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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Why people continue to speak for free at meeting industry conferences

Conferences that Work

Why people continue to speak for free at meeting industry conferences : Another issue of an occasional series— Dear Adrian — in which I answer questions about event design, elementary particle physics , solar hot water systems, and anything else I might conceivably know something about. an unknown level of expertise.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. On top of that, 63 percent of exhibitors said virtual events do not meet their goals,” she said. “We The Certified Meeting Professional (CMP) is a registered trademark of the Events Industry Council.

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Temporary Fix or Permanent Change? An AV Perspective on the Evolution of Trade Shows

PCMA Convene

” The name AVIXA may not ring a bell with you, but you’re likely familiar with InfoComm, the largest professional audiovisual trade show in North America. Our event in Europe, ISE, Integrated Systems Europe, also was originally scheduled for February. It should just exist as content that has long tail.”

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Streamlined Event Management: QR Codes for Events and Access Control Systems

Eventscase Blog

QR codes for events, in particular, have become an indispensable tool for organisers, allowing for a more agile and secure access management system at venues. By scanning a code, participants can access everything from the event programme to venue maps, speaker information, and much more.

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66 Creative Event Sponsorship Ideas to Help You Secure Your Ideal Sponsors

Eventmobi

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. Once that first email’s out of the way, make sure you have a follow-up system to secure sponsor support and keep leads hot. Instead, try asking yourself: what part of my event requires financial support?