StraussCA

AUGUST 25, 2022

Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. Associations aren’t big tech; they are driven by members from a specific industry or profession. helps you write the most compelling marketing messages for them. Who is my Audience? . What’s your Story?

Marketing 98

Marketing Social Media Tech Management 98

Event Marketer

OCTOBER 4, 2022

They’re carpenters and metal workers, artisans and acrylics specialists, tech engineers and content masters. Indeed, fabricators are Jacks of all trades that have the chops to install and dismantle an exhibit in the blink of an eye or craft a consumer environment that translates into social media gold—on time, on budget and on-brand.

Tech 52

Tech Social Media Event Marketing Marketing 52

Eventmobi

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Did you know that the 2021 Association Trends Study shows that 9% of members studied lapsed because they simply forgot to renew? The solution? Foster a sense of community.

Social Media 195

Social Media Event Apps Education Conference 195

Social Tables

OCTOBER 28, 2016

These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. She’s a stellar resource for the latest event tech news, and also shares her take on industry conferences. TahiraCreates. DahliaElGazzar. Venue_Finder.

Social Media 60

Social Media Hospitality Hotels Travel 60

Quickmobile

SEPTEMBER 12, 2017

In the first installment of this ongoing blog series, we are going to cover some extraordinary ideas that you can use in your events for low cost and with your existing event tech. This social tactic essentially provides the added bonus of free marketing for the event.” Listen to the broadcast: [link].

Event Tech 108

Event Tech Tech Social Media Corporate Events 108

SmartMeetings

APRIL 18, 2017

Regardless of the industry, attracting millennials is a hot topic of modern marketing. Millennials are known to be social media -obsessed, but social media marketing strategies need to be more sophisticated when catering to this very large and diverse group of people. Census Bureau’s International Database.

Social Media 58

Social Media 2015 Advertising Entertainment 58

Bizzabo

SEPTEMBER 17, 2018

This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Overseeing much of PLAY's growth has been Britta Schellenberg, the VP of Corporate Marketing Operations at Brightcove. Britta: Sure.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Event Industry News

SEPTEMBER 18, 2018

Apple’s iWatch is the current global market leader in wearable technology, but the festival industry was actually one of the first to pioneer the idea of a wearable piece of technology to improve efficiency and enhance the experience of festival-goers. Bonnaroo Festival Case Study. Popular uses of wearable tech at festivals.

Tech 107

Tech Social Media 2014 2015 107

Event Industry News

DECEMBER 14, 2018

Event Tech Live is Europe’s only show dedicated to event technology. From the Brand & Buzz Stage at Event Tech Live 2018. Now the hype has died down, what does it take to create a truly impactful VR or AR marketing campaign? This footage has been kindly captured by our friends at First Sight Media – firstsight.media.

Marketing 81

Marketing Social Media 2018 Event Tech 81

Bizzabo

NOVEMBER 29, 2018

Ready for the most authoritative list of 2019 women in tech events on the internet? The number of women in tech events have been increasing year over year, further highlighting the importance of a more inclusive culture in tech. Something especially important given the findings of our recent gender study. January Events.

2019 147

2019 Tech Conference Education 147

Eventsforce

JUNE 12, 2019

In this month’s round up of top event tech stories, we look at what impact the EU GDPR has had on the events industry – one year after coming into effect. Have a look at the top event tech stories you don’t want to miss: Special Events: Most Event Planners Still Struggling with GDPR, Study Shows.

Tech 82

Tech Contracts Social Media Event Tech 82

Event Farm

MARCH 14, 2017

Just as your marketing team leverages different types of content in order to achieve different goals—writing blog posts to grow top-of-funnel leads, for example, and creating case studies to help convert middle-of-the-funnel prospects—you can similarly use different types of events to reach different objectives.

Social Media 179

Social Media Marketing Event Marketing Event Tech 179

Planning Pod

MAY 24, 2024

In today’s competitive market, event businesses like yours need every advantage to attract and convert leads. Dynamic landing pages: Use a content management system (CMS) to personalize landing pages with visuals, testimonials, and case studies showcasing events relevant to a lead’s industry or interests.

Consulting 88

Consulting Corporate Events Marketing Social Media 88

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Conduct an influencer marketing campaign that delivers exceptional ROI.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

e2m.live

FEBRUARY 4, 2019

In a recent study conducted by PwC, 72% of business leaders have termed AI as a “business advantage”. The global event management software market was valued at $6.4 In less than ten years, the event tech market will nearly double. AI is the event tech of the moment. billion in 2017 and is estimated to be $11.06

Event Tech 72

Event Tech Tech 2019 Social Media 72

Hubilo Blog

JULY 26, 2018

One of the best ways to do that is to expand their overall professional network and make the most out of the event tech tools that now dominate the market. The group consists of more than 3,76,000 members that include event professionals, event managers, certified meeting professionals, event tech professionals to name a few.

Event Tech 192

Event Tech Social Media Tech Event Management 192

Hubilo Blog

DECEMBER 4, 2018

But do not worry, in this section, we’ll cover how to market your event app and get a 100% adoption rate. Before moving over to that, how about we examine what are the basic mix-ups that event organizers make while marketing their app. * Did you do sufficient marketing? “If Make it a multi-channel marketing effort.

Event Apps 74

Event Apps Marketing Social Media Tech 74

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. Align messaging across all channels for consistency in your pharma marketing strategy. Or highlight different product benefits and features in a series of social media posts or email newsletters.

Social Media 130

Social Media Event Apps Education Technology 130

Expo Pass

DECEMBER 12, 2023

By the time the New Year arrives, you’ll be ready to tackle 2024 with your favorite tech assistant! You’ll have more time to study options to find the perfect schedule. AI can streamline and boost marketing impact, too. Flexible and personalized scheduling. Another benefit of AI scheduling is personalized agendas.

Event Planning 78

Event Planning Social Media 2024 Technology 78

EventTechBrief

MAY 22, 2018

Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. Social media has shifted the balance of power between customers and brands. How influencer marketing tech works.

Social Media 178

Social Media Marketing Tech Speakers 178

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. How can they best help with planning and execution?

Healthcare 246

Healthcare 2002 Education Consulting 246

Eventsforce

JULY 24, 2019

This month’s event tech summary is big on apps! Google has announced that it will take on Facebook’s event functionality with a new social networking tool – while a new industry study unveils some of the most popular event app features used by attendees.

Tech 71

Tech Event Apps Social Media Technology 71

PCMA Convene

JANUARY 5, 2019

With the pressure on to boost attendees’ experiences, event tech takes centre stage. An Enterprise Event Marketing study from 2016 found that event technology can help increase attendance by up to 20 percent while decreasing costs by as much 30 percent. By Boardroom editors. So how can planners capture and engage an audience?

2019 40

2019 Tech 2025 Social Media 40

Endless Events

JANUARY 26, 2018

Another excellent tool you need under your belt is a solid social media strategy. This makes having an active social media presence a non-negotiable these days. Event Tech Is Going Strong in 2018. Event tech shows no signs of letting up. Jump into the article to learn more trends in event tech.

Event Planning Tools 99

Event Planning Tools Event Planning Social Media Food and Beverage 99

Endless Events

MAY 5, 2022

It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. As event platforms took over the event tech market, community marketing has become the next big thing in the event space. Event Tech Assists Event Professionals. The Endless team is here to help.

Event Technology 126

Event Technology Technology Event Tech Sustainability 126

Smart Meetings

JUNE 29, 2022

Most brands have social media managers to keep the company in the public consciousness. Roles that can be performed remotely include: Social media manager. Marketing and PR executives. Read More: Virtual and Hybrid Meeting Tech Updates You Need Now. AI is also gaining popularity in the hospitality world.

Hospitality 98

Hospitality Hotels Social Media Sustainability 98

Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

2022 129

2022 Advertising Sports Social Media 129

GEVME

MARCH 11, 2019

Use social media. Take advantage of email marketing. Build strong content marketing campaigns. Use social media. Use social media platforms to boost your advertising and broaden the area of coverage. Use story telling or case studies to form a loyal user community. Use email marketing.

Social Media 120

Social Media Advertising Marketing Speakers 120

Social Tables

JUNE 29, 2023

Provide a budget outline that breaks the total down into specific categories like venue costs, presentation tech, F&B, entertainment, decorations, and security. Communications Manager: The communications manager is in charge of marketing for the event.

Event Planning 78

Event Planning Social Media Advertising Banking 78

Smart Meetings

JANUARY 7, 2019

Marketing and promotion. Surprisingly enough, social media isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Event tech continues to grow rapidly.

2019 102

2019 Social Media Sustainability 2018 102

Socio Events

FEBRUARY 23, 2023

In fact, nearly half (49%) of all marketers say that audience engagement is the largest influence on the success of an event, according to Markletic. According to the same study, 71% and 61% of marketers use polling and video as a way to keep attendees engaged during an event. But what about after everything is said and done?

Social Media 52

Social Media B2B Marketing Events 52

SpotMe Blog

SEPTEMBER 23, 2021

The sponsor(s) provides funding or resources required at the event, and in return, they receive advantages in marketing, brand awareness, and business reputation. . What are they trying to obtain in their current marketing campaign? Provide Case Studies. INBOUND is a digital marketing event hosted online. Promotional.

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. The data and insights help you improve future events.

Event Management 130

Event Management 2023 Management Healthcare 130

Expo Pass

JANUARY 11, 2019

New Year New Tech: What You Will Need to Get 2019 Started Right. While flying cars and robot waiters aren’t here yet, there are still cool things happening in tech to get excited about, and we’re not just talking about AirPods. . A Chinese-built app that serves as an alternative to social media platforms like Snapchat and Vine.

2019 62

2019 Tech Social Media 2018 62

SmartMeetings

FEBRUARY 10, 2020

Studies show time and again that customers prefer to be reached out to through these quick notes. Broadcast Your Event on Social Media. A plethora of social media platforms now allow you to stream live video, and all it takes is a single mobile device to do so. It also ensures the safest online payments possible.

Technology 112

Technology Social Media Transportation 2020 112

Event Industry News

MAY 3, 2019

In the next three years, 80% of Business Event Professionals will be utilising blockchain technology across their event portfolio enterprise, be it via their own tech or tech provided by a third-party solution provider. Tech Whisperer with DAHLIA+ AGENCY and Speaker. Reveal the Authors.

Social Media 75

Social Media Contracts Airlines 2014 75

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics.

B2B 130

B2B Social Media Marketing Events 130