Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Sponsorships Food and Beverage 2023 Sports 102

GEVME

JUNE 4, 2019

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.

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Sponsorships Trade Shows Events Advertising 136

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

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GEVME

JUNE 20, 2019

Are you looking for an event sponsor or perhaps you want to become one? If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship.

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Event Marketer

OCTOBER 2, 2023

The MLS Soccer Celebration serves as an annual All-Star Week fan festival, which this year was presented by Coke Zero Sugar. On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours.

Sports 110

Sports Sponsorships Retail 2023 110

Event Marketer

FEBRUARY 14, 2022

Sponsored interviews, digital takeovers, diversity-focused events and panels, and the debut of the brand’s own four-part film set the scene. All episodes had Spanish-language versions to connect with Hispanic drivers, a key market for the automaker. We wanted to bring our own story to Sundance,” Humphrey says.

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Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Sponsorships Sports Food and Beverage 2021 140

Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house.

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Sponsorships Automotive Sports Travel 115

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Sponsorship targets.

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Event Marketing Marketing Social Media Events 159

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 79

Sports Sponsorships 2023 Social Media 79

Bizzabo

NOVEMBER 18, 2020

Looking to secure sponsors for your next virtual event? Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. After all, if Company X is sponsoring your event, it must be good, right?

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Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

Sponsorships 107

Sponsorships Fashion Retail Sports 107

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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Event Marketing Marketing Social Media Advertising 120

Nunify

JANUARY 4, 2022

Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).

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Event Marketer

DECEMBER 20, 2023

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. We also represent two event properties – selling and implementing sponsorship programs.

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2023 Event Marketing Marketing 2024 52

Nunify

JANUARY 19, 2023

The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.

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Sponsorships 2023 Social Media Sports 52

Event Farm

JUNE 19, 2017

Not surprisingly, some of the biggest brands —including LinkedIn and Dunkin' Donuts—tap into INBOUND's reach by sponsoring the event. What were you doing before taking the Sponsorship Manager position at INBOUND? After being familiar with the event, the opportunity presented itself to get involved in the role that I am now.

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Sponsorships Management Speakers Marketing 141

Attendease

JANUARY 6, 2023

Whether you build a real studio for your online events or a virtual background, this will surely make you stand out from the crowd! Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Event Marketing Marketing Tech Events 149

Event Marketer

FEBRUARY 5, 2024

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.

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Sponsorships Sports Technology Tech 89

ePly

MARCH 26, 2024

Any event planner has funding at the back of their mind since it influences what you can do and how you’ll pull it off. Event sponsorship is the way to go , but navigating how to secure funding for any type of event isn’t always simplistic. Consider what goes into successful event sponsorship.

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Sponsorships Financial Social Media Contracts 62

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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2021 Event Marketing Marketing Technology 138

SpotMe Blog

JUNE 29, 2022

In turn, that increase in reach also boosts the value of the event to both the company hosting it and the sponsors. . Hybrid events will continue to play a huge role in the enterprise event industry going forward, and your company can’t afford to miss out on the opportunities they’ll present. What is a hybrid event?

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Event Marketing Marketing Travel Events 130

TicketBud

JANUARY 11, 2024

Hybrid events combine aspects of traditional physical events with virtual components to create a coordinated and inclusive experience for on-site and online audiences. The in-person portion of the event includes a physical venue where people gather for workshops, presentations, networking activities, etc.

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Sponsorships Trade Shows Sustainability Events 126

Bizzabo

FEBRUARY 22, 2019

Sometimes event sponsorship can mean the difference between a widely successful event and a gut-wrenching failure. Unfortunately, not every event planner knows how to find and secure these all-important partnerships. Keep reading to learn: What event sponsorships are and why they're so valuable.

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Sponsorships 2019 Events Conference 50

Eventmobi

NOVEMBER 28, 2022

You can make your event stand out to potential sponsors and exhibitors by doing away with the archaic forms of lead capture, like business cards or sign-up forms, and replacing them with something new and streamlined. EventMobi’s lead capture technology simplifies the lead retrieval process at any event.

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Event Marketer

MARCH 11, 2024

The brand took care to ensure the famous “Ghostbusters” sign that hangs outside the firehouse was present, and positioned precisely as it was in the movies—and superfans caught on early. For two weeks starting on Friday, Sony will enact a complete takeover of Hook & Ladder 8, “freezing” it over with faux ice and props.

Insurance 83

Insurance Sponsorships Social Media Financial 83

Event Marketer

FEBRUARY 27, 2024

The brand also hit up NBA Crossover with the Starry Ar3na: Presented by Lem & Lime (the brand’s mascots). And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. to duke it out in a trivia contest centered on basketball and pop culture knowledge.

2024 108

2024 Sponsorships Sports Retail 108

AIDA Event Tech Digest

JUNE 17, 2020

Revenue, in turn, is directly proportional to the success of your event, assuming all else goes well. This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package.

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Sponsorships Fashion Event Apps Social Media 40

Cvent: Event Marketing

JANUARY 10, 2019

Your marketing plan should begin right when event planning begins. After all, without a great promotion strategy, no one will know about your event. We’ve created a basic event marketing plan template below to help you get started. Fill it out to create the best marketing plan yet! . Know Your Event.

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Event Marketing Marketing Social Media Sponsorships 54

Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s Here’s a quick rundown.

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2024 Marketing Food and Beverage Sponsorships 99

Event Marketer

JANUARY 31, 2024

The brand additionally served as presenting sponsor of the Variety Interview Studio. Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year.

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2024 Marketing Entertainment Apparel 116

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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Sponsorships Education Banking Social Media 273

Expo Pass

JANUARY 3, 2024

Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. This conference is a great way to broaden your event planning horizons. For an in-depth exploration, we present ChatGPT: what it is and how it can transform your events.

2023 90

2023 2024 Sustainability Sponsorships 90

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Signage, lanyards, charging stations, etc. —

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Healthcare Event Ideas Food and Beverage Social Media 195

Eventtia

APRIL 1, 2022

Leverage different platforms: social media, email notifications, push notifications, mobile event app, and so on to connect the two aspects of the event together. Hire two separate presenters/MCs. Many sponsors still don’t grasp the benefits of virtual events, and thus, they often fear limited exposure.

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Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

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2022 Sponsorships Sports 2021 107