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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. Many of these conferences still have high deal-making value. This means that helping is valued over selling.

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4 Tactics for Hybrid Events

PCMA Convene

The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The white paper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.

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IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. meetsmart #ireland pic.twitter.com/1Dua0ypRxJ. — JT Long (@SmartMtgsJT) October 12, 2022. “We

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A killer post–event report for partners: what data it calls for?

Eventory

A thank you email after successful event followed by thorough analysis wrapped up in a detailed post-event report will be the perfect closing of a trade show. It will also help you convince partners that your trade show or a conference was a perfect addition to their marketing strategy that brought tangible results.

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A Comprehensive Guide to Event ROI

ePly

That investment can be anything from real estate to a marketing campaign or conference. It can be a very valuable tool for determining the success of an event such as a conference or trade show. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed.

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IMEX22 Shares Community-building Tools

Smart Meetings

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Members of the @destintl Large Market Roundtable announced the new Destinations Booking Agreement at #IMEX22 , establishing best practices to protect both destinations and #business #events #strategists. “The

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