Event Marketer

SEPTEMBER 6, 2021

More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. IHG Hotels & Resorts designed a Tennis in Wonderland room at the Kimpton Hotel Eventi in New York City. MERCEDES-BENZ.

2021 133

2021 Food and Beverage Sports Hotels 133

Event Marketer

MARCH 6, 2024

Consumers could visit a microsite in the weeks leading up to the March 16 event to enter for a chance to snag a spot at the New York City event. From March 1-3, the brand brought a pop-up vinyl event series to iconic record stores in New York City. ET, which is midnight in Ireland. Patrick’s Day 2024.

2024 103

2024 Banking Entertainment Event Marketing 103

Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. that will serve as an AI- and art-driven sampling experience. And the security lines.

Sponsorships 97

Sponsorships 2024 Banking Education 97

Event Marketer

APRIL 15, 2024

Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. The brand, popular for its subscription BarkBoxes, is addressing a common pet parent pain point—traveling with dogs is challenging for people and traumatic for their canines. And so, it’s BARK Air to the rescue.

Wireless 86

Wireless Airlines Retail Travel 86

Event Marketer

JUNE 27, 2022

Because we’re such a new brand, we’ve been doing a lot of experiential events and sponsorships across the country for the past few months, but we really wanted to do an owned event,” says Siegel. The other part of that was to make sure we truly brought that graduation feel to life. “The

Sponsorships 107

Sponsorships Marketing Travel Event Marketing 107

Event Marketer

MAY 3, 2021

Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. Agency: Cogent World, New York City. 22 through April 25.

Wireless 142

Wireless Sports Sponsorships Transportation 142

Event Farm

JUNE 9, 2021

Some cities/counties may have “slightly irritating” regulations, for example, in New York City right now, you must be seated at a table to eat or drink. 6: Safety equipment – new expense – 100%+ increase. They’re also a sponsorship opportunity. #7: 7: Travel and transportation – 111% increase.

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2021 Food and Beverage Entertainment Events 317

Event Marketer

JUNE 28, 2021

Agency: MKG, New York City. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” To rally consumers around its “Pride Never Stops” mantra, Hulu installed six- and seven-foot-tall flower sculptures along the High Line in New York City during a four-day activation (June 24-27).

Apparel 121

Apparel Retail Sponsorships 2021 121

Event Marketer

OCTOBER 18, 2021

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees.

2021 129

2021 2019 Event Marketing Marketing 129

Event Marketer

MARCH 14, 2022

The activation featured four cities, each highlighting a different decade: Jackson Park in Chicago (1960s); Rucker Park in Harlem, New York City (1970s); MacGregor Park in Houston (1980s); and Venice Beach in Los Angeles (1990s). Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year.

Sports 109

Sports Tech Sponsorships 2022 109

Event Leadership Institute

APRIL 30, 2021

In the fight against the COVID-19 pandemic, it feels like we’ve reached a turning point as major destinations like New York City announced plans to fully reopen by the summer and the vaccine rollout continues. Another common challenge is creating sponsorship models that work in a virtual or hybrid environment.

Site Selections 98

Site Selections Trade Shows Sponsorships Tech 98

Event Marketer

NOVEMBER 22, 2022

SPONSORSHIP. In every nuance, we’re trying to build not just sponsorship partnerships, but also what we call ‘programming partnerships,’ which can often be an intro to working with us so [partners] can give something wonderful that adds to our programming,” says Hubshman. And there’s a lot on going on.

2022 85

2022 Sponsorships Fashion 2021 85

Connect Your Meetings

AUGUST 3, 2018

Jim Clapes, 37, works in New York City as conference and events manager at the Drug Policy Alliance. Green Building Council, I pursued my life long dream of living in New York City and accepted a position with the Drug Policy Alliance. Connect with Clapes on Instagram. After nearly 8 years at the U.S.

2018 76

2018 Sponsorships Site Selections 2014 76

Connect Your Meetings

AUGUST 3, 2018

33 • Director of Exhibits and Sponsorships. New York City. New York City. New York City. New York City. LMI Solutions. National Defense Industrial Association. Arlington, Virginia. 38 • Sales Manager. Explore Gwinnett. Duluth, Georgia. Jim Clapes. Pedro Goes.

2018 76

2018 Sponsorships Travel Hotels 76

PCMA Convene

FEBRUARY 27, 2020

“Data Science for the SDGs” was the theme of the 2019 Data for Good Exchange hosted by Bloomberg in New York City, which looked at how data science projects can help make progress toward achieving the UN’s Sustainable Development Goals by 2030. Bloomberg).

Sustainability 52

Sustainability 2030 Fashion Meetings 52

Event Marketer

OCTOBER 19, 2021

By experimenting with and making long-term investments in new technologies, virtual sponsorship opportunities and a mix of content styles (such as pre-recorded with live elements), he says, audiences will continue to engage. Johnson, New York City. Agency: George P.

Tech 95

Tech Sponsorships 2021 Sustainability 95

Event Marketer

MARCH 18, 2024

Attendees could also catch a film screening showcasing ICON’s new innovations (thousands attended) and a keynote from brand co-founder and ceo Jason Ballard, as well as enjoy music, bites and refreshments.

Apparel 94

Apparel 2024 Insurance Retail 94

Event Planning BluePrint

SEPTEMBER 13, 2018

If the city or location you’re in is a city that prides itself on its waterfront, that can be a great spot to host a reception. Or perhaps you are in New York City – why not host a dinner on the rooftop of a skyscraper? Sponsorship. What about hosting a dinner on a yacht, tour boat or even a train?

Venues 94

Venues Sponsorships Food and Beverage Hotels 94

Event Marketer

SEPTEMBER 18, 2023

The campaign additionally marked the first time evian partnered with Billion Oyster Project, a New York City nonprofit dedicated to restoring oyster reefs to New York Harbor and preserving the city’s waterways.

2024 107

2024 Sustainability Education Marketing 107

Event Marketer

DECEMBER 19, 2022

And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. There was also a 100-foot-tall Christmas tree, a marketplace, themed F&B and live entertainment.

Airlines 89

Airlines Sponsorships 2022 Marketing 89

Event Marketer

DECEMBER 13, 2021

More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. Consumers in 20 cities were invited to test drive the new 2022 EQS Sedan while learning about electric vehicle technology, design, functionality and connectivity. . DIRECT-TO-CONSUMER MINDSET.

Automotive 111

Automotive 2022 2020 Sponsorships 111

Smart Meetings

DECEMBER 22, 2021

New Dream Factory of Brooklyn President Mark Catuogno is passionate about granting the wishes of critically or chronically ill children without spending unnecessary dollars on administration. The CEO of MC Event Consulting knew people weren’t going to come to New York City for a 2-hour event. What will the journey entail?

Meetings 99

Meetings 2022 Tech Sponsorships 99

PCMA Convene

JANUARY 6, 2021

But organizers wrestled with the fact that their members “needed to feel closeness to their colleagues engaged in the ongoing health emergency,” said Gaia Santoro, project manager and head of the sponsorship unit at AIM Group International. “It Kate Mulcrone is a New York City–based freelance writer. Gaia Santoro. “The

Meetings 116

Meetings Food and Beverage 2020 2021 116

Event Marketer

DECEMBER 13, 2022

coasts, Betty says the vibes were different from New York City to L.A. DeadZone LA marked Deadfellaz’s second in-person event. The first took place at NFT.NYC in June and featured Web3 artists and musicians. Having hosted events on both U.S. but captured the same spirit of the brand.

Social Media 103

Social Media 2021 Entertainment Hotels 103

Event Leadership Institute

DECEMBER 31, 2017

Sponsorship Event Coordinator | Spartan Race, Inc. Events Coordinator | Saks Fifth Avenue | New York City, NY. Events Coordinator | Lymphoma Research Foundation | New York City, NY. Event Manager – B2B Conferences | GreenPearl Events | New York City, NY. Massachusetts.

2018 40

2018 Trade Shows Entertainment Event Management 40

TicketBud

AUGUST 28, 2023

But if you promote a premium experience, you need to build a budget for it with a firm understanding on how expenses and revenue streams (vendors, tickets and sponsorships) might make or break your bottom line. Not every event needs to offer a swanky, over-the-top experience.

2009 78

2009 Financial 2017 2013 78

Bizzabo

MARCH 12, 2020

Company ambassadors were dressed in branded gear, given a fully-loaded ice cream truck, and told to hand out free cones to locals in New York City. The cones were wrapped in real-time news headlines and folks could earn complimentary toppings by downloading the latest WSJ app to their phones. Marketing brilliance!

Negotiating 62

Negotiating 2020 Tech Conference 62

Event Marketer

JULY 12, 2021

Although the festival had streamed content before, Carmen Jones, experiential director at Essence Communications, says this was its first true hybrid format (Mark Stephen Experiential Agency, New York City, handled). Staying virtual was not an option. First and foremost, I knew for a fact we had to be on the ground,” Jones says.

Food and Beverage 131

Food and Beverage Travel Technology Events 131

Event Marketer

DECEMBER 27, 2021

How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City. The new concept was more accessible in terms of the number of people who could access the show, the price point compared to a formal gala, and, of course, fashions from the sponsors.

Marketing 118

Marketing Fashion Education Apparel 118

Event Marketer

DECEMBER 11, 2023

Beauty fans crave the opportunity to directly connect with their favorite influencers and product founders, and brands that enable access to those individuals are not only giving the people what they want, but lending an element of authority and authenticity to their events.

2023 101

2023 Financial Marketing Events 101

Bizzabo

NOVEMBER 13, 2019

Javits Convention Center in New York City to discuss industry trends and showcase the hottest new travel products. Key Takeaway: Mega-events like The New York Times Travel Show take a lot of resources to pull off every year. It can be overwhelming — even for large organizations like the New York Times.

Speakers 48

Speakers Travel 2019 Fashion 48

Event Leadership Institute

JANUARY 31, 2018

Sponsorship Event Coordinator | Spartan Race, Inc. Senior Shows Administrator | National Marine Manufacturer’s Association | New York, NY. Special Events Coordinator | Hermès | New York, NY. Conference and Events Manager | McKinsey & Company | New York City, NY. Massachusetts.

2018 40

2018 Hospitality Trade Shows Hotels 40

Capterra Event Management

JUNE 4, 2018

According to ASAE, there are a couple of ways you can help mitigate these costs: Sell sponsorship of WiFi to an advertiser. New York City, and Boston metro rail system maps ( Source ). Finally, let’s get down to cost. WiFi at events isn’t free, but it doesn’t have to cost you a fortune. Washington D.C.,

Venues 64

Venues Transportation Hotels Event Planning 64

PCMA Convene

JUNE 30, 2016

You saw the same ads, the same commercials, the same show, all together,” said Jackie Fast, managing director of Slingshot Sponsorship, which is headquartered in London. If you’re not going to do that, and if sponsorship’s all about mutual benefit, what are the types of assets you can do that actually drive value back to a brand?”.

Sponsorships 58

Sponsorships Trade Shows 2015 Education 58

Bizzabo

FEBRUARY 4, 2019

If your goal was revenue, event sponsorships and ticket sales revenue may be your primary metrics. Toronto, New York City, London, Boston, Paris, Chicago, Atlanta, and finished things off with an encore in New York City. The roadshow stopped in Amsterdam, Hannover, Washington D.C.,

2019 55

2019 Social Media Travel Speakers 55

Bizzabo

AUGUST 16, 2019

Cisco Connect events happen throughout the year in dozens of cities around the world. New York City? At each event, attendees get access to first-rate educational content, have time to network with their peers, and discover new business-building technologies. Cisco Connect. Source: Cisco. Triple check!

Social Media 48

Social Media Telecommunications Technology 2019 48

Bizzabo

OCTOBER 17, 2018

Of course, an event in London is probably not relevant to a contact in New York City. Event sponsorship promotion is a critical component of event marketing. Share stories and anecdotes from individual brand reps in a “Humans of New York” style on your social media. Source: InVision.

Social Media 70

Social Media Marketing Event Marketing Events 70