Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. million people. “As It’s also where people are.

Sponsorships 130

Sponsorships Apparel Sustainability Sports 130

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Strong Marketing to Create Buzz. More tools are coming onto the market to make this easier. Strong Marketing. What makes a marketing event successful?

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 86

Marketing Sports Hospitality Tourism 86

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Event Industry News

MARCH 12, 2019

The Warehouse x Barbican Inside Out campaign has won the 2019 European Sponsorship Arts and Culture Award at the European Sponsorship Association Awards. The project was a Barbican-wide initiative involving the Development, Retail, Marketing, Communications, Creative Learning, Business Events and Projects teams.

Sponsorships 58

Sponsorships Fashion 2018 Retail 58

Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

Food and Beverage 104

Food and Beverage Retail 2022 Sponsorships 104

Event Marketer

FEBRUARY 27, 2024

What’s more, fans could explore an expansive retail shop offering new and exclusive products from Nike, Jordan, adidas, PUMA, Under Armour, Curry Brand and others. And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. Like a good neighbor.

2024 110

2024 Sponsorships Sports Retail 110

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Barbie” wasn’t just an outrageously successful film that made Greta Gerwig the first woman to direct a $1 billion box-office hit.

2023 75

2023 Trade Shows Sponsorships Sports 75

Event Marketer

FEBRUARY 16, 2024

From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer. Wall-to-wall beige is so blah.

Trade Shows 95

Trade Shows Fashion Apparel 2024 95

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. so American Eagle Outfitters headed to the Lone Star State armed with two things Texans love: denim and coffee. That’s a program with heart.

Wireless 67

Wireless Airlines Retail Travel 67

Event Marketer

APRIL 11, 2024

What started as a marketing stunt in Toronto two years ago has grown into a community-focused, multiday experience that came to the U.S. Close to 1,000 attendees explored Hockey House over four days of tours and evening programming that included an influencer night, a retailer night and a 3-on-3 tournament.

Retail 80

Retail Apparel Social Media Marketing 80

Event Industry News

AUGUST 18, 2020

Setting up a Chill & Charge Zone at your event delivers an essential service whilst providing a great sponsorship opportunity. Providing phone charging been proven to increase dwell time and average spend in retail/hospitality environments. Charging Tables. Original Barrel Chargers. Portable Chargers.

Wireless 98

Wireless Retail Sponsorships Hospitality 98

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

2019 81

2019 Marketing Conference Social Media 81

Event Marketer

APRIL 11, 2024

Sunglass Hut sponsored a private shopping experience and panel at its nearby retail location. VALUE-ADDITIVE SPONSORSHIPS Power Play sponsors were selected based on their desire to support and inspire the businesswomen in attendance, whether it was by sponsoring a panel or producing an activation. More Scenes from Power Play L.A.:

Retail 94

Retail Sports Fashion Conference 94

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. The post PetSmart Fuses Football and Furballs Along the 30-Stop MVPets TAILgate Tour appeared first on Event Marketer. We all think our pets are the best in the world—and we’re all right. Agency: Activent.

Sponsorships 76

Sponsorships Retail Sports Social Media 76

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. home retail at Pinterest, stated in the guide. Here’s the breakdown.

Food and Beverage 93

Food and Beverage 2024 Retail Sponsorships 93

Event Marketer

OCTOBER 20, 2021

18 at the new AREA15 experiential retail and entertainment complex. In addition, iHeartRadio personalities hosted interviews broadcast across iHeartMedia radio stations in more than 150 markets and on iHeartRadio.com. More Festival Sponsorship Strategies: How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball.

Sponsorships 100

Sponsorships 2021 Retail Entertainment 100

Event Marketer

JULY 17, 2023

Louis CITY SC sponsorship. The post Purina Fetches the First Permanent Pet-friendly Section at a Major League Soccer Stadium appeared first on Event Marketer. Over the spring, the brand built the first permanent and dedicated furball-friendly section at a Major League Soccer stadium at the team’s home arena, CITYPARK. Happy tails.

Sports 88

Sports Sponsorships Retail Event Marketing 88

Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. PREDICTION: Smaller, more targeted events and roadshows will continue to flourish as marketers cater to attendees’ varying levels of comfortability.

2021 111

2021 2022 Sports Retail 111

PCMA Convene

APRIL 6, 2022

Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. The Inspired Home Show created an “In Stock” program to help retailers identify suppliers who had products in stock and ready to be shipped.

2022 98

2022 Retail Travel Tourism 98

Event Marketer

JUNE 28, 2021

In addition to cheeky social posts and bold retail initiatives , several brands delivered in-person experiences to mark the occasion this year. The retailer claims the image recognition technology is the first of its kind to recognize color.). Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.”

Apparel 116

Apparel Retail Sponsorships 2021 116

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agency: G7 Entertainment Marketing) 3.

Sponsorships 111

Sponsorships Apparel Entertainment Transportation 111

Smart Meetings

JUNE 27, 2023

State of the Market Based on the current state of the market, Payne has seen a shift occur due to the events that transpired during Covid-19. Read More : Gen Z Meeting Planners Navigate Post-Covid Job Market “It’s going to be difficult to contract with hotels or destinations that you want to be in for the foreseeable future.

Negotiating 92

Negotiating Contracts 2026 Hotels 92

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. Agencies: Infinity Marketing Team ; Zeno.

Fashion 107

Fashion 2023 Sponsorships Technology 107

Event Industry News

JULY 19, 2021

It is universally accepted that your digital marketing technology stack is critical to your organisation’s success. Live events and experiences are a critical component of any brand’s marketing strategy because face-to-face is the best way to engage a brand’s current and prospective customers.

Retail 59

Retail Sponsorships Technology Marketing 59

Event Industry News

OCTOBER 22, 2021

The events themselves were Housing 2021, Autumn Fair, Glee Birmingham, Money 2020 and World Retail Congress Summit. At Housing 2021, speakers were streamed in to the live stage, meanwhile at World Retail Congress Summit key speakers were streamed in. Event sponsorships are the top choice for organisers to monetise events.

Trade Shows 106

Trade Shows Sponsorships Speakers Event Apps 106

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. where executives from both brands, music and marketing industry insiders, and artists gathered to mark the occasion and scoop up some ice cream floats.

2024 89

2024 Apparel Insurance Retail 89

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Chevy incentivized the activity with a retail gift card. From the CMA Fest Archives: Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program. Agency: Jack Morton Worldwide.

Automotive 78

Automotive Sponsorships Retail Sustainability 78

Eventtia

OCTOBER 20, 2023

Whether deciding on the venue, entertainment, catering, or marketing strategy, knowing the budget constraints and allocations can guide decisions, ensuring that all arrangements are cohesive and within the set financial boundaries. Dynamic Changes The event industry is susceptible to market fluctuations.

Financial 117

Financial Negotiating Entertainment Retail 117

Event Marketer

MARCH 27, 2023

We want to make sure that we’re creating opportunities to communicate our brand messages in a new way,” says Tonia Constable, vp of global marketing partnerships-sports, entertainment and brands at Marriott International. So that is what we want to make sure we’re always going back to.” Agency: 160over90.

Sports 74

Sports Sponsorships Retail Hotels 74

Event Marketer

SEPTEMBER 27, 2021

More Fashion Week Strategies: New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks. There was also the two-level, pop-up House of Afterpay located in NYC’s Meatpacking District offering shoppable products, panel discussions and styling sessions, including retail partner events.

Fashion 105

Fashion Retail Sponsorships Consulting 105

Event Marketer

JULY 5, 2021

The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP. The company’s graphic design service, 99designs, developed an interactive neighborhood to activate the brand’s sponsorship.

Apparel 103

Apparel Sponsorships Retail Social Media 103

Eventtia

DECEMBER 4, 2023

For instance, Eventtia serves various clients in luxury, retail, and education. These features include user registration, payment processing, mobile check-in, on-site tickets and registration, event marketing (including landing pages, email customization, and lead generation), data and analytics, and a dedicated Virtual Events platform.

2024 48

2024 Retail 2011 2013 48

Eventtia

DECEMBER 4, 2023

For instance, Eventtia serves various clients in luxury, retail, and education. These features include user registration, payment processing, mobile check-in, on-site tickets and registration, event marketing (including landing pages, email customization, and lead generation), data and analytics, and a dedicated Virtual Events platform.

2024 48

2024 Retail 2011 2013 48

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 127

Tech Food and Beverage Retail Tourism 127

Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

Food and Beverage 94

Food and Beverage Apparel Sports Sponsorships 94