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Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.

Marketing 135
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Green Lights: Three Ways Community Activities Can Bolster Event Marketing Campaigns

Event Marketer

Your monthly event sustainability update S trong sustainability programs include activities your brand can talk about—and promote. All trees utilized by the Birkenfield experiences were donated to the New York City Department of Parks & Recreation. worthy actions. mile walking trail in development in NYC.

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Gallery: Talking Business Growth and Culture at Agency Forum 2023

Event Marketer

2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. Other sessions included in-depth discussions on the sustainable supply chain, and people policies and talent acquisition.

2023 99
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Holiday Activations: 14 Brands that Made Festive Season Sparkle

Event Marketer

To introduce the limited-edition perfume to consumers, the brands hosted a three-day pop-up experience in New York City’s Hudson Yards shopping center, where they could purchase the product and explore the history of the cocktail while, of course, sipping on a sample of the Absolut x Kahlúa Espresso Martini. 30 and Dec.

Apparel 107
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Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music

Event Marketer

The inspiration for Intel Park came from Central Park in New York City, Torregroza says, where nature and spontaneous music performances are part of the experience. The message of sustainable computing for a sustainable future resonated throughout the exhibit, with hands-on demos exploring AI, software and hardware solutions.

Tech 98
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Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’

Event Marketer

Among them: dancers, subway artists, puppeteers, balloon performers, jazz musicians and even a rapper/singer/storyteller/poet, all offering their own interpretations of life in New York. See How Other Banks Activate: How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City.

Banking 65
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The Brief: Denim Cafés and First Class for Dogs

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of.