fair share of planning and preparation if you want to make everything function flawlessly. But it’s definitely worth your time as more than 40% of marketers claim events are the single-most effective marketing channel. However, corporate events can be a costly experience.

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Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

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Social Tables

JUNE 8, 2022

Identify the types of content that visitors engage with and incorporate those same content types into event presentations. In addition, knowing which company attendees are representing, what the company does, and the attendees’ position can help event organizers and presenters alike connect with members of their audience.

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Event Marketer

OCTOBER 30, 2023

“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. The invitation-only conference, hosted Sept.

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Eventmobi

OCTOBER 10, 2023

Networking workshop A networking workshop is an educational event offered by professional associations, career centers, and employers. Outside of the main conference sessions or presentations, organizers might set up special luncheons or after-hours social events to help attendees network.

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Planning Pod

MAY 15, 2020

Or other less productive diversions presenting themselves (gaming, social media posting, etc). But most of us then put the device away because we feel ever-so-slightly self-conscious ignoring the speaker or presentation while we text away or watch a video with our earbuds in. Stale event programming is yet another reason.

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Event Marketer

FEBRUARY 12, 2024

More on This Topic: Inside HSBC’s Modern Lounge and Event Space at Davos Q&A: Shelley Zalis, CEO at The Female Quotient, on CES’s Annual Equality Lounge Leaders Need Buy-in from Brands A decade ago, Davos was a closed-door, VIP-only experience attended by, and presented by, heads of state and other dignitaries.

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MeetingsNet

JUNE 16, 2022

TED, a non-profit organization that describes itself as “dedicated to discovering and spreading ideas that spark imagination, embrace possibility, and catalyze impact,” has launched its own speakers bureau for the corporate, association, and for-profit events market.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking. The consensus?

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Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue.

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Event Marketer

JANUARY 16, 2023

A digital crystal ball installation positioned at the center of the space offered predictions on topics from gaming to transportation. With more than 100,000 active communities and 13 billion posts and comments, Reddit is a hub for conversation where users connect, share content, discuss opinions, dig into interests and discover new topics.

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Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. And the insights delivered across many sessions ultimately pointed to the opportunities that the new reality—and starting with a clean slate—present. Rodriguez asked. “We

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Marketo Events

APRIL 6, 2021

On April 27–29, we’re thrilled to present you with an unmatched virtual Summit experience that’s completely free to attend. And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community.

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Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” Presented as live ticketed events from July 27 to Aug. But wait, there’s more. THIS IS JEOPARDY! (ON

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Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

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Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. fest—until now, that is. Over the weekend, American Weed Co. made history as headline sponsor of the Cali Vibes Festival at Marina Green Park in Long Beach, CA.

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Eventmobi

APRIL 14, 2020

A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Event marketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. You’re planning….

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Event Industry News

MAY 14, 2021

Organisers have posted the content agenda, topics, speakers and panels, for the inaugural Event Tech Live (ETL) USA & Canada at [link]. Why We Need Diversity, Equity & Inclusion (DEI) in Events and the Role of Technology’, an evening session – we’re talking Central Standard Time – speaks for itself.

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