Smart Meetings

MARCH 4, 2019

There’s more than meets the eye when it comes to convention sponsorship. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. These three strategies to get the most out of a sponsor partnership: 1.

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Event Marketer

FEBRUARY 14, 2022

As a challenger brand, Acura aims to support and celebrate diverse, underrepresented voices in the indie film industry, and as presenting sponsor at Sundance, the automaker illustrated its continued commitment to amplifying those voices by partnering on two virtual events focused on diversity and inclusion. “I

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Event Marketer

DECEMBER 17, 2024

EM: Why is your sponsorship strategy focused on creating family-friendly experiences? The kids get some stretching, they breathe, they get to feel what their body is experiencing and get present with themselves. And I would say same thing for Austin’s City Limits and Austin Kiddie Limits.

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Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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Event Marketer

JANUARY 23, 2025

This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 Main Street to create Adobe House, which from Jan. 24-27 is offering three levels of activations, content and special events.

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Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

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Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna. The engagement didn’t stop there.

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Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Presented by Complex, a pop-up on Oct. Ahead of the U.S. Grand Prix weekend.

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Event Marketer

MARCH 1, 2024

The link between music and weed dates back thousands of years, but a cannabis brand has never served as a presenting sponsor of a major U.S. Over in the Vibes Village presented by American Weed Co., s sponsorship kept the good vibes going beyond the festival, too. music festival—until Cali Vibes 2024, that is. American Weed Co.’s

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Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

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Event Marketer

APRIL 27, 2025

The brands lively group of stage presenters brought kids up on stage for live trivia games that also included audience participation throughout the day. Take Kia, which delivered an NBA appearance and signing on April 26 with former New York Knicks star Latrell Sprewell as part of the brands NBA sponsorship.

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Event Marketer

MARCH 25, 2024

Presented as live ticketed events from July 27 to Aug. NBC also announced that IMAX will present its broadcast of the Olympics Opening Ceremony at more than 150 locations on July 26, marking the first time the Opening Ceremony will be presented live in the format. But wait, there’s more. THIS IS JEOPARDY! (ON

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Event Marketer

APRIL 11, 2025

The Tampa Convention Center welcomed 22,241 fans from April 3-6 for the Womens Final Four fan festival, Tourney Town presented by Capital One, and Saturday marked the highest single-day attendance since 2018. A ceremony in honor of the NCAA Womens Final Four Legacy Project presented by Dove took place on April 2. Lane Riverfront Park.

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Eventmobi

MARCH 19, 2025

Sponsorship revenue. Set a dollar amount you hope to generate from sponsorships to cover event costs. For example, if your organization wants to develop more partnerships with local businesses, setting financial goals around sponsorship revenue would make sense in the context of your strategy. Sponsorships.

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Event Marketer

OCTOBER 2, 2023

The MLS Soccer Celebration serves as an annual All-Star Week fan festival, which this year was presented by Coke Zero Sugar. On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours.

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Event Marketer

OCTOBER 30, 2024

On March 9, the automaker served as presenting sponsor of the “MAMA’s Night Market: Year of the Dragon” Lunar New Year celebration at Los Angeles’ Central Plaza in Chinatown. And as presenting sponsor, Honda played a big experiential role with its DreamLab activation.

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Event Marketer

OCTOBER 24, 2024

“It’s been very public how much demand for music there has been,” says Ryan Djabbarah, global head of sponsorships, entertainment and experiential at Citi. “So So that, along with this card launch and a really exciting 2023 made us feel like we’re back in a big way. The music industry is back in a big way.

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Event Marketer

FEBRUARY 19, 2025

Agency: Day One Agency) Photo credit: Alison Yin/AP Content Services for American Express AT&T Returning once more as presenting sponsor of NBA All-Star, AT&T had a multifaceted presence in San Francisco. It also served as presenting sponsor of the NBA x HBCU Classic. Agencies: Wasserman, experiential; Extension PR, p.r.)

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Event Marketer

NOVEMBER 25, 2024

The brainchild of Reddit co-founder Alexis Ohanian, the event was held at Icahn Stadium in New York, where the audience experienced a blend of high-stakes racing, live entertainment and in-stadium sponsorship activations. On the sponsorship end, Tiffany & Co.

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SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

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Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Demonstrate how their sponsorship will provide ROI and help them achieve their desired outcomes. Outline sponsorship benefits.

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Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

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Event Marketer

MARCH 10, 2025

The sponsorship , which includes serving as Presenting Partner of the NWSL Challenge Cup for the next three seasons, reflects e.l.f.s Cosmetics is leveraging its position as the Official Makeup and Skin Care Partner of the National Womens Soccer League (NWSL) to empower the next generation of female leaders in both sports and business.

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Event Marketer

OCTOBER 31, 2024

A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). Acura presented a drone show that depicted golfers and the club in the sky, and it led into a performance by rapper Larry June on the main stage.

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Event Marketer

MAY 15, 2025

It also presented DARPA AI Cyber Challenge, a competition that applied DARPAs competition model to accelerate the development and prove the effectiveness of automated AI-enabled tools that identify and patch vulnerabilities. Rubrik presented cyber resilience through a retro arcade with demo stations named after fan-favorite video games.

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Event Marketer

JANUARY 30, 2025

Acura has returned as presenting sponsor and official vehicle of the event for the 15 th consecutive year, Chases upscale lounge experience is back, and Voxs media studio, Vulture Spot, is alive and well. Agencies: Amplify; Groundwork Events) ACURA As presenting sponsor of the fest, Acuras presence at Sundance 2025 is multifaceted.

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Event Marketer

FEBRUARY 5, 2024

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.

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Event Marketer

OCTOBER 20, 2021

Fans could livestream the iHeartRadio Daytime Stage presented by Samsung Galaxy via the LiveXLive platform and app, which featured exclusive content captured backstage in addition to the performances. More Festival Sponsorship Strategies: How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball. SPONSOR EXPERIENCES.

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Event Marketer

APRIL 16, 2025

Birds of a feather gathered at dedicated meetups, including a mixer presented by EMS and the Experiential Designer and Producers Association, and a contest for sneakerheads that had attendees traveling down the catwalk to show off their best kicks.

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Event Marketer

JUNE 6, 2025

Pinterest has served as presenting sponsor of Cairns Crocodiles , billed as the “Cannes Lions of Australia and APAC,” since its inception in 2022. Attendees could stop by a pastel-purple Tattoo Parlour to get real tatts, an experience that has been a fan favorite throughout the brand’s title sponsorship of Cairns Crocodiles (and at Cannes ).

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Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. Even within the Super Bowl Experience presented by Panini (SBX) at the New Orleans Ernest N. STARTER At SBXs NFL Shop, Starter was the only brand that presented a New Orleans-themed booth.

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Event Marketer

FEBRUARY 14, 2025

Later, Marriott Bonvoy House presented by Visa took over House of Blues New Orleans on the evening of Feb. The exclusive event put on by Gallery Media Group and presenting sponsor Ulta Beauty on Feb. SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences.

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Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Product showcases and demos.

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Event Marketer

JANUARY 27, 2025

Just next to the carriage was a screen presenting the brands Zen Commute campaign film, along with information on the audio content, which was displayed like a traditional train timetable. Brand ambassadors were nearby to answer questions. Our favorite part?

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Event Marketer

FEBRUARY 27, 2024

The brand also hit up NBA Crossover with the Starry Ar3na: Presented by Lem & Lime (the brand’s mascots). And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. to duke it out in a trivia contest centered on basketball and pop culture knowledge.

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