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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Sustainable Growth with Hybrid Events

GEVME

Following we will discuss how companies can have sustainable hybrid events within and outside their organization. This team ensures that the speakers’ timing, the presentation, the audio, the camera set-up, etc. This is one of the principal elements to ensure hybrid event sustainability within a company. .

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How To Create an Event Marketing Plan

ePly

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Hybrid Events: One Event, Two Experiences

TicketBud

Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike. Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts.

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Political landscape and policy agenda discussed at The Business of Events: UK Policy Forum

Prestige Events Magazine

Keynote speakers included Nick Watt, Political Editor at BBC Newsnight who provided an overview of the current political landscape and a look at its future and the RT Hon Theresa Villiers MP, Chair of the All-Party Parliamentary Group for Events who provided an update on group’s work and advocacy efforts. In the UK £9.4

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Reed Travel Exhibitions launches new experiential marketing conference & expo

Event Industry News

Reed Travel Exhibitions (RTE) today announced the launch of Exceptional Experiences, a two-day conference and ideas showcase dedicated to experiential marketing and live events. December, alongside its market-leading business events trade show, IBTM World which takes place from 1 st -3 rd.

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